Items where Subject is "Management"

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ANDAL, V and Janani, M (2026) Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark. Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark, 36 Iss. 6658 -6661. ISSN 1053-7899

ANDAL, V and Janani, M (2025) The Role of AI in Shaping Content Marketing Trends Among Millennials: An Empirical Study. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

ASHA, A and Maheswari, G S BEYOND AUTOMATION: HOW ARTIFICIAL INTELLIGENCE IS RESHAPING SKILLS, JOBS, AND WORKFORCE DYNAMICS IN INDIA’S ECONOMY 4.0. 1 ed. SS PUBLISHING HOUSE, CHENNAI. ISBN 978-81-985158-70-4

AYSHA, NAZAR and SHANTHI, V (2025) A RESEARCH ON ARTIFICIAL INTELLIGENCE (AI) IN TOURISM SECTOR. In: NEW FRONTIERS IN COMMERCE: OPPORTUNITIES AND CHALLENGES IN GLOBALISED ECONOMY, COCHIN.

AYSHA, NAZAR and SHANTHI, V (2026) A Study on Comparison of Conventional and Contemporary Tourism Marketing Strategies. A Study on Comparison of Conventional and Contemporary Tourism Marketing Strategies, 16 (30): 30. pp. 935-938.

Aayishakani, A R and Thaiyalnayaki, M. (2025) A Perception based study-on Customer trust formation in online grocery platforms. In: The Indian Economic Journal.

Abdul Raouf, K P and Vanitha, P (2025) AN ANALYSIS OF CONSUMER SATISFACTION WITH ONLINE SHOPPING: A CASE STUDY OF FLIPKART. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48(2)). pp. 6-8. ISSN 2250-1940 (P), 2349-1647(O)

Abdul Raouf, K P and Vanitha, P (2025) Exploring college students' attitudes towards entrepreneurship in Alleppey district. In: UNSPECIFIED1.

Abdul Raouf, K P and Vanitha, P (2025) IMPACT OF ESG (ENVIRONMENTAL, SOCIAL, GOVERNANCE) FACTORS ON STOCK PERFORMANCE IN INDIA. In: Natioanal Conference, December 2025, Erode.

Abdul Raouf, K P and Vanitha, P (2026) A STUDY ON THE IMPACT OF AI ON ENTREPRENEURIAL DECISION-MAKING AND BUSINESS SUCCESS. In: UNSPECIFIED1.

Abdul Subhan., D and Dr. Vennila Fathima Rani, .S (2026) Assessing Consumer Awareness and Protection in Online Shopping Platforms: Evidence from Chennai City. International Journal of Drug Delivery Technology, 16 (3). pp. 282-285. ISSN 0975 4415

Aishwarya, K and JAYAKANI, S (2026) IOT-ENABLED SMART PACKAGING: ITS CURRENT STATUS, OPPORTUNITIES AND CHALLENGES. In: INTERNATIONAL CONFERENCE ON DIGITAL TRANSFORMATION FOR SUSTAINABLE BUSINESS GROWTII, 18-03-2026, VIDHYA SAGAR WOMENS COLLEGE Chennai, India..

Aishwarya, K and JAYAKANI, S (2025) A Study on the Emergence of Cross-Channel Marketing and Challenges in its Marketing Communication. In: Global Trade and Economic Development: Opportunities and Threats. Jai Shivaasni Publications, Virudhunagar, TAMILNADU, INDIA, pp. 34-37. ISBN 978-81-989640-9-0

Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India., 17-08-2025, Scientific Research Reports, Chennai, India..

Aishwarya, K and Jayakani, S. (2025) A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis. pp. 154-167.

Aparna, M and Kalaiselvi, K (2026) ECO-CONSCIOUS TRAVELLERS AND THE RISE OF SUSTAINABLE FARM TOURISM: ABEHAVIOURALFINANCE PERSPECTIVE. In: Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 22-23, JAN 2026, Chennai, India.

Arunarani, S. and Subhashini, V. and NANDHINI, B and THIRUPURA SUNDARI, P A and CHITRA, V and SELVI, K (2025) EVALUATING DIGITAL MARKETING STRATEGIES FOR BRAND LOYALTY AND SUSTAINABLE CONSUMPTION. In: IEEE INTERNATIONAL CONFERENCE ON CONTEMPORARY COMPUTING AND COMMUNICATIONS, CHENNAI.

Asha, A and Maheswari, G S and Kavitha, M. (2025) Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

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BHARATHI RAJAN, R and Suganya, R.V and PREETHY NAGARAJ, NAGARAJ (2022) THE EFFECTS OF WORKING FROM HOME DURING THE COVID- 19 PANDEMIC ON THE PHYSICAL AND MENTAL WELL-BEING OF KERALA SCHOOL TEACHERS. “Mentoring Faculties in Workplace – Post Covid Effect”. ISSN 978-93-5636-301-4

BIBIN, JOY and Brindha Devi, E (2026) AI BASED INVESTIGATION FOR VALIDATING CUSTOMER ATTITUDE TOWARDS GREEN MARKETING. In: International Conference on Intelligent and Innovative Practice in Engineering and Management. (Submitted)

Begum, Rafia and Indira, K. (2022) A study on the factors influencing social media advertisement. In: INTERNATIONAL CONFERENCE ON ADVANCES IN MATERIALS, COMPUTING AND COMMUNICATION TECHNOLOGIES: (ICAMCCT 2021), 10 April 2020, Kanyakumari, India.

Benil, Dani Alexander and Vasantha, S. and Thaiyalnayaki, M. (2024) From a wealth management career to employee career success satisfaction: exploring the mediating role of job competency. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 903. ISSN 2953-4860

Bharathi, M P and Kalpana, G (2026) Service Quality Evaluation of Online Shopping Platforms Using E-SERVQUAL Model: An Empirical Study with Reference to Anna Nagar, Chennai. International Journal for Novel Research in Economics , Finance and Management, 4 (1). pp. 1-4. ISSN 3048-7722

Bharathi, M.P and Kalpana, G. (2026) DETERMINANTS OF PERCEIVED SERVICE QUALITY IN ONLINE MARKETPLACES: A CONSUMER-CENTRIC STUDY. In: International Conference on Scientific Research and Revolution ICSRR 2026,, March 21-22, 2026, CHENNAI.

