Items where Division is "Commerce" and Year is 2025

THANGASHOBANA, N and Krishnan, A. (2025) A STUDY ON THE EMOTIONAL INTELLIGENCEONTHEGOVERNMENTAND PRIVATE SCHOOL STUDENTS WITH SPECIAL REFERENCE TO CHENNAI DISTRICT. In: UNSPECIFIED1.

.DEEPTHI, S.S and SAYEEDA JABEEN, S (2025) AI-POWERED TOURISM: REDEFINING EXPERIENCES AND BUSINESS MODELS IN THE AGE OF INTELLIGENT INNOVATION. AI-POWERED TOURISM: REDEFINING EXPERIENCES AND BUSINESS MODELS IN THE AGE OF INTELLIGENT INNOVATION, 11 (3). pp. 1-10. ISSN 2455-068X

ANDAL, V and Janani, M (2025) The Role of AI in Shaping Content Marketing Trends Among Millennials: An Empirical Study. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

AYSHA, NAZAR and SHANTHI, V (2025) A RESEARCH ON ARTIFICIAL INTELLIGENCE (AI) IN TOURISM SECTOR. In: NEW FRONTIERS IN COMMERCE: OPPORTUNITIES AND CHALLENGES IN GLOBALISED ECONOMY, COCHIN.

Aayishakani, A R and Thaiyalnayaki, M. (2025) A Perception based study-on Customer trust formation in online grocery platforms. In: The Indian Economic Journal.

Aayishakani, A. R. and Thaiyalnayaki, M. (2025) The role of E-Commerce and security challengeson Indias Economic progress towards achieving the sustainable development. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Abdul Raouf, K P and Vanitha, P (2025) AN ANALYSIS OF CONSUMER SATISFACTION WITH ONLINE SHOPPING: A CASE STUDY OF FLIPKART. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48(2)). pp. 6-8. ISSN 2250-1940 (P), 2349-1647(O)

Abdul Raouf, K P and Vanitha, P (2025) Exploring college students' attitudes towards entrepreneurship in Alleppey district. In: UNSPECIFIED1.

Abdul Raouf, K P and Vanitha, P (2025) IMPACT OF ESG (ENVIRONMENTAL, SOCIAL, GOVERNANCE) FACTORS ON STOCK PERFORMANCE IN INDIA. In: Natioanal Conference, December 2025, Erode.

Aditya Sharma, R. and Thaiyalnayaki, M. (2025) A Study on Consumer Satisfaction and Brand Preference Towards Reliance Jio. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Aishwarya, K and JAYAKANI, S (2025) A Study on the Emergence of Cross-Channel Marketing and Challenges in its Marketing Communication. In: Global Trade and Economic Development: Opportunities and Threats. Jai Shivaasni Publications, Virudhunagar, TAMILNADU, INDIA, pp. 34-37. ISBN 978-81-989640-9-0

Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India., 17-08-2025, Scientific Research Reports, Chennai, India..

Aishwarya, L and Jagadeesan, P (2025) The Influence of LGBTQ+ Inclusive Marketing on Consumer Purchase Decisions: A Quantitative Assessment. The Influence of LGBTQ+ Inclusive Marketing on Consumer Purchase Decisions: A Quantitative Assessment.

Aishwarya, L and Jagadeesan, P (2025) A study on LGBTQ-Inclusive Marketing As A Path Economic Growth in Developing Countries. In: The Indian Economic Journal.

Aishwarya, L. and Jagadeesan, P. (2025) The role of LGBTQ-friendly marketing in consumer purchase decision. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Ajay, R. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING: WITH SPECIAL REFERENCE TO LENSKART IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Amudha, K. and Thaiyalnayaki, M. (2025) CONSUMER INVOLVEMENT AND PURCHASE PATTERN OF ORGANIC FOOD PRODUCTS IN CHENNAI CITY. Journal of Rare Cardiovascular Diseases, 5 (55). ISSN 2299-3711

Amudha, K. and Thaiyalnayaki, M. (2025) Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City. International Journal of Accounting and Economics Studies, 12 (SI-1). pp. 447-451. ISSN 2309-4508

Amudha, K. and Thaiyalnayaki, M. (2025) Consumer involvement and purchase pattern oforganic food productsinchennai city. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Anas, K and Meenakshi, A (2025) From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens. From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens, 11 (23). pp. 8039-8052. ISSN 2229-7359

Anithadevi, R and Meenakshi, A and Megha, Shah and Imran, Khan (2025) AI-Powered Fraud Detection in Banking Transactions Using Deep Learning. AI-Powered Fraud Detection in Banking Transactions Using Deep Learning. pp. 1143-1149. ISSN 3079-1766

Anupriya, V and Kavitha, M. (2025) SDG-8 Decent Work and Economic Growth of Information Technology Sector. International Journal of Multidisciplinary Research and Growth Evaluation. pp. 702-704.

