THE POWER OF STORYTELLING IN STARTUP OF BEAUTY PRODUCTS

Ashifa, N T and Shashila, S. (2025) THE POWER OF STORYTELLING IN STARTUP OF BEAUTY PRODUCTS. International Conference on Technology, Research and Smart Education ICTRSE - 2025 Organized by Cape Arts and Science College: 18. pp. 70-78. ISSN 978-93-6492-441-2

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Abstract

I
Dr. Shashila.S
Assistant Professor,
Department of Commerce,
Vels Institute of Science,
Technology and Advanced studies,
Chennai, Tamil Nadu, India.
ndia is the 4th largest beauty market in the world is expected to grow
steadily in the subsequent years. Beauty, cosmetics market projected to
reach $46.6 billion by 2032 (The Hindu, 2024). This growth is driven by
factors such as rising disposable income, changing consumer preferences, increasing
awareness of beauty trends, and social media influence. The beauty industry is also
diverse and inclusive, catering to different segments of customers based on their age,
gender, ethnicity, skin type, and personal style. This creates a lot of room for
innovation and differentiation, as well as a loyal and engaged customer base.Beauty
startups can leverage the latest technologies, such as artificial intelligence, augmented
reality, biotechnology, and blockchain, to create personalized, interactive, and
sustainable products and services.

Item Type:	Article
Subjects:	Management Studies > Marketing Management
Domains:	Commerce
Depositing User:	Mr IR Admin
Date Deposited:	15 May 2026 10:50
Last Modified:	15 May 2026 10:50
URI:	https://ir.vistas.ac.in/id/eprint/19672

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