Items where Subject is "Entrepreneurship"

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ANDAL, v Entrepreneurship and Sustainable Business Development. SRR publicizing research.

Aishwarya, L. and Jagadeesan, P. (2025) The role of LGBTQ-friendly marketing in consumer purchase decision. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Anas, K and Meenakshi, A (2025) From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens. From Tradition To Transition: Reviewing Kerala’s Public Transport Through A Sustainability Lens, 11 (23). pp. 8039-8052. ISSN 2229-7359

Andal, V and Thaiyalnayaki, M. (2024) A Study on Factors Influencing Income Generation of Women Entrepreneurs through Shgs in Kanchipuram District. The Indian Economic Journal, 4 (2). ISSN 0019-4662

Andal, V. and Mythili, G. (2019) A Study of Factors affecting Online Shopping in Chennai. Indian Journal of Public Health Research & Development, 10 (4). p. 24. ISSN 0976-0245

Aprana, M and Kalaiselvi, K (2025) Beyond the Farm Tour: How Agritourism is Educating Visitors About Sustainable Farming. In: Digital Entrepreneurs' Guide to English: Communicating in the Online Marketplace. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-20-1

Archana, K and Vennilaa Shree, S (2025) A Study on Digital Marketing Strategies on Customer Attraction and Retention in Fashion Retail Outlets in Chennai City With Special Reference to Women Customers. In: Indian Economic Association 108th Conference.

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CHITRA, V and REJI, C K (2025) The Role of Government Policies in Promoting Sustainable Entrepreneurship Development. In: 2025 2nd International Conference on Computing and Data Science (ICCDS).

Charulakshmi, T. and Thaiyalnayaki, M. (2019) A Study on Problems Faced b y The w omen Entrepreneur i n Kancheepuran District. International Journal of Recent Technology and Engineering (IJRTE), 7 (6SS). ISSN 2277-3878

ChelamCherla Lavanya and Vennilaa Shree, S (2025) Studying the Effects of Trade Conflicts on Small Business owned by Gen X. In: Indian Economic Association 108th Conference.

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Deivayanai, S and Chandran, M (2025) Perceptual Difference in Brand Conformity and Brand Loyalty of Consumers – A Study with Reference to Telecommunication Services in Chennai for Sustainable Development. International Journal of Environmental Sciences, 11 (2s). pp. 25-35. ISSN 2229-7359

Devika, N and Vetrivel, M (2026) FINANCIAL VIABILITY AND MARKET INTEGRATION OF VEGETABLE (CURRY) BANANA CULTIVATION: AN EMPIRICAL STUDY FORM TAMILNADU. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

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Elumalai, D (2023) Revolutionizing healthcare: the role of artificial intelligence in clinical practice. National Library of Medicine, 25 (1): 11608. pp. 36-47.

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H. Kamilah, Banu and Dhanushree, G. S. (2024) AUGMENTED REALITY IN ONLINE RETAILING BRIDGING DIGITAL CONVENIENCE WITH PHYSICAL PRODUCT INTERACTIONS. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

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INDIRA, K M and JAYAKANI, S (2026) NAVIGATING FAILURE AND BUILDING RESILIENCE IN WOMEN ENTREPRENEURSHIP: LESSONS FROM SUCCESSFUL INNOVATIVE STARTUPS. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.

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Kalaiselvi, K and Vetrivel, M. (2019) A Study on Attitude of Female Teachers Towards Inclusive Educationwth Special Reference to Schools in Chennai District. Indian Journal of Public Health Research & Development, 10 (11). p. 443. ISSN 0976-0245

Krishnan, A and Murugesan, D (2025) PROBLEMS AND CHALLENGES OF ENTREPRENEURS TOWARDS SIDCO INDUSTRIES IN CHENGALPATTU DISTRICT, TAMILNADU. SELP Journal of Social Science, 16 (63). pp. 57-64. ISSN 2349-1655