Biruntha, D and Kalpana, G (2025) A Study On Customer Satisfaction On Services Offered By Private Sector Banks In Kancheepuram District. International Journal of Environmental Sciences, 11 (24). pp. 5606-5612. ISSN 2229-7359

Brindha Devi, E and Shalini, C and ANDAL, V and Sanjeevan, B (2026) Artificial Intelligence with Human Resource Management and Commerce Methods in Small-Scale Industrial Sectors. In: International Conference on Green Technologies and Sustainable Solutions (GTSS 2026). (Submitted)

Brindha Devi, E and Shalini, C and ANDAL, V and sanjeevan, R (2026) Artificial Intelligence with Human Resource Management and Commerce Methods in Small-Scale Industrial Sectors. In: International Conference on Green Technology and Sustainable Solutions. (In Press)

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CATHERINE ANGELINA, G and Mohana Priya, M (2025) EXPLORING THE IMPACT OF FINTECH ON TRADITIONAL FINANCIAL MANAGEMENT PRACTICES. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48 (2)). pp. 17-20. ISSN 2250-1940

CATHERINE ANGELINA, G and Mohana Priya, M (2025) Role of fintech - innovation and adoption in sustainable business start-ups. Digital transformation and its impact on trade, commerce and industry, 1 (1): 1. pp. 339-342. ISSN 978-81-983240-6-1

CATHERINE ANGELINA, G and Mohana Priya, M (2026) A Study on Fintech Payments Adoption by Women Entrepreneurs. Women - Led Startups as Catalyst for Innovation, Employment and Economic Growth, 1 (1): 1. pp. 15-17. ISSN 978-81-994496-4-0

DR.M.kAVITHA (2025) DIGITAL MARKETPLACE PLATFORM WITH AI-DRIVEN CONSUMER BEHAVIOUR ANALYTICS. 202541071189 A.

CHITRA, V and SHABNAM, A BRAND EXPERIENCE AND CUSTOMER LOYALTY: INTEGRATING QUALITATIVE INSIGHTS AND QUANTITATIVE MEASUREMENT. In: INTERNATIONAL CONFERENCE ON PANORAMIC ADVANCEMENT IN BUSINESS PARADIGM, INTERNATIONAL CONFERENCE ON 23.1.2026, CHENNAI.

CHITRA, V and SHABNAM, A (2025) IMPACT OF DIGITAL MARKETING STRATEGIES ON CONSUMER SATISFACTION THROUGH EMPIRICAL ANALYSIS. In: DIGITAL TRANSFORMATION IN COMMERCE, 30.7.2025, CHENNAI.

CHITRA, V and SHABNAM, A (2025) INFLUENCE OF AI-PERSONALIZED COSMETIC BRANDING ON CUSUMER PERCEPTION, LOYALTY AND REGIONAL ADOPTION IN TAMIL NADU. The Indian Economic Journal, 6 (4). pp. 21-26. ISSN 0019-4662

Chitra, C and Muthu Meenakshi, S and Shashila, S. (2025) GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”. In: Circular Economy Business Models: Marketing, Financial Viability and Accounting, Implications, 27.04.2026, Chrompet.

Chitra, C and Shashila, S. (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2): 1. pp. 1-7. ISSN E-ISSN: 3048-7641

Chitra, C and Shashila, S. and Kalpana, G. (2025) From Rubber Stamps to Change-Makers: The Evolving Role of Women Entrepreneurs in India. Project Report. UNSPECIFIED1, Chennai. (In Press)

Chitra, C and Vijayashree, P (2026) Agriculture - Driven Rural Transformation: Trends, Opportunities, And Challenges. International Journal for Novel Research in Economics , Finance and Management, 4 (3): 1. pp. 1-7. ISSN 3048-7722

DR.M.kAVITHA (2026) A SMART MANAGEMENT SYSTEM USING DATA-DRIVEN DECISION MAKING. 202641037632 A.

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DEVI, S and JAYAKANI, S (2026) MODERN TRENDS IN DIGITAL MARKETING AND THEIR IMPACT ONCONSUMER BEHAVIOUR. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

DIVYA CHANDRAN, CHANDRAN and Vijayashree, P (2025) INITIATIVES TO INCLUDE UNDER REPRESENTED GROUPS IN THE WORKFORCE. In: IMPACT ANALYSIS OF HRM PRACTICES IN THE IT SECTOR AND THEIR ROLE IN PROMOTING INCLUSIVE GROWTH AND SUSTAINABLE DEVELOPMENT IN INDIA. SS HILL RESEARCH PUBLISHING CORPORATION, CHENNAI, pp. 166-170. ISBN 978-81-985157-5-9

DIVYA CHANDRAN, CHANDRAN and Vijayashree, P (2025) Impact of Spiritual Intelligence and Work Life Balance: An Empirical Study among Nurses in Private Hospitals in Kerala. In: CARMEL BLAZE A JOURNAL OF MULTIDISCIPLINARY RESEARCH. CARMEL BLAZE, CARMEL COLLEGE, KERALA, pp. 52-63. ISBN ISSN: 2349-0217

Dayana, k Lalan and SHANTHI, V (2025) Leveraging Social Media for Brand Voice and Community Engagement in Green Banking. Pitch to Proposal: Writing for Start-ups, Grants and Business Success, 1 (1). pp. 64-68. ISSN 978-93-47336-48-5

Dhanalakshmi, S and Nirmal dev, M (2025) Enhanced Analytical Framework for Work Stress Management and Its Influence on Employee Performance: A Case Study in Chennai’s BPO Sector. Enhanced Analytical Framework for Work Stress Management and Its Influence on Employee Performance: A Case Study in Chennai’s BPO Sector.

Dhanashree, G. S. and KAMILAH BANU, H (2025) Investor Perception In The Media Age: Startup Financing And Market Penetration Outcomes. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 22 AUGUIST 2025, CHENNAI.

Dhanashree, G.S. and KAMILAH BANU, H (2025) Investor Perception In The Media Age: Startup Financing And Market Penetration Outcomes. INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY (ICAIBT), 1. pp. 311-317. ISSN 978-93-49332-72-0

Dhanesh Raghavan, R and Vijayashree, P (2025) DivineDigitalization: Integrating Digital Banking in Temple Governance in Kerala with South Indian Insights. Divine Digitalization: Integrating Digital Banking in Temple Governance in Kerala with South Indian Insights, VI. pp. 460-465. ISSN 2581-8643

Dhanesh Raghavan, R and Vijayashree, P (2025) Pragmatics Across Borders: - Empowering Digital Entrepreneurs with Cross-Cultural Communicative Competence in Global E- Commerce. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. Kripa-Drishti Publications, CHENNAI, pp. 116-130. ISBN 978-93-47336-48-5

Dhanesh Raghavan, R and Vijayashree, P (2025) SACRED WORKSPACES AND INCLUSIVE GOVERNANCE: REIMAGINING EMPLOYEE WELL-BEING AND SOCIAL EQUITY IN SOUTH INDIAN TEMPLES. In: Emerging Trends in Commerce and Finance - Innovations, Inclusion & Intelligence. MARUDHAR KESARI JAIN COLLEGE, THIRUVALLUR, pp. 95-100. ISBN ISBN: 978 -81-985748- 3-1

Dhanushree, G S and H. Kamilah, Banu (2024) A STUDY ON THE IMPACT OF GST ON CONSTRUCTION PROJECTS IN CHENNAI CITY. SELP Journal of Social Science - A Blind Review, XV (55).