Aparna, M and Kalaiselvi, K (2025) INFLUENCERS AS CO-CREATORS: A STUDY ON COLLABORATIVE CONTENT IN DESTINATION BRANDING. SELP Journal of Social Science, XVI (62). ISSN 2349-1655

Archana, K and Vennilaa Shree, S (2025) A Study on Digital Marketing Strategies on Customer Attraction and Retention in Fashion Retail Outlets in Chennai City With Special Reference to Women Customers. In: Indian Economic Association 108th Conference.

Arjun, A. and Thaiyalnayaki, M. (2025) AN ANALYSIS OF CUSTOMER SATISFACTION TOWARDS HERO BIKES A STUDY AT TKR MOTORS PRIVATE LIMITED, PANRUTI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,.

Asha, A and Maheswari, G S and Kavitha, M. (2025) Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Ashifa, N T and Shashila, S. (2025) THE POWER OF STORYTELLING IN STARTUP OF BEAUTY PRODUCTS. International Conference on Technology, Research and Smart Education ICTRSE - 2025 Organized by Cape Arts and Science College: 18. pp. 70-78. ISSN 978-93-6492-441-2

Babin, Pratheeve R. and Kumar, A. V. Senthil and Musirin, Ismail Bin and Selvarathinam, Anto Lourdu Xavier Raj Arockia and Suganya, R.V and Alrabea, Adnan Ibrahim and Kata, Sreelakshmi and Sukumar, Kalpana and Sidana, Neeru and Kumari, Aparna and Nagakishore, Bhavanam S. and Harsha, R. (2025) Synergistic News Aggregation Paradigm Utilizing Autonomous Web Extraction and Computational Intelligence:. In: Cases on Information Systems Service Management. IGI Global Scientific Publishing, pp. 177-212. ISBN 9798337323541

Balagangadaran, B G and Kavitha, M. (2025) BIG DATA: TRANSFORMING BUSINESS INTELLIGENCE AND DECISION-MAKING IN THE DIGITAL ERA. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Banu, S. Rafiya and Jayakani, S. (2025) Analysis of health and hygiene and its impact on finance of villagers in Chengalpattu district. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Bavani, R. and Thaiyalnayaki, M. (2025) A STUDY ON CONSUMER BEHAVIOUR AND CREDIT CARD IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Biruntha, D and Kalpana, G (2025) CUSTOMER PERCEPTION TOWARDS SERVICE QUALITY ONPRIVATE SECTOR BANKS IN KANCHEEPURAM DISTRICСТ. Utilitas Mathematica, 122 (2). pp. 1883-1896. ISSN 0315-3681

Biruntha, D and Kalpana, G (2025) A Study On Customer Satisfaction On Services Offered By Private Sector Banks In Kancheepuram District. International Journal of Environmental Sciences, 11 (24). pp. 5606-5612. ISSN 2229-7359

Brindha Devi, E and Sruthy, C (2025) An Analytical Study on the Work-Life Balance of Women Employees in the Private Sector with Special Reference to Palakkad District. Vaidakthya 2025.

Brindha Devi, E and Thaiyalnayaki, M. and Vasantha, S. (2025) Strategic Management of AI- Enhanced Alzheimer's Disease Prediction Models: Navigating Ethical and Regulatory Frontiers. In: Strategic Management of AI-Enhanced Alzheimer’s Disease Prediction Models. IGI Global.

