Items where Subject is "Finance"

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Anbarasi, Jayavel and Muthu Meenakshi, S (2026) One Nation, One Tax: GST Reforms and Entrepreneurial Growth in India. In: ICSSR–SRC, Hyderabad sponsored Two-Day National Conference. (Submitted)

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Banu, S. Rafiya and Jayakani, S. (2025) Analysis of health and hygiene and its impact on finance of villagers in Chengalpattu district. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Bharathi, M.P and Kalpana, G. (2026) DETERMINANTS OF PERCEIVED SERVICE QUALITY IN ONLINE MARKETPLACES: A CONSUMER-CENTRIC STUDY. In: International Conference on Scientific Research and Revolution ICSRR 2026,, March 21-22, 2026, CHENNAI.

Bhuvaneswari, L and Vijayashree, P (2024) Influence Of Stress And Coping Strategies Of Women Employees Working In Selected Banks In Chennai City. Nanotechnology Perceptions.

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Devayani, K. S and Kalpana, G and Jagadeesan, P (2025) The Impact of Sentiment and Cognitive Load on Investment Decisions: A Conceptual Framework. Journal of Neonatal Surgery, 14 (9S). pp. 284-288. ISSN 2226-0439

Dhanashree, G. S. and Vetrivel, M (2022) A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN TIRUNELVELI CITY. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

Dr, V.Jayanthi and Subbulakshmi, S and Devi Kamatchi, T (2019) Employee’s’ Perception on E-Banking Services in Banks in Chennai. International Journal of Recent Technology and Engineering, 8 (2S8). pp. 1507-1509. ISSN 2277-3878

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JAYAKANI, S and Shravya Geethika, S and Chethan Kumar, M (2026) Predictive HR Analytics for Workforce Optimization in FinTech Firms. Scriptora International Journal of Research and Innovation, 2 (5). pp. 59-68. ISSN 3 1 0 7 - 9 3 3 4

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KALAPNA, G and biruntha, d (2025) A Study On Customer Satisfaction On Services Offered By Private Sector Banks In Kancheepuram District. A Study On Customer Satisfaction On Services Offered By Private Sector Banks In Kancheepuram District, 11 (24): 24. pp. 5606-5612. ISSN ISSN: 2229-7359

Kalaiselvi, K (2025) A STUDY ON STRATEGIC PORTFOLIO POSITIONING AND EQUITY ENHANCEMENT. In: INDUSTRIAL SECTOR AND MANUFACTURING GROWTH, 27.12.2025, 28.12.2025, 29.12.2025, Vels Institute of Science Technology and Advanced Studies.

Kalpana, N and Meenakshi, A (2026) Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. ISSN 2455-3921

Keerthana, J and Jagadeesan, P and Kalpana, G. (2026) Influence of Social Media on Women Buying Behaviour towards the Cosmetic Products With Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management Dr. DIANA. SRR, pp. 81-90. ISBN 978-81-999206-8-2

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Lakshmi, K and Meenakshi, A (2026) Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. ISSN 2455-3921

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Malisetty, Sainath and Archana, R.V (2018) Next Generation e-Banking through Mobile Messengers. Indian Journal of Public Health Research & Development, 9 (2). p. 31. ISSN 0976-0245

Menaka, P and Gayathri, M and Kalpana, G. and Hariharan, G.V (2026) MARKETING MANAHEMENT. IGNITE PUBLICATION, CHENNAI. ISBN 9798255164134

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Niyamol, Joykutty and Muthu Meenakshi, S (2026) Analysing the Impact on AI-Based Technologies on GST Regulations and Fraud Detection. In: ICSSR–SRC, Hyderabad sponsored Two-Day National Conference. (Submitted)

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PRADHIBHA, S and Kalpana, G. (2026) AI-DRIVEN AUTONOMOUS ROBOTIC INSPECTION AND PREDICTIVE MAINTENANCE FRAMEWORK FOR ENHANCING PASSENGER EXPERIENCE AND COMMERCIAL SUSTAINABILITY IN INDIAN RAILWAYS. In: International Conference on Scientific Research and Revolution ICSRR 2026, March 21-22, 2026, March 21-22, 2026, CHENNAI.

