Items where Division is "Commerce" and Year is 2025

Aayishakani, A. R. and Thaiyalnayaki, M. (2025) The role of E-Commerce and security challengeson Indias Economic progress towards achieving the sustainable development. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Aditya Sharma, R. and Thaiyalnayaki, M. (2025) A Study on Consumer Satisfaction and Brand Preference Towards Reliance Jio. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Aishwarya, L. and Jagadeesan, P. (2025) The role of LGBTQ-friendly marketing in consumer purchase decision. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Ajay, R. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING: WITH SPECIAL REFERENCE TO LENSKART IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Amudha, K. and Thaiyalnayaki, M. (2025) CONSUMER INVOLVEMENT AND PURCHASE PATTERN OF ORGANIC FOOD PRODUCTS IN CHENNAI CITY. Journal of Rare Cardiovascular Diseases, 5 (55). ISSN 2299-3711

Amudha, K. and Thaiyalnayaki, M. (2025) Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City. International Journal of Accounting and Economics Studies, 12 (SI-1). pp. 447-451. ISSN 2309-4508

Amudha, K. and Thaiyalnayaki, M. (2025) Consumer involvement and purchase pattern oforganic food productsinchennai city. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Arjun, A. and Thaiyalnayaki, M. (2025) AN ANALYSIS OF CUSTOMER SATISFACTION TOWARDS HERO BIKES A STUDY AT TKR MOTORS PRIVATE LIMITED, PANRUTI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,.

Asha, A and Maheswari, G S and Kavitha, M. (2025) Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Babin, Pratheeve R. and Kumar, A. V. Senthil and Musirin, Ismail Bin and Selvarathinam, Anto Lourdu Xavier Raj Arockia and Suganya, R.V and Alrabea, Adnan Ibrahim and Kata, Sreelakshmi and Sukumar, Kalpana and Sidana, Neeru and Kumari, Aparna and Nagakishore, Bhavanam S. and Harsha, R. (2025) Synergistic News Aggregation Paradigm Utilizing Autonomous Web Extraction and Computational Intelligence:. In: Cases on Information Systems Service Management. IGI Global Scientific Publishing, pp. 177-212. ISBN 9798337323541

Banu, S. Rafiya and Jayakani, S. (2025) Analysis of health and hygiene and its impact on finance of villagers in Chengalpattu district. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Bavani, R. and Thaiyalnayaki, M. (2025) A STUDY ON CONSUMER BEHAVIOUR AND CREDIT CARD IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Deivayanai, S and Chandran, M (2025) Mediating Effect of Social Media in The Relationship between Brand Deformity and Brand Loyalty. International Journal of Accounting and Economics Studies. pp. 9-13.

Deivayanai, S and Chandran, M (2025) Perceptual Difference in Brand Conformity and Brand Loyalty of Consumers – A Study with Reference to Telecommunication Services in Chennai for Sustainable Development. International Journal of Environmental Sciences, 11 (2s). pp. 25-35. ISSN 2229-7359

Dhanashree, G. S. and H. Kamilah, Banu (2025) CHALLENGES FACED BY TEACHERS IN HIGHER EDUCATION. In: National Conference on National Education Policy 2020 : Challenges and Opportunities for Higher Education Institutions in India.

Dhanashree, G. S. and H. Kamilah, Banu (2025) AN EVALUATING GREEN MARKETING TECHNIQUES ADOPTED BY THE AUTOMOBILE SECTOR IN CHENNAI CITY. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. and H. Kamilah, Banu (2025) GREEN HUMAN RESOURCE MANAGEMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Duimon, T. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION IN RETAIL AUTOMOBILE BATTERY AND INVERTER SECTOR. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

E, Sumidha and P, Murugan and S, Vasantha and D, Vimala and K, Anitha and Thaiyalnayaki, M. (2025) Enhancing HR Analytics Using DNN-SVM Hybrid Model: A Strategic Approach to Decision-Making. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Elumalai, D (2025) An Empirical Study of Emotional Intelligence among Enthusiastic Teaching Staffs in Private Polytechnic Colleges. Journal of Neonatal Surgery, 14 (24s): 11583. ISSN 2226-0439

