EVALUATING DIGITAL MARKETING STRATEGIES FOR BRAND LOYALTY AND SUSTAINABLE CONSUMPTION

This paper seeks to find out how companies can encourage customers to stick with their brand by using digital marketing and promoting sustainable ways of using resources. It is suggested that using Sustainability-Centric Digital Engagement will allow both eco-friendliness and paid ads to guide customers’ spending habits. The evaluation checks whether SCDE’s strategies work the same as those used in digital promotion with regards to customer loyalty, their involvement, and conversion. It has been found that SCDE currently increases customer loyalty by 15% and leads to a 20% rise in engagement compare to traditional ways. In addition, SCDE indicates that the consumption of green products has gone up by about twenty five percent. Particularly for these objectives, the research demonstrates that supporting sustainability through marketing strengthens brand loyalty among digital users and makes them more aware and responsible about the environment.