Divya, A P and Kalaiselvi, K (2025) A COMPARATIVE STUDY ON WORK-LIFE BALANCE AMONG MARRIED WOMEN CONDUCTORS IN RURAL AND URBAN AREAS. ACERVO JOURNAL, 10 (07). ISSN 2237-8723

Divya, A P and Kalaiselvi, K (2025) Human Resource Management Paradigms with AI Integration. In: EXPLORING SOCIAL IMPACT THROUGH SOCIAL SCIENCE RESEARCH AND ARTIFICIAL INTELLIGENCE, 14.08.2025, Salem Sowdeswari College, Salem.

Dr.VANITHA, P and Dr.MOHANA PRIYA, M (2025) Financial Accounting. Leilani Katie Publication and PRESS. ISBN 978-93-6348-264-7

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Giridhar rao, P M and Nirmal dev, M (2025) IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE AND EMPLOYEE RETENTION IN THE IT INDUSTRY: A STUDY IN CHENNAI CITY. IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE AND EMPLOYEE RETENTION IN THE IT INDUSTRY: A STUDY IN CHENNAI CITY.

Giridhar rao, P M and Nirmal dev, M (2025) STRATEGIC HUMAN RESOURCE MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN IT ORGANIZATIONS IN CHENNAI: A STRUCTURAL EQUATION MODELING APPROACH. STRATEGIC HUMAN RESOURCE MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN IT ORGANIZATIONS IN CHENNAI: A STRUCTURAL EQUATION MODELING APPROACH.

Giridhar rao, P M and Nirmal dev, M Talent Management's Impacts on Employee Retention: A Case Study in the Hospitality Sector. Talent Management's Impacts on Employee Retention: A Case Study in the Hospitality Sector.

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Harini, S and Krishnan, A. (2025) DIGITAL TRANSFORMATION OF HRM PRACTICES: ROLE OF BLOCKCHAIN IN CANDIDATE VERIFICATION. In: INTERNATIONAL CONFERENCE PROCEEDINGS ON EMERGING TRENDS IN MULTIDISCIPLINARY RESEARCH AND TECHNOLOGY, 16, August, 2025, Kanayakumari.

Hemalatha, K A and Sujatha, T (2025) Evolving Consumer Behaviour in the Digital Era: (A Study in Gummidipoondi). 1 ed. 1, 1 (1). Arunachala College of Engineering for Women, Kanyakumari, pp. 98-102. ISBN 978-93-92748-57-8

Hida Febin, K P and Swathi Pradeeba, P. (2025) IMPACT OF MEDIA ENGAGEMENT ON THE EFFECTIVENESS OF SOCIAL ADVERTISEMENTS: A STUDY WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

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INDIRA, K M and JAYAKANI, S (2026) NAVIGATING FAILURE AND BUILDING RESILIENCE IN WOMEN ENTREPRENEURSHIP: LESSONS FROM SUCCESSFUL INNOVATIVE STARTUPS. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

INDIRA, K M and Jayakani, S. (2026) BIG DATA ANALYSIS OF BUSINESS GROWTH PATTERNS AMONG ILLITERATE WOMEN ENTREPRENEURS IN TAMIL NADU ABSTRAC. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. 1 ed. PRIYAM PUBLICATIONS, CHENNAI, INDIA, pp. 11-17. ISBN 978-81-69354-03-5

Immaculate Lowara, S T and Swathi Pradeeba, P. (2025) Green HRM: A New Direction in Sustainable Human Resource Practices. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. kdpublications.in, CHENNAI, pp. 175-182. ISBN 978-93-47336-48-5

Immaculate Lowara, S T and Swathi Pradeeba, P. (2025) Green Human Resource Management in Recruitment and Selection: Assessing Its Impact on Employee Performance in Chennai’s Automobile Industry. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

Indira, K. and Suganya, R.V and Lakshmi, R. (2019) An Analysis of College Teachers’ Attributions Stress level especially with Students in Cheyyar Taluk. Indian Journal of Public Health Research & Development, 10 (12). p. 897. ISSN 0976-0245

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JACOB, JOSE and MOHANA PRIYA, M (2025) A STUDY ON ORGANIC FOOD Vs CONVENTIONAL FOOD WITH SPECIAL REFERENCE TO KERALA. A STUDY ON ORGANIC FOOD Vs CONVENTIONAL FOOD WITH SPECIAL REFERENCE TO KERALA.

JACOB, JOSE and Mohana Priya, M (0029) ORGANIC FARMING IS A TOOL OF SUSTAINABLE DEVELOPMENT IN INDIA. ORGANIC FARMING IS A TOOL OF SUSTAINABLE DEVELOPMENT IN INDIA.

JACOB, JOSE and Mohana Priya, M (2025) ECONOMIC INSIGHTS INTO THE CHALLENGES FACING ORGANIC FARMING IN KERALA AND TAMIL NADU. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48 (2)). pp. 34-39. ISSN 2250-1940

JAYAKANI, S (2026) Ethics of AI in HR: Impacts on Trust and Engagement. In: Transformative Approaches in Multidisciplinary Research (TAMR). Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, TAMILNADU, INDIA, pp. 71-81. ISBN 978-93-7183-458-2

JAYAKANI, S (2026) Virtual Reality as a Tool for Experiential Learning: Pedagogical Impacts and Challenges. In: Transformative Approaches in Multidisciplinary Research (TAMR). 1 ed. Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, CHENNAI, INDIA, pp. 61-70. ISBN 978-93-7183-458-2

JAYAKANI, S and KEERTHANA, B Analysing Factors Influencing Adoption of Artificial Intelligence in E-Commerce. In: Contemporary Perspectives in Biosciences, Commerce and Management– A Multidisciplinary Dimension. 1 ed. Anichsam Publication, CHENNAI, INDIA, pp. 135-143.

JAYAKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. In: DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-218. ISBN 978-81-69041-01-0

JAYAKANI, S and Rafiya Banu, S M and FARZANA, S (2026) Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce. In: Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce.