Fernandez, Elizebath Ligia and M, Kavitha and T, Prabaharan (2025) Emotional Intelligence-Enhanced Convlstm-Based Water Wave Optimization for Healthcare Data Analysis. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Gokulakrishnan, K. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO BAJAJ AUTO LTD. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

H. Kamilah, Banu and Dhanashree, G. S. (2025) ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON BUSINESS PRICING AND MARKET DYNAMICS. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

H. Kamilah, Banu and Dhanashree, G. S. (2025) India’s Path to Women’s Empowerment: A Sustainable Development Perspective. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Hari krishna, R. and Kumar, A. V. Senthil and Rautrao, Revati Ramrao and Suganya, R.V and Sukumar, Kalpana and Nagakishore Bhavanam, S. and Irawati, Indrarini Dyah and Sehgal, Shallu and Sidana, Neeru (2025) A Synergistic Mobile Informatics Framework for Proactive Chronic Disease Prognostication and Therapeutic Optimization:. In: Innovation and Transformation of Public Health. IGI Global Scientific Publishing, pp. 309-336. ISBN 9798337319940

Hida, Febin and Swathi Pradeeba, P. (2025) Role of Media Engagement Towards Social Advertisement Success. In: Digital Entrepreneurs. https://www.kdpublications.in. ISBN 978-93-47336-20-1

Immaculate Lowara, S. T. and Swathi Pradeeba, P. (2025) GREEN RECRUITMENT AND ADAPTATION PRACTICES IN GREEN HUMAN RESOURCE MANAGEMENT. Humanities and Social Science Studies, 14 (1). ISSN 2319-829X

Immaculate Lowara, S. T. and Swathi Pradeeba, P. (2025) Green HRM: A New Direction in Sustainable Human Resource Practices. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in. ISBN 978-93-47336-48-5

Indubala, E and Chandran, M (2025) AN ANALYSIS OF CORPORATE SECURITY INVESTORS' ISSUES WITH VIRTUAL SHARE TRADING IN CHENNAI CITY. Journal of Rare Cardiovascular Diseases. ISSN 2299-3711

Indubala, E and Chandran, M (2025) AN EXAMINATION OF INDIAN CONSUMERS' PERCEPTIONS OF FINTECH COMPANIES, WITH A PARTICULAR FOCUS ON CHENNAI DISTRICT. Journal of Rare Cardiovascular Diseases. ISSN 2299-3711

Jayakani, S. and Banu, S. Rafiya (2025) Prediction of customer recommendations on e-commerce using machine learning algorithms. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayashree, R. and Jayakani, S. (2025) Analytical study on transformative technologies and economic governance: Charting a course for balanced innovation in the global economy. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayashree, R. and Jayakani, S. (2025) Study on impact of digital transformation within the accounting domain and evolving responsibilities of accountants: A data-driven exploration. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

K, Shruthi and M, Kavitha and G S, Maheswari (2025) Blockchain-Enhanced Factorization Machine-Deep Learning Based Lightning Search Algorithm for Secure Cloud Data Processing. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Kamala, S and Thaiyalnayaki, M. (2025) Impact of Information Sources on Consumer Satisfaction Towards Two-Wheelers with Special Reference to Chennai City. Indian Journal of Information Sources and Services, 15 (1). pp. 345-349. ISSN 2231-6094

Kotteeswaran, M. and Sree Sakthivelan, M. and Swathi Pradeeba, P. and Vinayagam, K. (2025) DIGITAL BANKING IN INDIA. Imaginex Inks Publication. ISBN 978-81-982083-7-8

Krishnariya, K. K. and Thaiyalnayaki, M. (2025) A study on building customer relationships through socialmedia. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Lakshmi, H. Seetha and Jayakani, S. (2025) A systematic study on strategic training methods for upskilling Gen Z employees in organizations – Study limited to Chennai city. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Lakshmi, K Maha and Thaiyalnayaki, M. (2025) Analyzing the Effect of Employee Retention Approaches in IT Companies in Chennai. Indian Journal of Information Sources and Services, 15 (1). pp. 350-356. ISSN 2231-6094

Lakshmi, R. and Vennila Fatima Rani, S. (2025) An investigation of fintech payment adoption and their impact on user experience and re-usage intention of Zoomers in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Latha, R S and Chandran, M (2025) Role of Artificial Intelligence-Enabled Marketing Strategies on Purchase Decisions. Indian Journal of Information Sources and Services, 15 (1). pp. 260-266. ISSN 2231-6094

