IMPACT OF AI ON E-COMMERCE IN CHENNAI CITY

E-commerce has become the de facto process for many walks of life now. Ease of use,
convenience, instant availability, and access have spurred e-commerce, especially in the
post-COVID era. This work focuses on artificial intelligence in e-commerce aspects in Chennai
city and traces its impact. Literature has shown that customers are more likely to engage with
platforms that offer AI-based support. The common AI-based aspects in E-commerce are
personalization of listings, search optimization, and recommendations for purchases. The gap
this paper addresses is the focus on personalization as a factor for e-commerce. The study also
traces the common e-commerce platforms and summarizes their AI-based aspects. Chennai City
is culturally diverse with communities from all walks of life, with good education levels, and
hence is chosen for the study. We trace the literature availability and focus on factors such as the
relation between AI-based personalization and customer satisfaction, engagement, and access.