IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES

Influencer marketing in conjunction with technology is a potent force that is rapidly
altering customer interaction in the current marketing landscape. This chapter examines
the ways in which influencer marketing technology has transformed modern marketing
strategies. The study intends to look at influencer identification, campaign optimization,
and emerging trends—like augmented reality and micro-influencers—from a variety of
angles. The study’s methodology is a mixed-methods approach that combines qualitative
interviews with subject-matter experts with quantitative analysis of industry data. The
findings highlight the enormous potential of influencer marketing in conjunction with
technology, enabling businesses to more effectively target niche markets and enhance their
credibility. The chapter closes with practical recommendations for marketers, endorsing
the acquisition of advanced analytics software and the cultivation of real influencer relationships.
Keywords