Items where Subject is "Entrepreneurship"

Article

Andal, V and Thaiyalnayaki, M. (2024) A Study on Factors Influencing Income Generation of Women Entrepreneurs through Shgs in Kanchipuram District. The Indian Economic Journal, 4 (2). ISSN 0019-4662

Andal, V. and Mythili, G. (2019) A Study of Factors affecting Online Shopping in Chennai. Indian Journal of Public Health Research & Development, 10 (4). p. 24. ISSN 0976-0245

Charulakshmi, T. and Thaiyalnayaki, M. (2019) A Study on Problems Faced b y The w omen Entrepreneur i n Kancheepuran District. International Journal of Recent Technology and Engineering (IJRTE), 7 (6SS). ISSN 2277-3878

Deivayanai, S and Chandran, M (2025) Perceptual Difference in Brand Conformity and Brand Loyalty of Consumers – A Study with Reference to Telecommunication Services in Chennai for Sustainable Development. International Journal of Environmental Sciences, 11 (2s). pp. 25-35. ISSN 2229-7359

Elumalai, D (2023) Revolutionizing healthcare: the role of artificial intelligence in clinical practice. National Library of Medicine, 25 (1): 11608. pp. 36-47.

Kalaiselvi, K. and Vetrivel, M. (2019) A Study on Attitude of Female Teachers Towards Inclusive Educationwth Special Reference to Schools in Chennai District. Indian Journal of Public Health Research & Development, 10 (11). p. 443. ISSN 0976-0245

Krishnan, A. and Vinayagam, A. and JASPER JEMIMA, G. D. and Murugan, V. and Bhuvaneswari, S. (2025) Impact Of College Entrepreneurship Clubs on Entrepreneurial Journey of Undergraduate Students in Kerala. International Journal of Economics, Business, Accounting, Agriculture and Management towards Paradigm, 2 (3). ISSN 065-9140

Shanmugam, RM and Chandran, M (2022) A relationship between service quality and customer satisfaction in e-banking services- a study with reference to commercial banks in Chennai City. International Journal of Professional Business Review, 7 (3). e0490. ISSN 2525-3654

Sudha, S. and Jansirani, S. (2019) Green revolution and its Impact on Indian Agriculture. Indian Journal of Public Health Research & Development, 10 (5). p. 74. ISSN 0976-0245

Thaiyalnayaki, M. and Divakara Reddy, G. (2017) Exploring Liquidity Risk Management in Payment SYSTEM: In Search of Profitability. International Journal of Economic Research, 14 (10). ISSN 0972-9380

Thangamayan, S. and Chandrachud, S. and Sugumar, S. N. (2019) Analysis of Problems Faced by Leaders of rural and Urban Self Help Groups benefitted by Micro Finance Institutions in Madurai District, Tamilnadu. Indian Journal of Public Health Research & Development, 10 (5). p. 99. ISSN 0976-0245

Vasantha, S. and Thaiyalnayaki, M. (2015) Challenges of Women Self Help Group Members towards Marketing. International Journal of Applied Engineering Research.

Vennila Shree, S (2018) Concept of Logical Sort for Idle Time Minimization of Rental/Critical Machine in Flowshop. International Journal of Mechanical and Production Engineering Research and Development, 8 (1). pp. 589-594. ISSN 2249-6890

Book Section

H. Kamilah, Banu and Dhanushree, G. S. (2024) AUGMENTED REALITY IN ONLINE RETAILING BRIDGING DIGITAL CONVENIENCE WITH PHYSICAL PRODUCT INTERACTIONS. In: New Entrepreneurial Trends in Business Marketing Knowledge. 720 Degree Publication.

Suganya, R.V and Vetrivel, M. and Kumar, A. V. Senthil (2025) Cultivating Innovation Ecosystems to Drive Sustainable Market Success:. In: Effective Marketing and Consumer Behavior Tactics for High-End Products. IGI Global, pp. 295-342. ISBN 9798369387412

Conference or Workshop Item

Aishwarya, L. and Jagadeesan, P. (2025) The role of LGBTQ-friendly marketing in consumer purchase decision. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

M, Nithya and Kavitha, M. and Maheswari, G S (2025) Work-Life Balance And Its Impact On Job Performance: A Study With Special Reference to Women Police In Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

Book

Sumidha, E. and Thaiyalnayaki, M. and Seethu, John and Anish, B. (2025) Entrepreneurship. BR PUBLICATION HOUSE. ISBN ‎ 978-8199000179