Krishnan, A and Sumitha, S (2025) THE ROLE OF STUDENTS ENTREPRENEURSHIP CLUBS AND EXPERIENCES IN ENTREPRENEURIAL LEARNING AN EMPIRICAL STUDY. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive Growth. SS PUBLISHING HOUSE,Nagapattinam(Dist), Nagapattinam. ISBN 9788199383449

Krishnan, A and Vinayagam, A and JASPER JEMIMA, G and Murugan, V and Bhuvaneswari, S (2025) Impact Of College Entrepreneurship Clubs on Entrepreneurial Journey of Undergraduate Students in Kerala. International Journal of Economics, Business, Accounting, Agriculture and Management towards Paradigm, 2 (3). ISSN 065-9140

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LOGESHWARI, R and Vetrivel, M. (2026) EXPLORING THE INFLUENCE OF GREEN TRUST AND ENVIRONMENTAL KNOWLEDGE ON CONSUMER PURCHASE INTENTIONS IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Lakshmi Priya, G (2026) INSPIRING JOURNEY OF NARIKURAVAR WOMEN ENTREPRENEURS IN CHENNA. PARIPEX INDIAN JOURNAL OF RESEARCH, 15 (1). pp. 17-20. ISSN 2250 - 1991 |

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MYTHILI, G (2026) Green Entrepreneurship in India. Entrepreneurial Growth in the Digital Era: Startups, Scaleups and Economic Transformation. pp. 23-30. ISSN 978-81-993167-6-8

Malasriganga, C and Shalini, C (2025) Application of Mann–Whitney U Technique for Comparative Analysis in Entrepreneurship Research. In: 2025 International Conference on NexGen Networks and Cybernetics (IC2NC), Erode, India.

Muruganantham, Nithyanantham and Kavitha, M. and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

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NINCY SEBASTIAN and KALAISELVI, K (2025) MARKETING CULTURAL HERITAGE TOURISM IN NORTH KERALA: EXPLORING THE ROLE OF LOCAL COMMUNITIES, TOUR OPERATORS, AND SUSTAINABLE PRACTICES IN DRIVING SUCCESS. MARKETING CULTURAL HERITAGE TOURISM IN NORTH KERALA: EXPLORING THE ROLE OF LOCAL COMMUNITIES, TOUR OPERATORS, AND SUSTAINABLE PRACTICES IN DRIVING SUCCESS, XVI, (63,). ISSN 2349-1655(O)

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POORANI, K and Vetrivel, M (2026) ROLE OF SOCIAL MEDIA IN SHAPING GREEN CONSUMER BEHAVIOUR IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

Prathapan, M and Senthamilan, R (2026) FACTORS AFFECTING THE PROCESS OF SUGARCANE CULTIVATION AND PRODUCTIVITY IN DARMAPURI DISTRICT (An exploratory among the sugar cane growers). MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal.

Prathapan, M and Senthamilan, R (2025) PROBLEMS AND PROSPECT OF SUGARCANE GROWERS IN DHARMAPURI DISTRICT, TAMILNADU. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal.

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SARASWATHY, C (2025) EVALUATING KNOWLEDGE AND UTILIZATION OF SUPPORT SCHEMES BY ORGANIC ENTREPRENEURS:A STUDY WITH SPECIAL REFERENCE TO THRISSUR DISTRICT. In: IEA Conference, DEC 26 - 28 , 2025, VISTAS.

SARASWATHY, C (2025) IDENTIFICATION AND PROFILING OF HANDICRAFT ENTREPRENEURS AND ASSESSMENT OF THEIR AWARENESS ABOUT MSME SCHEMES IN THRISSUR DISTRICT , KERALA. In: IEA, DEC 26 - 28 , 2025, VISTAS.

SHAILAJA, B and SUNANTHA, P CUSTOMER RETENTION STRATEGIES FOR ECO-FRIENDLY AND AGRO BASED PRODUCTS IN E-COMMERCE IN REFERENCE TO BENGALURU. In: Indian Economic Association 108th Conference.