C, CHITRA and S, SHASHILA (2025) Exploring Artificial Intelligence’s Role in Customizing Online Shopping Experiences. Pitch to Proposal: Writing for Start-ups, Grants and Business Success, 2: 29. pp. 230-239. ISSN 978-93-47336-48-5

CATHERINE ANGELINA, G and Mohana Priya, M (2025) EXPLORING THE IMPACT OF FINTECH ON TRADITIONAL FINANCIAL MANAGEMENT PRACTICES. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48 (2)). pp. 17-20. ISSN 2250-1940

CATHERINE ANGELINA, G and Mohana Priya, M (2025) Role of fintech - innovation and adoption in sustainable business start-ups. Digital transformation and its impact on trade, commerce and industry, 1 (1): 1. pp. 339-342. ISSN 978-81-983240-6-1

DR.M.kAVITHA (2025) DIGITAL MARKETPLACE PLATFORM WITH AI-DRIVEN CONSUMER BEHAVIOUR ANALYTICS. 202541071189 A.

CHITRA, V and REJI, C K (2025) The Role of Government Policies in Promoting Sustainable Entrepreneurship Development. In: 2025 2nd International Conference on Computing and Data Science (ICCDS).

CHITRA, V and SHABNAM, A (2025) IMPACT OF DIGITAL MARKETING STRATEGIES ON CONSUMER SATISFACTION THROUGH EMPIRICAL ANALYSIS. In: DIGITAL TRANSFORMATION IN COMMERCE, 30.7.2025, CHENNAI.

CHITRA, V and SHABNAM, A (2025) INFLUENCE OF AI-PERSONALIZED COSMETIC BRANDING ON CUSUMER PERCEPTION, LOYALTY AND REGIONAL ADOPTION IN TAMIL NADU. The Indian Economic Journal, 6 (4). pp. 21-26. ISSN 0019-4662

Chandran, M (2025) ARTIFICIAL INTELLIGENCE IN E-HRM: TRANSFORMING RECRUITMENT, PERFORMANCE, AND EMPLOYEE ENGAGEMENT. In: GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY ST IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0. Vedharanyam Publisher. ISBN 978-81-985158-70-4

Chandran, M (2025) IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER PURCHASE DECISIONS IN ECOMMERCE. In: GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY ST IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0. Vedharanyam Publisher. ISBN 978-81-985158-70-4

Chandrasekaran, S and Shashila, S. (2025) ENGLISH FOR DIGITAL ENTREPRENEURS: COMMUNICATING IN THE ONLINE MARKETPLACE. International Conference on Technology, Research and Smart Education ICTRSE 2025, 1: 3. pp. 28-36. ISSN 978-93-6492-441-2

ChelamCherla Lavanya and Vennilaa Shree, S (2025) Studying the Effects of Trade Conflicts on Small Business owned by Gen X. In: Indian Economic Association 108th Conference.

Chitra, C and Chitra Devi, T (2025) Impact of Work-Life Balance on Job Satisfaction and Its Influence on Consumer Preference towards Organic Food Products in Chennai City. pp. 1133-1139. ISSN 2226-0439

Chitra, C and Muthu Meenakshi, S and Shashila, S. (2025) GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. In: Circular Economy Business Models: Marketing, Financial Viability and Accounting, Implications, 27.04.2026, Chrompet.

Chitra, C and Shashila, S. and Kalpana, G. (2025) From Rubber Stamps to Change-Makers: The Evolving Role of Women Entrepreneurs in India. Project Report. UNSPECIFIED1, Chennai. (In Press)

Christeena Wilson, K and Krishnan, A. (2025) INNOVATION AND ENTERPRISE: INDIA’S JOURNEY THROUGH ECONOMY 4.0. In: GROWTH AND DEVELOPMENET OF THE INDIAN ECONOMY GROWTH AND DEVELOPMENET OF THE INDIAN ECONOMY GROWTH AND DEVELOPMENET OF THE INDIAN ECONOMY IN THE 21ST CENTURY : TOWARDS ECONOMY 4.0 IN THE 21ST CENTURY : TOWARDS ECONOMY 4. SS PUBLISHING HOUSE, N o.20 first floor VRG Complex super Bazaar V edaraniyam, Nagapattinam(Dist), Nagapattinam, pp. 37-44. ISBN : 978-81-985158-70-4

