CUSTOMER RETENTION STRATEGIES FOR ECO-FRIENDLY AND AGRO BASED PRODUCTS IN E-COMMERCE IN REFERENCE TO BENGALURU

In the growing eco-conscious metropolitan city Bangalore, agro-based e-commerce platforms are increasingly focusing on retaining customers and satisfy their needs. Green consumer behavior and environmental sustainability. The rapid growth of e-commerce has transformed the retail landscape, creating opportunities for marketing and customer retention of sustainable products. In a city known for its technological innovation and diverse consumer base, these e-commerce platforms are highly taking eco-friendly practices to line up with continuous development goals and making sure long-term customer retention remains a key challenge due to factors such as competition, consumer awareness of sustainability, and service quality expectations. This study investigates customer retention strategies mainly designed for agro-based e-commerce with a centre on eco-friendly practices. The research analyses the role of green marketing, trust-building mechanisms, digital engagement, pricing strategies, and sustainability-driven value creation in upgrading customer loyalty. By combining understandings from business management, environmental sustainability, and digital commerce, the study focuses to offer a non-discriminatory framework that supports both consumer retention and sustainable growth in the eco-friendly and agro-based e-commerce sector. Findings are anticipated to contribute to academic literature, provide various strategies for business, and gives the importance of sustainable practices in shaping consumer retention behaviour in emerging markets like Bengaluru.