Streamlining Business Operations Through a Time Study Driven Approach to Product Lifecycle Management Process Optimization

In an increasingly competitive and efficiency-driven business landscape, organizations are compelled to optimize their operations across all stages of the product lifecycle. This study explores a time study-driven approach to enhancing the Product Lifecycle Management (PLM) process, focusing on the identification and elimination of inefficiencies in workflows, resource allocation, and decision-making timelines. By applying structured time study techniques such as task segmentation, time-motion analysis, and cycle time benchmarking this research aims to streamline PLM stages from concept development to end-of-life product management. The study utilizes a case-based methodology within a mid-sized manufacturing organization, where current PLM processes were mapped, timed, and analyzed. Key bottlenecks and redundancies were identified, leading to data-backed recommendations for process reengineering. Results demonstrate significant improvements in cross-functional coordination, lead time reduction, and decision-making efficiency. The findings suggest that time study methods, when integrated with digital PLM tools, offer a robust framework for continuous improvement and operational agility. This research contributes to the evolving field of operations management by positioning time study as a strategic enabler for smarter, leaner, and more responsive product lifecycle management