DIVYA CHANDRAN, CHANDRAN and Vijayashree, P (2025) INITIATIVES TO INCLUDE UNDER REPRESENTED GROUPS IN THE WORKFORCE. In: IMPACT ANALYSIS OF HRM PRACTICES IN THE IT SECTOR AND THEIR ROLE IN PROMOTING INCLUSIVE GROWTH AND SUSTAINABLE DEVELOPMENT IN INDIA. SS HILL RESEARCH PUBLISHING CORPORATION, CHENNAI, pp. 166-170. ISBN 978-81-985157-5-9

DIVYA CHANDRAN, CHANDRAN and Vijayashree, P (2025) Impact of Spiritual Intelligence and Work Life Balance: An Empirical Study among Nurses in Private Hospitals in Kerala. In: CARMEL BLAZE A JOURNAL OF MULTIDISCIPLINARY RESEARCH. CARMEL BLAZE, CARMEL COLLEGE, KERALA, pp. 52-63. ISBN ISSN: 2349-0217

DR.C.CHITHRA, C and DR.S.MUTHU MEENAKSHI, S and DR.S.SASHILA, S (2025) EXPLORING ARTIFICIAL INTELLIGENCE'S ROLE IN CUSTOMIZING ONLINE SHOPPING EXPERIENCES. In: GROWTH AND DEVELOPMENT OF INDIAN ECONOMY IN THE 21ST CENTURY:TOWARDS ECONOMY 4.0. 5 ed. BOOK CHAPTER SERIES 2025, 5 (10). SS PUBLISHING HOUSE, CHENNAI, pp. 76-83. ISBN 978-81-985158-70-4

DR.S.MUTHU MEENAKSHI, S (2025) EMPLOYMENT AND DEVELOPMENT:PATHWAYS TO INCLUSIVE ECONOMIC GROWTH. THE INDIAN ECONOMIC JOURNAL, 5C (PART 3): 203. pp. 1729-1736. ISSN 0019-4662

Dayana, k Lalan and SHANTHI, V (2025) Leveraging Social Media for Brand Voice and Community Engagement in Green Banking. Pitch to Proposal: Writing for Start-ups, Grants and Business Success, 1 (1). pp. 64-68. ISSN 978-93-47336-48-5

Deivayanai, S and Chandran, M (2025) Perceptual Difference in Brand Conformity and Brand Loyalty of Consumers – A Study with Reference to Telecommunication Services in Chennai for Sustainable Development. International Journal of Environmental Sciences, 11 (2s). pp. 25-35. ISSN 2229-7359

Devayani, K. S and Kalpana, G and Jagadeesan, P (2025) The Impact of Sentiment and Cognitive Load on Investment Decisions: A Conceptual Framework. Journal of Neonatal Surgery, 14 (9S). pp. 284-288. ISSN 2226-0439

Dhanalakshmi, S and Kavitha, M. (2025) INTEGRATED MARKETING COMMUNICATION TOWARDS DIGITALIZATION IN BUSINESS MANAGEMENT AND INNOVATION. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Dhanalakshmi, S and Kavitha, M. and Senthil Kumar, S (2025) Counterfeit Product Detection Using Structured Prediction-Based Deep Convolutional Generative Adversarial Networks for Classification. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Dhanalakshmi, S and Nirmal dev, M (2025) COPING MECHANISMS FOR JOB STRESS AMONG THE EMPLOYEES IN THE BPO SECTORS. COPING MECHANISMS FOR JOB STRESS AMONG THE EMPLOYEES IN THE BPO SECTORS.

Dhanalakshmi, S and Nirmal dev, M (2025) Enhanced Analytical Framework for Work Stress Management and Its Influence on Employee Performance: A Case Study in Chennai’s BPO Sector. Enhanced Analytical Framework for Work Stress Management and Its Influence on Employee Performance: A Case Study in Chennai’s BPO Sector.

Dhanashree, G. S. and H. Kamilah, Banu (2025) CHALLENGES FACED BY TEACHERS IN HIGHER EDUCATION. In: National Conference on National Education Policy 2020 : Challenges and Opportunities for Higher Education Institutions in India.

Dhanashree, G. S. and H. Kamilah, Banu (2025) AN EVALUATING GREEN MARKETING TECHNIQUES ADOPTED BY THE AUTOMOBILE SECTOR IN CHENNAI CITY. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. and H. Kamilah, Banu (2025) GREEN HUMAN RESOURCE MANAGEMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Dhanashree, G. S. and KAMILAH BANU, H (2025) Investor Perception In The Media Age: Startup Financing And Market Penetration Outcomes. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 22 AUGUIST 2025, CHENNAI.

