Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India

Global warming has emerged as a pressing issue on a global scale. Nations are actively exploring various strategies to promote environmental sustainability. Given the accelerating depletion of fossil fuels and the consequent surge in prices, there is a pressing necessity to identify alternative energy sources to power transportation systems. Electric Vehicles stand out as prominent energy consumers, necessitating India to either curtail its energy demands or seek out alternative energy reservoirs. The aspiration for a pollution-free world is universal among individuals. Nonetheless, there continues to be a steady rise in the number of vehicle registrations. This escalating usage of automobiles poses a detrimental threat to the environment. Consequently, the imperative lies in transforming our transportation modalities to ones that are both eco-conscious and enduring. The advent of Electric vehicles emerges as a viable solution to this quandary. By diminishing a nation's reliance on gasoline, Electric vehicles offer a promising avenue towards environmental conservation. Despite constituting a mere fraction of the total vehicles vended in India, Electric vehicles are poised for an upsurge in adoption rates in the forthcoming years. Numerous automotive manufacturers have commenced the production of Electric vehicles, with projections indicating the sale of approximately 9 million units in India by the fiscal year 2026-27. This research endeavor seeks to discern the pivotal factors influencing the Customer Adoption of electric two-wheelers in India. Primary data was meticulously gathered through a structured questionnaire administered to 300 respondents, and subsequently subjected to rigorous analysis utilizing data analysis software.