JAYAKANI, S and Rashmi Baruah and Lokeswar Reddy,, D V (2026) The Role of Positive Leadership in Enhancing Employee Productivity. Scriptora International Journsl of Research and Innovation, 2 (4). pp. 102-110. ISSN 3 1 0 7 - 9 3 3 4

JAYAKANI, S and Shravya Geethika, S and Chethan Kumar, M (2026) Predictive HR Analytics for Workforce Optimization in FinTech Firms. Scriptora International Journal of Research and Innovation, 2 (5). pp. 59-68. ISSN 3 1 0 7 - 9 3 3 4

JAYKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-01-0

JEEVITHA, N and MYTHILI, G (2026) Analyzing Consumer Preference Toward Online Travel Agencies In The Hospitality Sector: Evidence From Chennai City. Analyzing Consumer Preference Toward Online Travel Agencies In The Hospitality Sector: Evidence From Chennai City, 16 (3). pp. 272-275. ISSN 10.25258

JEEVITHA, N and MYTHILI, G (2026) Enhancing Consumer Satisfaction through Effective Online. Enhancing Consumer Satisfaction through Effective Online Travel Agency Services: A Case Study of the Hospitality Sector in Chennai City, 36 (1). pp. 4901-4902. ISSN : 1053-7899

JEEVITHA, N and MYTHILI, G (2026) A Study on Consumer Preference and Satisfaction of Online Travel Agency Services in the Hospitality Sector: With Special Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management (2026).

Jabeen, S. Sayeeda and Kavitha, M. (2019) Green Marketing in Food Industry and Impact on Health Issues. Indian Journal of Public Health Research & Development, 10 (10). p. 350. ISSN 0976-0245

Jacob, JOSE and Mohana Priya, M (2026) TAX EXEMPTIONS IN INDIA: A CRITICAL REVIEW OF REFORM IMPERATIVES AND EMERGING CHALLENGES. Future of Taxation: Empowering the Next Generation of Tax Professionals, 1 (1): 1. pp. 294-303. ISSN 978-93-7525-169-9

Jayakani, S and Meenakshi, A (2026) FOUNDATION OF COMMERCE AND MANAGEMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-00-3

Jayakani, S. Harnessing digital transformation for sustainable growth in india:limited to chennai city. JOURNAL OF THE INDIAN ECONOMIC ASSOCIATION, 6.

Jayakani, S. and Banu, S. Rafiya (2025) Prediction of customer recommendations on e-commerce using machine learning algorithms. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Jayakani, S. and DIMPLE JUNEJA and TAMILSELVI. P, P and JOSE REENA, K (2025) Computing for Business Excellence: Analytical and Technological Perspectives. In: Computing for Business Excellence: Analytical and Technological Perspectives. SCIENTIFIC RESEARCH REPORTS (A Book Publisher, approved by Govt. of India), TAMILNADU, INDIA, pp. 1-138. ISBN 978-81-993402-9-9

Jayakani, S. and KEETHANA, B (2025) THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF E COMMERCE. In: Innovative Methodologies in Multidisciplinary research Studies: Challenges and Opportunities. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 132-137. ISBN 978-81-994078-9-3

Jayanthi, M. and Maheswari, G S (2018) An Empirical Relationship between Organisational Culture and Performance Management. Indian Journal of Public Health Research & Development, 9 (11). p. 121. ISSN 0976-0245

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202641001918 A (2025) Impact of Assessing the Economic Benefits of Stock Markets Development in India. 202641001918 A.

KAMILAH BANU, H and Dhanashree, G. S. (2025) ROLE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCES MANAGEMENT. INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY (ICAIBT), 1. pp. 377-383. ISSN 978-93-49332-72-0

KAMILAH BANU, H and Dhanashree, G. S. (2025) Role Of Artificial Intelligence In Human Resources Management. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 23-08-2025, Chennai.

KEERTHANA, B and Jayakani, S. (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: International Conference on Scientific Research and Revolution (ICSRR 2025), 17th August 2025, Online - Chennai.

KIRTHIGA, G and Brindha Devi, E (2026) THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING E-COMMERCE. In: International conference on Intergrated research in science engireening and management, 18-04-2026, ONLINE.

KIRTHIKA, G and Brindha Devi, E (2026) fiscal FEDERALISM TAMIL NADU EXPERIENCE WITH GST DIGITAL TAX ADMINISTRATION. fiscal FEDERALISM TAMIL NADU EXPERIENCE WITH GST DIGITAL TAX ADMINISTRATION, 1 (1): 10. pp. 368-374. ISSN 978-93-94004-35-1

Kalaiselvi, K (2026) Impact of Social Media Advertising on Consumer Decision Making. In: TRIBAL WOMEN LEADING CHANGE GRASSROOTS, INITIATIVES & SOCIAL TRANSFORMATION TOWARDS VIKSIT BHARAT 2047, 29.01.2026 and 30.01.2026, SRM University.

Kalaiselvi, K and Krishnan, A (2026) IDENTIFICATION AND QUANTIFICATION OF KEY FACTORS INFLUENCING SUCCESS OF DIGITAL MARKETING. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.

Katta, Ashok Kumar (2017) Reality of Electronic Governance with Special Reference to Punjab. Prabandhan: Indian Journal of Management, 10 (12). p. 50. ISSN 0975-2854

Kavitha, M. and Maheswari, G S (2025) RESEARCH METHODOLOGY - Charulatha Publication's. 1 ed. CHARULATHA UBLICATIONS, CHENNAI. ISBN 978-93-7130-404-7

Keerthana, B and JAYAKANI, S (2025) The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Review. In: Recent Advances in Management: E-Commerce, Hospitality, and Consumer Trends. SRR PUBLISHING RESEARCH, CHENNAI, INDIA, pp. 134-145. ISBN 978-81-987134-2-1

Kotteeswaran, M. and Vinayagam, K and KAMILAH BANU, H and Dhanashree, G. S. (2025) Modern Management Principles. IMAGINEX LNKS PUBLICATION. ISBN 978-81-988536-3-9

Krishnan, A and Akila, M R (2025) THE ROLE OF OMNICHANNEL STRATEGY IN ENHANCING CONSUMERS EXPERIENCE. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive Growth. SS PUBLISHING HOUSE, Nagapattinam(Dist), Nagapattinam. ISBN 9788199383449

Krishnan, A and Kalaiselvi, K (2026) THE EVOLUTION OF RETAIL PRACTICES THROUGH DIGITAL TRANSFORMATION IN CHENNAI. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.

Krishnan, A and Kalaiselvi, K (2025) Problems and Prospects of Women Entrepreneurs in Coimbatore District. In: Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-20-1

Krishnaveni, T and Shanthi, v (2026) Effectiveness Of Gamification On Competitive Spirit- A. Effectiveness Of Gamification On Competitive Spirit- A Review., 16 (3): 3. pp. 145-150.

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LAXMI, B and Mohana Priya, M (2025) THE GROWTH OF ENTREPRENEURIAL VENTURES FUELED BY ARTIFICIAL INTELLIGENCE. In: ROLE OF AI IN BUSINESS AND ENTREPRENEURIAL DEVELOPMENT. 01 ed. EroGanic Publications.

