A Study On Customer Satisfaction On Services Offered By Private Sector Banks In Kancheepuram District

In the business world, customer pleasure is neither foreign nor novel. All facets of the Indian economy have adopted it, but
the service sector places a premium on it, and the banking sector especially values it. Unorganized and Unstructured:
Although customer satisfaction has been practiced for a long time, it has never been organized or structured. It did not
adhere to any particular pattern. The researcher has succeeded in achieving the following goals, including examining the
scope of banking services provided by private sector banks and assessing client satisfaction with those services. In this
instance, various consumers would have varying degrees of happiness and perception from the same goods and services,
and if any unfavorable perceptions arise, they might pose a danger to the business. In service, client pleasure is very crucial.
Consumers differ from one another in terms of their requirements, expectations, and behavioral habits. Customer
satisfaction is the lifeblood of every institution. Thus, the goal of this study is to evaluate how satisfied clients are with the
services provided by private banks in the Kancheepuram District. This research article found that the null hypothesis is
rejected that means there is a significant effect between level of customer satisfaction on services offered by private sector
banks.
Keywords: Customer satisfaction, banking services, private sector banks etc.