Dhanashree, G.S. and KAMILAH BANU, H (2025) Investor Perception In The Media Age: Startup Financing And Market Penetration Outcomes. INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY (ICAIBT), 1. pp. 311-317. ISSN 978-93-49332-72-0

Dhanesh Raghavan, R and Vijayashree, P (2025) DivineDigitalization: Integrating Digital Banking in Temple Governance in Kerala with South Indian Insights. Divine Digitalization: Integrating Digital Banking in Temple Governance in Kerala with South Indian Insights, VI. pp. 460-465. ISSN 2581-8643

Dhanesh Raghavan, R and Vijayashree, P (2025) Pragmatics Across Borders: - Empowering Digital Entrepreneurs with Cross-Cultural Communicative Competence in Global E- Commerce. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. Kripa-Drishti Publications, CHENNAI, pp. 116-130. ISBN 978-93-47336-48-5

Dhanesh Raghavan, R and Vijayashree, P (2025) SACRED WORKSPACES AND INCLUSIVE GOVERNANCE: REIMAGINING EMPLOYEE WELL-BEING AND SOCIAL EQUITY IN SOUTH INDIAN TEMPLES. In: Emerging Trends in Commerce and Finance - Innovations, Inclusion & Intelligence. MARUDHAR KESARI JAIN COLLEGE, THIRUVALLUR, pp. 95-100. ISBN ISBN: 978 -81-985748- 3-1

Divya, A P and Kalaiselvi, K (2025) A COMPARATIVE STUDY ON WORK-LIFE BALANCE AMONG MARRIED WOMEN CONDUCTORS IN RURAL AND URBAN AREAS. ACERVO JOURNAL, 10 (07). ISSN 2237-8723

Divya, A P and Kalaiselvi, K (2025) EMPLOYEE ENGAGEMENT AS A DRIVER OF ORGANIZATIONAL PERFORMANCE: AN HRM PERSPECTIVE. SELP Journal of Social Science, XVI (62). ISSN 2349-1655

Divya, A P and Kalaiselvi, K (2025) How Narrative Shapes Consumer Perception in Digital Branding. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-48-5

Divya, A P and Kalaiselvi, K (2025) Human Resource Management Paradigms with AI Integration. In: EXPLORING SOCIAL IMPACT THROUGH SOCIAL SCIENCE RESEARCH AND ARTIFICIAL INTELLIGENCE, 14.08.2025, Salem Sowdeswari College, Salem.

Divya, A P and Kalaiselvi, K (2025) THE INFLUENCE OF GENDER ROLES ON WORK-LIFE CONFLICT AMONG WOMEN EMPLOYEES. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive. SS HILL RESEARCH PUBLISHING CORPORATION, Chennai. ISBN 9788199383449

Dr. Rohith, u and Dr. Vennila Fathima Rani,, Dr.S.Vennila (2025) AI-Powered Visual E-Commerce. International Journal for Research in Applied Science & Engineering Technology (IJRASET), 18 (V): V. pp. 59-65. ISSN 2321-9653

Dr.VANITHA, P and Dr.MOHANA PRIYA, M (2025) Financial Accounting. Leilani Katie Publication and PRESS. ISBN 978-93-6348-264-7

Duimon, T. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION IN RETAIL AUTOMOBILE BATTERY AND INVERTER SECTOR. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

E, Sumidha and P, Murugan and S, Vasantha and D, Vimala and K, Anitha and Thaiyalnayaki, M. (2025) Enhancing HR Analytics Using DNN-SVM Hybrid Model: A Strategic Approach to Decision-Making. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Eliza Sweety, D and Meenakshi, A (2025) A Study on MSMEs: An Assessment of the Significance of Make in India and Production Linked Incentive, Import & Export Stimulating Sustainable Manufacturing Towards India 5 Trillion Economy Goal. A Study on MSMEs: An Assessment of the Significance of Make in India and Production Linked Incentive, Import & Export Stimulating Sustainable Manufacturing Towards India 5 Trillion Economy Goal. pp. 694-706. ISSN 0019-4662