LAXMI, B and Mohana Priya, M (2025) Growth & sustainable development of women entrepreneurs in India. Digital transformation and its impact on trade, commerce and industry, 1 (1): 1. pp. 342-345. ISSN 978-81-983240-6-1

LAXMI, B and Mohana Priya, M (2026) A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands. A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands.

LAXMI, B and Mohana Priya, M (2026) A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands. Advanced International Journal for Research (AIJFR), 7 (1). pp. 1-7. ISSN 3048-7641

LAXMI, B and Mohana Priya, M (2025) WOMEN'S CONTRIBUTION TO FINANCIAL EMPOWERMENT. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48 (2)). pp. 40-43. ISSN 2250-1940

LAXMI, B and Mohana Priya, M (2025) WOMEN'S CONTRIBUTION TO FINANCIAL EMPOWERMENT. WOMEN'S CONTRIBUTION TO FINANCIAL EMPOWERMENT.

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MALLIKA, S and MYTHILI, G (2026) Determinants of Employee Engagement among Teaching Faculty in Higher Education Institutions: Evidence from Chennai City. Determinants of Employee Engagement among Teaching Faculty in Higher Education Institutions: Evidence from Chennai City, 36 (1). pp. 4903-4905. ISSN 1053-7899

MALLIKA, S and MYTHILI, G (2026) Investigating And Validating The Relationship Between Leadership Style And Employee Engagement Among Teaching Professionals In Higher Education. Investigating And Validating The Relationship Between Leadership Style And Employee Engagement Among Teaching Professionals In Higher Education, 16 (3S). pp. 268-271. ISSN 10.25258

MALLIKA, S and MYTHILI, G (2026) A STUDY ON EMPLOYEE ENGAGEMENT IN THE EDUCATIONAL SECTOR. A STUDY ON EMPLOYEE ENGAGEMENT IN THE EDUCATIONAL SECTOR. pp. 127-133. ISSN 978-819992069-9

MANIKANDAN, V and SUNANTHA, P A STUDY ON CONSUMER PERCEPTION TOWARDS DIET FOOD PRACTICES WITH REFERENCE TO CHENNAI CITY. In: Indian Economic Association 108th Conference.

MANISH JOSHI and JAYAKANI, S and ARTHIVAISH and FARHEEN AHMAD and ANKUR BUDHIRAJA (2026) AI BASED CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS AND BUSINESS PERFORMANCE. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5419-5423. ISSN 1053-7899

MATHIVADHANI., D and Maheswari, G S DRIVING INDIA’S ECONOMY 4.0 THROUGH SMART URBAN INFRASTRUCTURE. 1 ed. SS PUBLISHING HOUSE, CHENNAI. ISBN 978-81-985158-70-4

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Maheswari, G S and Mohammed Saif, N (2026) IMPACT OF RESONANCE ON INFLUENCER MARKETING. IMPACT OF RESONANCE ON INFLUENCER MARKETING, 36 (1): 1. pp. 2459-2460. ISSN 1053-7899

Maheswari, G S and Mohammed Saif, N (2026) INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING. INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING, 36 (1): 1. pp. 2457-2458. ISSN 1053-7899

Maheswari, G S and THASNEEM, I (2026) IMPACT OF CONTENT OPTIMIZATION ON CONSUMER RESPONSE. IMPACT OF CONTENT OPTIMIZATION ON CONSUMER RESPONSE, 36 (1): 1. pp. 2317-2319. ISSN 1053-7899

Maheswari, G S and THASNEEM, I (2026) INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING. INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING, 36 (1): 1. pp. 2400-2401. ISSN 1053-7899

Maheswari, G S and VANDANA, M (2025) TRADITIONAL Vs MODERN LEADERSHIP. TRADITIONAL Vs MODERN LEADERSHIP, 12 (1): 1. pp. 197-207. ISSN 2349-5162

Maheswari, G S and Varisha Begum, V and Kavitha, M. (2025) Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training. Role of Green Human Resource Management (GHRM) in Building an Eco-Conscious Training, 6 (1): 1. pp. 20-24. ISSN 2582-7138

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Manivannan, N. and Mythili, G. (2019) A Study on New Frontier of integrative Medicine on Social Media with Special Reference to chennai city. Indian Journal of Public Health Research & Development, 10 (9). p. 769. ISSN 0976-0245

Meena, P and Sujatha, T (2026) Enhancing Customer Experience in Ride-Hailing Platforms Through Ai-Driven Digital Marketing Strategies. 1 ed. 1, 1 (1). SANKARA COLLEGE OF SCIENCE AND COMMERCE, 2026. ISBN 978-93-5602-111-2

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Mohana Priya, M and Jacob, Jose (2025) Digital Economy and Taxation. In: The Digital Transformation of the Indian Economy: Platforms, Policy, and Production. 01 ed. CRCS Publications.

Mohana Priya, M and LAXMI, B (2025) Emergence and Expansion of Consumer Rights in India. In: The Digital Transformation of the Indian Economy: Platforms, Policy, and Production. 01 ed. CRCS Publications.

Mohana Priya, M and LAXMI, B (2025) Emerging Developments in Digital Marketing and Their Effects on Consumer Buying Behaviour. International Conference on Global summit on Human resource management, Entrepreneurship and Artificial Intelligence in the Digital, 1 (1): 1. pp. 1198-1202. ISSN 978-81-989755-5-3

Mohana Priya, M and Lakshmi, B (2026) Advanced International Journal for Research (AIJFR). A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands, 7 (1): 1. 1 -5. ISSN 3048-7641

Mohana Priya, M and SHIJIN, P (2025) A Study on Performance Analysis of Stock Market Trends in India. In: The Digital Transformation of the Indian Economy: Platforms, Policy, and Production. 01 ed. CRCS Publications.

Mohana Priya, M and Vanitha, P (2025) ARTIFICIAL INTELLIGENCE AND THE CONTEMPORARY ECONOMY: A SOCIO- ECONOMIC STUDY OF DEVELOPMENT, JOBS, AND INEQUALITY. In: UNSPECIFIED1.

Mohana Priya, M and Vanitha, P (2025) ARTIFICIAL INTELLIGENCE AND THE CONTEMPORARY ECONOMY: A SOCIO-ECONOMIC STUDY OF DEVELOPMENT, JOBS, AND INEQUALITY. Artificial Intelligence and Its Socio-Economic Implications on Employment in Emerging Economies, 1 (1): 1. pp. 141-145. ISSN 978-81-991002-9-9

Mohana Priya, M and Vanitha, P (2025) BEHAVIOURAL FINANCE AND INDIA'S JOURNEY TOWARD VIKSIT BHARAT 2047 : STRATEGIC PERSPECTIVES FOR NATIONAL DEVELOPMENT. In: UNSPECIFIED1.