M, Nithya and Kavitha, M. and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Meenakshi, A. and Jayakani, S. (2025) Exploring the impact of artificial intelligence on financial risk prediction and management. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Mohana, C. and Mythili, G. (2025) A study on problem faced by women employees in IT sectors of Chennai city. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Monica, K. and Jagadeesan, P. (2025) Exploring the impact of social media on mental health: A comparative study among young generation in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Murugesan, D and Swathi Pradeeba, P. (2025) INDIA'S MODERN EDUCATION SYSTEM AND ITS DEVELOPMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Padmapriya, S. and Thaiyalnayaki, M. (2025) The impact of digital marketing on Indias economic transformation and SDG Achievement. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Preethy Nagaraj, Nagaraj and Suganya, R.V (2025) Digital Bridges to Empowerment: Technology-Driven Pathways for Women Entrepreneurs in Kerala’s Tourism and Welfare Sectors. International Journal of Environmental Sciences, 11 (7). pp. 740-747. ISSN 2229-7359

Ramya, P. and Dhanashree, G. S. (2025) Data analytics of green marketing strategies in the financial performance of selected automobile industries of Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Ramya, P. and Dhanashree, G. S. (2025) ENCOURAGING FAIR LABOUR PRACTICES, COMMUNITY DEVELOPMENT AND EMPLOYEE WELFARE. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Rani, J. Hena Esther and Kalpana, G. (2025) GST chain technological integration enhancing compliance and administration efficiency. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Revathy, K. and Murugesan, D. (2025) An analytical study of customers’ preferences and satisfaction on consumer finance with respect to private sector banks in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

S, Antony and K, Vinayagam (2025) The Role of AI in Shaping HRM Skills and Strategies in Private Banks: A Study on Manager-Employee Dynamics in Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Sajith, S and Elumalai, D (2025) Investigation Of Port Maintenance And Infrastructure Workers At Chennai Port Trust. Journal of Neonatal Surgery, 14 (25s): 11574. ISSN 2226-0439

Saravanan, C. and Jayakani, S. (2025) Factors influencing investors behaviour in stock market. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Sathya, V. and H. Kamilah, Banu (2025) Factors influencing work life balance of women advocates towards women empowerment in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Suganya, R.V and Vetrivel, M. and Kumar, A. V. Senthil (2025) Cultivating Innovation Ecosystems to Drive Sustainable Market Success:. In: Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, pp. 295-342. ISBN 9798369387412

Sumidha, E. and Thaiyalnayaki, M. and Seethu, John and Anish, B. (2025) Entrepreneurship. BR PUBLICATION HOUSE. ISBN ‎ 978-8199000179

Swathi Pradeeba, P. (2025) Intelligent Pricing and Promotion Strategies in Conversational Commerce. In: The Future of E-Commerce Redefining Online and Retail in the AI-Driven Era. Imaginex Inks Publication. ISBN 978-81-988536-2-2

Swathi Pradeeba, P. and Elumalai, D and Jean, Karenzo and Theerthamalai, S. (2025) Patients’ Healthcare Seeking Behavior in Public Primary and Secondary Healthcare Facilities. International Journal of Multidiciplinary Research, 3 (11): 11568. ISSN 2583-973X

Swathi Pradeeba, P. and Murugesan, D (2025) INVESTIGATING THE IMPACT OF INTERNET AND SOCIAL MEDIA ADDICTION ON ACADEMIC PERFORMANCE AMONG COLLEGE STUDENTS. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in. ISBN 978-93-47336-48-5

Thaiyalnayaki, M. and JANANEE, B. and KOTTEESWARAN, M. (2025) FINANCIAL MARKETS AND INVESTMENT STRATEGIES. RG INTERNATIONAL PUBLICATION. ISBN 978-93-48151-43-8

Thanuja, K. and Dhanashree, G. S. (2025) CHALLENGES AND POSSIBILITIES OF SUPPLY CHAIN MANAGEMENT WITH AI INTEGRATION. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

Thanuja, K. and Dhanashree, G. S. (2025) Data analytics on online grocery shopping behaviour of selected customers in Chennai City. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Venkatakrishnan, S. R. Prasanna and Shashila, S. (2025) Work-life balance of service based company employees in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.