Elizebath, Ligia Fernandez and Kavitha, M. (2025) Work Life Balance on Empowerment of Working Married Women. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Sustainability, Green Enterprises & Socioeconomic Perspectives. First Book Publishing. ISBN 978-93-92151-80-4

Elizebath Ligia Fernandez, F and Kavitha, M. (2025) Cutting-Edge Research in Commerce and Management: A Technology Perspective – Sustainability, Green Enterprises & Socioeconomic Perspectives. First Book Publishing, MADURAI. ISBN Sri Subramaniyaswamy Government Arts College V. Dheenadhayalan Cutting-Edge Research in Commerce and Management: A Technology Perspective – Sustainability, Green Enterprises & Socioeconomic Perspectives 1 9 2025 9789392151804 First Book Publishing

Elumalai, D (2025) An Empirical Study of Emotional Intelligence among Enthusiastic Teaching Staffs in Private Polytechnic Colleges. Journal of Neonatal Surgery, 14 (24s): 11583. ISSN 2226-0439

Fernandez, Elizebath Ligia and M, Kavitha and T, Prabaharan (2025) Emotional Intelligence-Enhanced Convlstm-Based Water Wave Optimization for Healthcare Data Analysis. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

G, Balagangadaran B and Muthuraman, Kavitha and A, Gokula Krishnan (2025) Influence of Workplace Surveillance on Employee Performance Management: A Study in the IT Sector of Chennai. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Gayathri, K. and Majini Jes Bella, K (2025) A STUDY ON THE INFLUENCE OF TECHNOLOGICAL INNOVATION ON HUMAN RESOURCE MANAGEMENT. In: UNSPECIFIED1.

Giridhar rao, P M and Nirmal dev, M (2025) IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE AND EMPLOYEE RETENTION IN THE IT INDUSTRY: A STUDY IN CHENNAI CITY. IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE AND EMPLOYEE RETENTION IN THE IT INDUSTRY: A STUDY IN CHENNAI CITY.

Giridhar rao, P M and Nirmal dev, M (2025) STRATEGIC HUMAN RESOURCE MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN IT ORGANIZATIONS IN CHENNAI: A STRUCTURAL EQUATION MODELING APPROACH. STRATEGIC HUMAN RESOURCE MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN IT ORGANIZATIONS IN CHENNAI: A STRUCTURAL EQUATION MODELING APPROACH.

Gokulakrishnan, K. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO BAJAJ AUTO LTD. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Gowri, . and Maheswari, G S and Kavitha, M (2025) A Study On Green Business Efficiency andIts Challenges. Journal of Neonatal Surgery, 14 (7s). pp. 743-745. ISSN 2226-0439

H. Kamilah, Banu and Dhanashree, G. S. (2025) ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON BUSINESS PRICING AND MARKET DYNAMICS. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

H. Kamilah, Banu and Dhanashree, G. S. (2025) India’s Path to Women’s Empowerment: A Sustainable Development Perspective. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Hari krishna, R. and Kumar, A. V. Senthil and Rautrao, Revati Ramrao and Suganya, R.V and Sukumar, Kalpana and Nagakishore Bhavanam, S. and Irawati, Indrarini Dyah and Sehgal, Shallu and Sidana, Neeru (2025) A Synergistic Mobile Informatics Framework for Proactive Chronic Disease Prognostication and Therapeutic Optimization:. In: Innovation and Transformation of Public Health. IGI Global Scientific Publishing, pp. 309-336. ISBN 9798337319940

Hariharan, S. and Vetrivel, V (2025) A Study of Traditional Cuisines and Service Quality Effectiveness on Customer Satisfaction in the Catering and Hotel Industry of Coimbatore Region. Testing, Psychometrics & Methodology in Applied Psychology. ISSN 1972-6325

Harini, S and Krishnan, A. (2025) BLOCKCHAIN-DRIVEN EMPLOYEE HEALTH MONITORING SYSTEMS: A CONCEPTUAL APPROACH TO ADVANCE SDG 3 IN INDIAN CORPORATE SETTINGS. In: GROWTH AND DEVELOPMENET OF THE INDIAN ECONOMY GROWTH AND DEVELOPMENET OF THE INDIAN ECONOMY GROWTH AND DEVELOPMENET OF THE INDIAN ECONOMY IN THE 21ST CENTURY : TOWARDS ECONOMY 4.0 IN THE 21ST CENTURY : TOWARDS ECONOMY 4. SS PUBLISHING HOUSE, N o.20 first floor VRG Complex super Bazaar V edaraniyam, Nagapattinam(Dist), pp. 20-30. ISBN 978-81-985158-70-4