Mohana Priya, M and Vanitha, P (2025) DETAILED INSIGHTS INTO EMERGING CYBER THREATS AND CURRENT SECURITY DYNAMICS. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48 (2)). pp. 48-53. ISSN 2250-1940

Mohana Priya, M and Vanitha, P (2025) DIGITAL TRANSFORMATION: DRIVING THE ROAD TO SUSTAINABILITY. Journal of Inventive and Scientific Research Studies (JISRS), 3 (3). pp. 398-404. ISSN 2584-0630

Mohana Priya, M and Vanitha, P (2025) Digital transformation and disruption in supply chain management. “Digital transformation and its impact on trade, commerce and industry”, 1 (1): 1. pp. 335-338. ISSN 978-81-983240-6-1

Mohana Priya, M and Vanitha, P (2025) Digital transformationanddisruption in supplychainmanagement. In: UNSPECIFIED1.

Mohana Priya, M and Vanitha, P (2026) Entrepreneurship and Small Business Management. In: Entrepreneurship and Small Business Management. Leilani Katie Publication and PRESS, Madurai, pp. 1-169. ISBN 978-93-6348-500-6

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Monika, J and Swathi Pradeeba, P. (2025) EVALUATING THE IMPACT OF AUGMENTED REALITY ON ONLINE SHOPPING EXPERIENCE: A STUDY IN CHENNAI CITY. In: 16TH ICCCNT IEEE CONFERENCE, JULY 6 - 11, 2025, IIT INDORE MADHYA PRADESH INDIA.

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Murugesan, D and Kumaresan, R (2025) Streamlining Business Operations Through a Time Study Driven Approach to Product Lifecycle Management Process Optimization. In: DIGITAL ENTREPRENEURS' GUIDE TO ENGLISH: COMMUNICATING IN THE ONLINE MARKETPLACE. 14 . Kripa-Drishti Publications, Maharashtra, India., pp. 100-106. ISBN 978-93-47336-20-1

Murugesan, D and Nithya, R (2025) Enhancing Customer Experiences Through Technological Innovations in Retail. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. 13 . Kripa-Drishti Publications, Pune, Maharashtra, India, pp. 90-95. ISBN 978-93-47336-48-5

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Neethu, T and KAMILAH BANU, H (2026) Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala. Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala, 7 (2). pp. 1345-1354. ISSN 2582-7421

Nincy, Sebastian and Kalaiselvi, K (2025) THE IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR AND BUSINESS GROWTH. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive. SS HILL RESEARCH PUBLISHING CORPORATION, Chennai. ISBN 9788199383449

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Nivetha, G and Krishnan, A (2025) IMPACT OF HEALTH CONSCIOUSNESS ON THE CONSUMER PREFERENCE AND SATISFACTION ON ORGANIC FOOD PRODUCTS IN CHENNAI. TPM, 32 (S9). pp. 932-938. ISSN 1972-6325

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Ramaiyan, C and Vanitha, P (2026) Influence Of Job Satisfaction On Teaching Performance: A Study Among Female Senior Secondary School Teachers In Chennai City. JOURNAL OF APPLIED BIOANALYSIS, 11 (7s). pp. 196-200. ISSN 2405-710X

Ramaiyan, C and Vanitha, P (2026) OCCUPATIONAL STRESS, WORK-LIFE BALANCE AND MULTIDIMENSIONAL WELL-BEING AMONG FEMALE SCHOOL TEACHERS IN CBSE-AFFILIATED INSTITUTIONS: AN EMPIRICAL STUDY FROM CHENNAI CITY. OCCUPATIONAL STRESS, WORK-LIFE BALANCE AND MULTIDIMENSIONAL WELL-BEING AMONG FEMALE SCHOOL TEACHERS IN CBSE-AFFILIATED INSTITUTIONS: AN EMPIRICAL STUDY FROM CHENNAI CITY, 36. pp. 5424-5430. ISSN 1053-7899

Ramaiyan, C and Vanitha, P (2025) A STUDY ON AI FOR A BETTER PLANET: EASY WAYS TO BUILD A SUSTAINABLE BUSINESS. In: UNSPECIFIED1.

Ramaiyan, C and Vanitha, P (2026) A STUDY ON HOW AI CAN REDUCE TEACHERS’ DAILY WORK STRESS. In: UNSPECIFIED1.

Ramaiyan, C and Vanitha, P (2025) A study on how digital tools help small businesses achieve faster. In: UNSPECIFIED1.

Ramesh, A and JAYAKANI, S (2026) Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends. In: Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends.

Ramiyan, C and Vanitha, P (2025) SUSTAINABLE LEARNING THROUGH INNOVATIVE TEACHING: AN OVERVIEW OF METHODS IN SECONDARY EDUCATION. Journal of Inventive and Scientific Research Studies (JISRS), 3 (2). pp. 58-64. ISSN 2534-0630

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Renuka Devi, E and Vanitha, P (2025) IMPACT OF ONLINE CUSTOMER REVIEWS ON CONSUMERS’ PURCHASE DECISIONS IN E-COMMERCE. Journal of Rare Cardiovascular Diseases. pp. 276-279. ISSN 2299-3711

Renuka Devi, E and Vanitha, P (2025) NEW DEVELOPMENTS IN DIGITAL MARKETING AND THEIR IMPACT ON CONSUMER BEHAVIOUR. Journal of Inventive and Scientific Research Studies (JISRS), 2. pp. 65-69. ISSN 2584-0630

Renuka Devi, E and Vanitha, P (2026) PEER REVIEW DYNAMICS AND THEIR EFFECT ON CONSUMER DECISION-MAKING ACROSS E-COMMERCE PLATFORMS: AN EMPIRICAL INVESTIGATION IN CHENNAI METROPOLITAN AREA. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36. pp. 5435-5440. ISSN 1053-7899

Renuka Devi, E and Vanitha, P (2026) STUDY ON AI'S ROLE IN DETECTING FAKE REVIEWS FOR SAFER ONLINE SHOPPING. In: UNSPECIFIED1.

Renuka Devi, E and Vanitha, P (2025) A STUDY ON CONSUMER TRUST: AMAZON VS. GOOGLE REVIEWS – WHICH PLATFORM DO PEOPLE RELY ON MORE AND WHY? RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48(2)). pp. 75-80. ISSN 2250-1940 (P), 2349-1647(O)

Renuka Devi, E and Vanitha, P (2025) A STUDY ON TURNING REVIEWS INTO REVENUE: UTILIZING AI-DRIVEN CONSUMER INSIGHTS FOR SUSTAINABLE BUSINESS SUCCESS. In: UNSPECIFIED1.

