Green Entrepreneurship in India

It is widely acknowledged that entrepreneurs are essential to
economic growth and wealth creation. Empirical studies on the connection
between balanced regional development, income inequality reduction, and
job creation and entrepreneurship has received adequate attention.
However, the global environmental crisis has accelerated the need for
businesses to adopt new business practices. Even though it is still in its
infancy, green entrepreneurship offers hope for long-term expansion.
Growing customer awareness and appreciation for eco- Because of eco�friendly goods, enterprises can now get an advantage over rivals by
incorporating green ideas into their company plans. Since it provides
information on the origins of the idea of green capitalism and how it
functions in the Indian context, this study is descriptive in character. The
paper offers an approach that explains how many societal, ecological, and
institutional dimensions interact with environmentally friendly business to
produce sustainable development, drawing on the body of existing
research. The study explores the prospects and challenges of green
entrepreneurship in the modern era via case studies of successful green
enterprises in India.