ARTIFICIAL INTELLIGENCE IN E-HRM: TRANSFORMING RECRUITMENT, PERFORMANCE, AND EMPLOYEE ENGAGEMENT

The development of Artificial Intelligence (AI) has significantly
powerful methods of electronic Human Resource Management (e-HRM)
practices. The Establishments gradually deploy AI-driven systems to enhance
recruitment efficiency, performance evaluation accuracy, and employee
engagement through data-driven decision-making. This study examines the
transformative role of AI in e-HRM, focusing on recruitment and selection,
performance management, and employee engagement. By synthesizing
existing literature and identifying emerging trends, the paper highlights how
AI-powered tools improve HR effectiveness while also addressing ethical
challenges such as algorithmic bias, data privacy, and transparency. The study
contributes to HRM nonfiction by proposing a theoretical framework linking
AI-enabled e-HRM practices with structural and employee-level outcomes.