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SATHYA, V and KAMILAH BANU, H (2026) WORK LIFE BALANCE CHALLENGES AND STRATEGIES. In: "GREEN CAPITALISM REIMAGINED: EVOLVING ECOSYSTEMS OF COMMERCE AND SUSTAINABILITY", 6 & 7 Jan 2026, CHENNAI.

SATHYA, V and KAMILAH BANU, H (2026) Work–Family Dynamics And Professional Satisfaction Among Women Advocates: Evidence From Chennai City. Work–Family Dynamics And Professional Satisfaction Among Women Advocates: Evidence From Chennai City, 16 (44). pp. 903-908. ISSN 903-908

SELVAKUMAR, K and JAYAKANI, S (2025) Effective Leadership Development and Team Management: Strategies for Success. In: ICSRR 2025, conducted online on August 17, 2025, organized by Scientific Research Reports, Chennai, India, 17-08-2025, Scientific Research Reports, Chennai, India..

SELVAKUMAR, K and JAYAKANI, S (2025) Effective Leadership Development and Team Management: Strategies for Success. In: UNSPECIFIED1 UNSPECIFIED1, pp. 147-153. ISBN 978-81-987134-2-1

SELVAKUMAR, K and Jayakani, S. (2025) A Study on the Impact of Leadership Role in the Indian Economy. International Journal OF SCIENCE AND RESEARCH (IJSR), 14 (12). pp. 2061-2062. ISSN 2319-7064

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SHANTHI, V and NADHEYA, R (2025) WASTE MANAGEMENT AND RECYCLING IN URBAN INDIA: PROGRESS TOWARD A GREEN ECONOMY. In: WASTE MANAGEMENT AND RECYCLING IN URBAN INDIA: PROGRESS TOWARD A GREEN ECONOMY. 5 ed. CHAPTER 4 (5). GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0” Book Chapter, pp. 55-62. ISBN ISBN No: 978-81-985158-70-4

SHASHILA, S and Prasanna Venkatakrishnan, S R (2025) Work-life balance of service based company employees in Chennai. AIP CONFEENCE PROCEEDINGS, 1 (030029): 1063. 030029-1-030029-2. ISSN 978-0-7354-5202-2

SHIJIN, P and MOHANA PRIYA, M (2026) Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District. Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District.

SHIJIN, P and Mohana Priya, M (2025) EXPLORING THE MOTIVATION BEHIND FARM TOURISM IN KERALA: A PUSH AND PULL FACTOR APPROACH. RESEARCH EXPLORER-International Journal on Economic and Business Management, 3.655 (48 (2)). pp. 81-85. ISSN 2250-1940

SHIJIN, P and Mohana Priya, M (2025) INCORPORATING INDIGENOUS KNOWLEDGE INTO AGRO-RURAL TOURISM: BOOSTING CUSTOMER ENGAGEMENT THROUGH TRADITIONAL PRACTICES. In: FINTECH REVOLUTION RESHAPING FINANCIAL SYSTEMS. 01 ed. EroGanic Publications.

SHIJIN, P and Mohana Priya, M (2026) PROMOTING ECONOMIC EXPANSION IN INDIA: THE ROLE OF TAX REDUCTION. PROMOTING ECONOMIC EXPANSION IN INDIA: THE ROLE OF TAX REDUCTION, 1 (1). pp. 286-293. ISSN 978-93-7525-169-9

SHIJIN, P and Mohana Priya, M (2025) ROLE OF ARTIFICIAL INTELLIGENCE IN TOURISM SECTOR FOR IMPROVED CUSTOMER EXPERIENCE. “AI: THE CATALYST IN NURTURING SUSTAINABLE BUSINESS EXCELLENCE AND INNOVATION”, 1 (1): 1. pp. 30-35. ISSN 978-93-92191-78-7

SHIJIN, P and Mohana Priya, M Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District. Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District, 1 (1): 1. pp. 189-190. ISSN 978-81-994496-4-0

SUDHA, M and KAMILAH BANU, H (2025) THE INFLUENCE OF SHORT-FORM VIDEO CONTENT ON CONSUMER ENGAGEMENT. In: INNOVATION THROUGH INTEGRATION : ADVANCES IN MULTIDISCIPLINARY RESEARCH. INFINITY PUBLICATIONS PVT LTD. ISBN 978-93-89476-76-7

SUDHA, M and KAMILAH BANU, H (2025) LEVERAGINGAI FOR DYNAMIC PRICING STRATEGIES: A THEORETICAL FRAMEWORK FOR COMPETITIVE ADVANTAGE. In: INTERNATIONAL CONFERENCE ON APPLICATION OF AI IN BUSINESS AND TECHNOLOGY, 22 AUGUST 2025, CHENNAI.

SUJATHA, T (2026) Digital Marketing and Advertising. Dr.BGR Publications, 1 (1): 2. pp. 15-24. ISSN 2455-3921

SUJATHA, T (2026) Effectiveness of Digital Marketing Strategies in Promoting Coir Products in Kerala: A Theoretical Study. Dr.BGR PUBLICATIONS, 1 (1): 3. pp. 25-34. ISSN 2455-3921

SUJATHA, T (2026) Marketing Strategies and Customer Satisfaction in Ride Hailing Platforms: A Case Study of Chennai. Dr.BGR Publications, 1 (1): 10. pp. 96-106. ISSN 2455-3921

Saranyadevi, C and Krishnan, A (2025) A STUDY ON EFFECTIVENESS OF ONLINE SERVICES WITH SPECIAL REFERENCE TO CHENNAI. In: INTERNATIONAL CONFERENCE PROCCEDING ON EMERGING TRENDS IN MULTIDISCIPLINARY RESEARCH AND TECHNOLOGY, 16, August, 2025, Kanayakumari.

Shashila, S. (2025) Bridging Inequality: The Role of Employment in Advancing Social Inclusion and Human Development. THE INDIAN ECONOMIC ASSOCIATION, 5-C: 191. pp. 1626-1629.

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques for Eco-Friendly products to Increase Customer Acquisition. Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 9: 7. pp. 60-69. ISSN 978-81-69360-83-8

Shashila, S. and Swathi Pradeeba, P. and Indhuja, K P and DIVYA, S (2025) CUSTOMER RELATIONSHIP MANAGEMENT. MAXELO INTERNATIONAL PUBLICATION, CHENNAI. ISBN 978-81-995422-6-6

Sindhu Krishnan, K and Vennilaa Shree, S (2026) Temple Economy: Unveiling the Major Contribution to Tamil Nadu’s Economy. International Journal of Arts, Science and Humanities.