Harini, S and Krishnan, A. (2025) DIGITAL TRANSFORMATION OF HRM PRACTICES: ROLE OF BLOCKCHAIN IN CANDIDATE VERIFICATION. In: INTERNATIONAL CONFERENCE PROCEEDINGS ON EMERGING TRENDS IN MULTIDISCIPLINARY RESEARCH AND TECHNOLOGY, 16, August, 2025, Kanayakumari.

Hida, Febin and Swathi Pradeeba, P. (2025) Role of Media Engagement Towards Social Advertisement Success. In: Digital Entrepreneurs. https://www.kdpublications.in. ISBN 978-93-47336-20-1

Hida Febin, K P and Swathi Pradeeba, P. (2025) IMPACT OF MEDIA ENGAGEMENT ON THE EFFECTIVENESS OF SOCIAL ADVERTISEMENTS: A STUDY WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

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Indubala, E and Chandran, M (2025) AN EXAMINATION OF INDIAN CONSUMERS' PERCEPTIONS OF FINTECH COMPANIES, WITH A PARTICULAR FOCUS ON CHENNAI DISTRICT. Journal of Rare Cardiovascular Diseases. ISSN 2299-3711

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Mutyala, Sridurga and Murugesan, D (2025) DIGITAL ACCESS, MOBILE BANKING SERVICES, AND FINANCIAL EMPOWERMENT: INSIGHTS FROM A SURVEY OF URBAN YOUTH IN INDIA. RESEARCH EXPLORER, 14 (49). pp. 37-41. ISSN 2349-1647

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Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in, Maharashtra, India, pp. 164-174. ISBN 978-93-47336-48-5

THASNEEM, I and Maheswari, G S and Kavitha, M. (2025) NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. NEURO-MARKETING IMPACT ON CONSUMER BEHAVIOUR IN SEARCH ENGINE OPTIMIZATION : A CASE STUDY OF CHENNAI CITY. ISSN 979-8-3315-9566

Thaiyalnayaki, M. and JANANEE, B. and KOTTEESWARAN, M. (2025) FINANCIAL MARKETS AND INVESTMENT STRATEGIES. RG INTERNATIONAL PUBLICATION. ISBN 978-93-48151-43-8

Thanuja, K. and Dhanashree, G. S. (2025) CHALLENGES AND POSSIBILITIES OF SUPPLY CHAIN MANAGEMENT WITH AI INTEGRATION. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

Thanuja, K. and Dhanashree, G. S. (2025) Data analytics on online grocery shopping behaviour of selected customers in Chennai City. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

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Vaishnavi, B. and Jagadeesan, P (2025) Examining the Role of Emotional Intelligence in Enhancing Resilience and Organizational Commitment among Female Educators in Higher Educational Institutions in Chennai. Journal of Information Systems Engineering and Management, 10 (8s). pp. 456-464. ISSN 2468-4376

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Vanitha, P and Mohana Priya, M (2025) Financial Accounting. In: Financial Accounting. Leilani Katie Publication and PRESS, Madurai, pp. 1-183. ISBN 978-93-6348-264-7

Vanitha, P and Mohana Priya, M (2025) Future of Sustainable Business: Trends, Challenges and Opportunities. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications, Virudunagar, pp. 1-193. ISBN 978-93-343-3315-2

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Vanitha, P and Mohana Priya, M (2025) IMPACT OF ARTIFICIAL INTELLIGENCE ON SOCIETY. Artificial Intelligence and Its Socio-Economic Implications on Employment in Emerging Economies, 1 (1). pp. 135-140. ISSN 978-81-991002-9-9

Vanitha, P and Mohana Priya, M (2025) Role and Challenges of MSMES In the Indian Economy. In: Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. 01 ed. kdpublications.

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Vinupriya, N and Andal, V. (2025) Assessing financial Service Utilization and Economic Challenges Among Working Professionals in Chennai. In: AIP Conference. (In Press)