Porselvi R, R and Meenakshi, A (2025) Relationship between ESG Scores, Risk, and Return- An Analysis. Relationship between ESG Scores, Risk, and Return- An Analysis. pp. 630-637. ISSN 0019-4662

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Ramya, P. and Dhanashree, G. S. (2025) Data analytics of green marketing strategies in the financial performance of selected automobile industries of Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

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S., Shashila (2024) Impact of Crypto-currency on Investors and the Indian Economy- an Empirical Study. Journal of Inventive and Scientific Research Studies (JISRS), 1 (2). ISSN 2584-0630

SARASWATHY, C (2025) AN IMPACT OF AI CHATBOTS ON CUSTOMERS SATISFACTION IN HDFC BANK IN CHENNAI CITY. Journal of Local Self - Governement, 23 (10). pp. 671-676. ISSN 15815374

SARASWATHY, C (2025) AN IMPACT OF ARTIFICAL INTELLIGENCE CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO HDFC BANK IN CHENNAI CITY. In: THE INDIAN ECONOMIC ASSOCIATION CONFERENCE, DEC 26 - 28 , 2025, VISTAS.

SUJATHA, T (2026) ARTIFICIAL INTELLIGENCE IN FINANCE AND ACCOUNTING. UNSPECIFIED1.

SUJATHA, T Corporate Social Responsibility Practices of Financial Service Firms in Ernakulam District, Kerala. In: Multidisciplinary Research Performance and Global Academic Excellence. 1 ed. 1, 1 (1). Multi spectrum Publications, kanyakumari, pp. 99-102. ISBN 978-81-996376-1-0

Sajith, S and Elumalai, D (2025) Lectures Safety And Job Satisfaction: The Role Of Work Environment In Private College And Government College. Lectures Safety And Job Satisfaction: The Role Of Work Environment In Private College And Government College, 11 (7S). pp. 168-173. ISSN 2405-710X

Shalini, C and Malasriganga, C (2025) Mobilizing capital for a greener tomorrow : finance climate action and land restoration projects in India. In: Indian Economic Progress towards achieving the SDGs.

Suganya, R.V and Sanjay, V S (2025) BEYOND AUSTERITY Vs.STIMULUS: EVALUATING THE EFFICACY OF AUTOMATIC FISCAL STABILIZERS FOR LONG TERM DEFICIT MANAGEMENT. THE INDIAN ECONOMIC ASSOCIATION, 1B. pp. 781-791.

Suganya, R.V and Sanjay, V S (2025) ROLE OF FINANCIAL INSTITUTIONS IN FINANCIAL INCLUSION. THE INDIAN ECONOMIC ASSOCIATION, SPECIAL ISSUE, CONFERENCE 2025, 1 B.

Suganya, R.V and Vetrivel, M. (2025) An Empirical Investigation in the Aftermath of Demonetization: Whether E-Wallets Are Really a Catalyst Towards Expedition of Cashless Economy. Emperor Journal of Economics and Social Science Research, VII (VII). pp. 321-331.

Swathi Pradeeba, P. and Elumalai, D and Jean, Karenzo and Theerthamalai, S. (2025) Patients’ Healthcare Seeking Behavior in Public Primary and Secondary Healthcare Facilities. International Journal of Multidiciplinary Research, 3 (11): 11568. ISSN 2583-973X

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Vinupriya, N and Andal, V. (2025) Assessing financial Service Utilization and Economic Challenges Among Working Professionals in Chennai. In: AIP Conference. (In Press)

Vinupriya, N. and Andal, V. (2026) Financial Literacy and its Impact on Savings and Borrowing Decisions Among Working Professionals in South Chennai Suburban Area: Reconfigurable Systems, Smart Energy, and AI for Industry 5.0. Advanced Pathways in Electrical, Communication, and Automation: Reconfigurable Systems, Smart Energy, and AI for Industry 5.0. pp. 473-478.