Sirajudheen, M and Vanitha, P (2025) A COMPARATIVE STUDY OF AMAZON AND FLIPKART WITH REFERENCE TO COIMBATORE CITY. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48(2)). pp. 86-89. ISSN 2250-1940 (P), 2349-1647(O)

Sirajudheen, M and Vanitha, P (2025) INTEGRATING SUSTAINABILITY INTO THE MARKETPLACE: A DETAILED STUDY OF GREEN MARKETING. Journal of Inventive and Scientific Research Studies (JISRS), 3 (2). pp. 70-75. ISSN 2584-0630

Sirajudheen, M and Vanitha, P (2026) A STUDY ON HOW AI HELPS IN FOOD TOURISM TO FIND THE BEST PLACES TO EAT. In: UNSPECIFIED1.

Sirajudheen, M and Vanitha, P (2025) VIKSIT BHARAT 2047 : A VISION FOR INDIA’S SUSTAINABLE DEVELOPMENT. In: UNSPECIFIED1.

Sirajudheen, M and Vanitha, P (2025) A study on the impacts of culinary tourism in India. In: UNSPECIFIED1.

Sivasakthivel and JANI, D B and JAYAKANI, S (2025) INNOVATIVE METHODOLOGIES IN MULTIDISCIPLINARY RESEARCH STUDIES: CHALLENGES AND OPPORTUNITIES. In: Innovative Methodologies in Multidisciplinary Research Studies: Challenges and Opportunities. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-167. ISBN 978-81-994078-9-3

Smruti Rekha, Patro and SHANTHI, V (2025) An Empirical Relationship Between Referral Programs and Customer Engagement of Store Brands. An Empirical Relationship Between Referral Programs and Customer Engagement of Store Brands, 14 (8). pp. 207-210. ISSN 2226-0439

Sri Devi, A. and Nelson, S (2026) Brand Identity Creation in Pharmaceutical Marketing: Challenges, Opportunities, and Strategic Implications. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 217-237. ISSN 2249-7455 Page No:

Sri Devi, A. and Sreevidhya, S (2026) Examining the Impact of AI on Marketing Effectiveness and Performance Management in Software Firms. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 204-216. ISSN 2249-7455

Sri Devi, A. and Vetrivel, M. (2023) Impact of labour welfare measures on employee satisfaction in leather goods manufacturing industry with special reference to Vellore district. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Subramanian, S. and Kavitha, M. (2017) Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City. Factors influencing employee’s job satisfaction - An empirical study among employees of IT sectors in Chennai City.

Suganya, R.V and 1SANJAY, V S (2025) Artificial Intelligence and Financial Inclusion: Empirical Evidence from Digital Lending Platforms. Seshadripuram Journal Of Social Science (SJSS), 6 (3.1): 3.1. pp. 26-39. ISSN 2581-6748

Suganya, R.V and Asan Bawa, S (2023) AN EMPIRICAL ANALYSIS OF THE IMPACT OF E-MARKETING ON CONSUMER PURCHASING BEHAVIOUR OF FMCG PRODUCTS. Eur. Chem. Bull, 12 (5). pp. 3330-3342. ISSN 2063-5346

Suganya, R.V and Asan Bawa, S (2023) IMPACT OF E-MARKETING ON CONSUMER BEHAVIOUR WITH RESPECT TO FMCG - A STUDY WITH REFERENCE TO CHENNAI CITY. Eur. Chem. Bull, 12 (5). pp. 3319-3329. ISSN 2063-5346

Suganya, R.V and Chandran, M (2013) INVESTOR’S PERCEPTION OF MUTUAL FUND INVESTMENTS WITH SPECIAL REFERENCE TO HDFC MUTUAL FUND-CHENNAI. International Journal of Management, IT and Engineering, 3 (9). pp. 391-406. ISSN 2249-0558

Suganya, R.V and Rajeswari, K (2025) Gender Differences in Perceptions and Consumer Behavior towards Green Products: A Statistical Analysis of Green Marketing Influence. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 1977-1983. ISSN 1053-7899

Suganya, R.V and Rajeswari., K (2025) The Role and Impact of Green Marketing on Consumer Behavior in Chennai: Trends, Challenges, and Opportunities. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 1993-2000. ISSN 1053-7899

Suganya, R.V and Sanjay, V S (2025) Blockchain-Enabled Traceability And Supplier Finance: Driving Financial Inclusion In Digital Supply Chain. Seshadripuram Journal Of Social Science (SJSS), 6 (3.1). pp. 202-222. ISSN 2581-6748

Suganya, R.V and Sanjay, V S (2025) Fintech and the Digital Transformation of Financial Services: Implications For Market Dynamics and Public Policy. Seshadripuram Journal Of Social Science (SJSS), 6 (3.1). pp. 155-170. ISSN 2581-6748

Suganya, R.V and Vetrivel, M. (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. BWDA Arts and Science College, Kolliyangunam. pp. 50-69. ISSN 978-81-999204-2-2

Sujatha, T and Thaiyalnayaki, M. (2025) Social Implications and economic growth of self-help groups in chengalpattu dictrict Tamilnadu state. In: The Indian Economic Journal.

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Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. kdpublications.in, CHENNAI, pp. 164-174. ISBN 978-93-47336-48-5

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Vanitha, P and Mohana Priya, M (2025) EXPLORING THE RELATIONSHIP BETWEEN ARTIFICIAL INTELLIGENCE AND ENTREPRENEURSHIP. ROLE OF AI IN BUSINESS AND ENTREPRENEURIAL DEVELOPMENT. pp. 36-39. ISSN 978-81-19824-04-5

Vanitha, P and Mohana Priya, M (2026) Experience with Digitization in India. International Conference on “Transforming Business and Commerce in the Era of Digitalization and Sustainability (IC-TBCDS 2026). ISSN 2455-3921

Vanitha, P and Mohana Priya, M (2025) Financial Accounting. In: Financial Accounting. Leilani Katie Publication and PRESS, Madurai, pp. 1-183. ISBN 978-93-6348-264-7

Vanitha, P and Mohana Priya, M (2026) Framework of Policies and the Future of Tax Governance: Challenges and Reform Measures. In: International Journal of Business and Economics Research (IJBER). Dr.BGR Publications.

Vanitha, P and Mohana Priya, M (2025) Future of Sustainable Business: Trends, Challenges and Opportunities. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications, Virudunagar, pp. 1-193. ISBN 978-93-343-3315-2

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Vanitha, P and Mohana Priya, M (2025) IMPACT OF ARTIFICIAL INTELLIGENCE ON SOCIETY. Artificial Intelligence and Its Socio-Economic Implications on Employment in Emerging Economies, 1 (1). pp. 135-140. ISSN 978-81-991002-9-9

Vanitha, P and Mohana Priya, M (2026) The Impact of Education on Promoting Women’s Entrepreneurship. In: International Journal of Business and Economics Research (IJBER). Dr.BGR Publications.

Vanitha, P and Mohana Priya, M (2025) Role and Challenges of MSMES In the Indian Economy. In: Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. 01 ed. kdpublications.

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