SUNANTHA, P E-COMMERCE CONCEPTS & APPLICATIONS. LEILANI KATIE PUBLICATION & PRESS.

Shajathi, J and Vennila Shree, S (2025) Identifying the Obstacles Hindering the Growth of Women-Led Small-Scale Enterprises in Chennai. In: Indian Economic Association 108th Conference.

Shalini, C Digital infrastructure and entrepreneurship : Evaluating start-up growth in the frame of digital India initiative. Digital infrastructure and entrepreneurship : Evaluating start-up growth in the frame of digital India initiative..

Shalini, C and Esakkirani, B (2025) A Study on women empowerment through entrepreneurship development program in Chennai. In: Indian Economic Progress towards achieving the SDGs.

Shanmugam, RM and Chandran, M (2022) A relationship between service quality and customer satisfaction in e-banking services- a study with reference to commercial banks in Chennai City. International Journal of Professional Business Review, 7 (3). e0490. ISSN 2525-3654

Shashila, S. (2025) Bridging Inequality: The Role of Employment in Advancing Social Inclusion and Human Development. THE INDIAN ECONOMIC ASSOCIATION, 5-C: 191. pp. 1626-1629.

Sreeja, O K and Vennilaa Shree, S (2025) Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India. In: Indian Economic Association 108th Conference.

Sudha, S. and Jansirani, S. (2019) Green revolution and its Impact on Indian Agriculture. Indian Journal of Public Health Research & Development, 10 (5). p. 74. ISSN 0976-0245

Suganya, R.V and PREETHY NAGARAJ, NAGARAJ (2025) Bridging The Credit Divide: Empowering Women-Led Msmes Through Mobile Technology in Kerala. International Journal of Environmental Sciences, 11 (7). pp. 729-739. ISSN 2229-7359

Suganya, R.V and Preethy Nagaraj, Nagaraj (2025) Digital Bridges to Empowerment: Technology-Driven Pathways for Women Entrepreneurs in Kerala’s Tourism and Welfare Sectors. International Journal of Environmental Sciences, 11 (7). pp. 740-747. ISSN 2229-7359

Suganya, R.V and Vetrivel, M. (2025) A Study on Rural Women Entrepreneurship and Micro Enterprise Development in India. Interdisciplinary Approaches to Science and Management for Innovative Development, 2025. pp. 173-185. ISSN 978819871345

Suganya, R.V and Vetrivel, M. and Kumar, A. V. Senthil (2025) Cultivating Innovation Ecosystems to Drive Sustainable Market Success:. In: Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, pp. 295-342. ISBN 9798369387412

Sumidha, E. and Thaiyalnayaki, M. and Seethu, John and Anish, B. (2025) Entrepreneurship. BR PUBLICATION HOUSE. ISBN ‎ 978-8199000179

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Thaiyalnayaki, M. and Divakara Reddy, G. (2017) Exploring Liquidity Risk Management in Payment SYSTEM: In Search of Profitability. International Journal of Economic Research, 14 (10). ISSN 0972-9380

Thangamayan, S. and Chandrachud, S. and Sugumar, S. N. (2019) Analysis of Problems Faced by Leaders of rural and Urban Self Help Groups benefitted by Micro Finance Institutions in Madurai District, Tamilnadu. Indian Journal of Public Health Research & Development, 10 (5). p. 99. ISSN 0976-0245

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Vasantha, S. and Thaiyalnayaki, M. (2015) Challenges of Women Self Help Group Members towards Marketing. International Journal of Applied Engineering Research.

Vennila Shree, S (2018) Concept of Logical Sort for Idle Time Minimization of Rental/Critical Machine in Flowshop. International Journal of Mechanical and Production Engineering Research and Development, 8 (1). pp. 589-594. ISSN 2249-6890

Vetrivel, M. and Suganya, R.V (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.

vetrivel, M. (2026) Entrepreneurship and Sustainable Business Development. In: Entrepreneurship and Sustainable Business Development. SCIENTIFIC RESEARCH REPORTS, Chennai. ISBN 978-81-686017-0-3