Items where Subject is "Marketing Management"

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Anitha, K. and Anitha, A. and Preetha, S. and Annie, Sam (2025) Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-time Marketing Analytics. In: Data Engineering for Data-driven Marketing. Emerald Publishing Limited, pp. 73-90. ISBN 978-1-83662-326-7

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Bagavathy, K. L. and Shanmugam, Harihara (2025) Social media marketing and consumer behaviour in online pharmacies: A study in Tamil Nadu, India. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Bharanitharan, M. and Madhumita, G. (2024) Effect of Office Automation on Enhancing Quality of Life of Employees in IT/Printing Industry. Quality-Access to Success, 25 (201).

Bharathi, K and Sudha, S (2017) A Study on Buying Behavior of Eco-Friendly Apparel with Special Reference to Tanjore. Indian Journal of Public Health Research & Development, 8 (3). p. 121. ISSN 0976-0245

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Chalapathi, Beeraka and Rajini, G. (2024) An Empirical analysis of the effect of user behavior based on marketing sustainable fashion. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 883. ISSN 2953-4860

Christeena, A. Binu and Preetha, S. (2019) Effects of Nudge and Purchase Intention in Online Purchasing of Electronic Products. Indian Journal of Public Health Research & Development, 10 (1). p. 282. ISSN 0976-0245

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Devadoss, Anitha Kumari and Govindaraj, Manoj and Gopal, Madhumita Giridhar and Gnanasekaran, Chandramowleeswaran (2024) Transformative technologies: Robotics, IoT, and AI applications in the landscape of smart manufacturing. In: THE 5TH INTERNATIONAL CONFERENCE ON BUILDINGS, CONSTRUCTION, AND ENVIRONMENTAL ENGINEERING: BCEE5, 21–23 November 2023, Amman, Jordan.

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Govindasamy, P and Mathuraswamy, P and Anithakumari, D and Manoj, G (2022) Demystifying Development and Maneuvring of Indices of Stock Market in India. Quality - Access to Success, 23 (190).

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J, Ananthan and K, Vinayagam (2025) A Study on Impact of Social Media Marketing on Flats Purchase Decision of Consumers with Respect to Real Estate in Puducherry UT. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

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Kavitha, B and Rajini, G. (2023) The Impact of AI-driven Technological Influences on Security Measures within Digital Wallets amid Digital Revolution. International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING.

Krishna, J. Phani and Katta, Ashok Kumar and Rai, Nisha and Parmar, Mohfiz (2022) Analysis of influencing factors on digital platform and its impact on buyers. International journal of health sciences. pp. 6984-6989. ISSN 2550-6978

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Manimalar, R. and Sudha, S. and James, Fabian Andrew (2016) The Mediating Role of Consumer Trust on the CSR-Brand Loyalty Link. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Murali, S. and Pugazhendhi, S. and Muralidharan, C. (2016) Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business. Journal of Retailing and Consumer Services, 30. pp. 67-83. ISSN 09696989

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Preetha, S. and Binu Christeena, A (2019) Effects of nudge and purchase intention in online purchasing of electronic products. Indian Journal of Public Health Research & Development.

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Rajeswari., K and Suganya, R.V (2022) AI HORIZON: ILLUMINATING THE FUTURE OF MARKETING. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 10 (11). pp. 3575-3584. ISSN 2319 1775 / 2320 7876

Rajini, G. and Madhumita, G. (2016) Exuberance Due to Celebrity Endorsement on Brands: A Product Categorical Study. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Rathinam, Ganesh and Katta, Ashok Kumar (2024) Social Media as A Tool for Higher Education Selection - Innovations and Sustainability in Digital Decision-Making, Chennai, India. In: 2024 International Conference on Intelligent & Innovative Practices in Engineering & Management (IIPEM), Singapore, Singapore.

Revathy, K. and Murugesan, D (2025) An analytical assessment of retail lending practices and their impact on customer experience and loyalty with respect to NBFC in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Roshan, M and Devi, Kabirdoss (2025) MARKET ANALYSIS OF FRESH & HONEST’S BUSINESS MODEL COFFEE MAKER RENTALS AND COFFEE BEAN SALES. IARJSET, 12 (4). ISSN 23941588

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Sathya, V. and Banu, H. Kamilah (2025) Factors influencing work life balance of women advocates towards women empowerment in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Sriram, M. and Devi, Kabirdoss (2024) PREFERENCE OF INNOVATIVE AND TECHNOLOGICAL INTEGRATION OF MUTUAL FUND INVESTMENT TO THE INVESTOR IN THE CHENNAI CITY. International Journal of Advanced Research in Commerce, Management &Social Science (IJARCMSS), 7 (2). pp. 25-30. ISSN 2581-7930

Subbiah, Muthu Raman and Devi, Kabirdoss and M, Dhanamalar and Shareef, Ashraf Mohammed and AI-Shaikhli, Taha Raad and Nidamanuri, Sudheer (2024) AI-Enabled Predictive Maintenance for Industrial Equipment in the Era of IoT. In: 2024 Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), Chennai, India.

Sudha*, Dr.S. and Shalini, Dr.P. and Vennilaashree, Dr.S. (2019) Role of Brand Awareness, Brand Loyalty and Advertisements towards Consumer Buying Behaviour in Insurance Industry. International Journal of Engineering and Advanced Technology, 9 (1). pp. 6847-6849. ISSN 22498958

Suganya, R.V and Chandra Sekhra Reddy, O GREEN MARKETING AND PRACTICES AND ITS IMPACT OF GREEN SATISFACTION AND GREEN LOYALTY IN A BUSINESS TO BUSINESS. In: INDUSTRIAL ERA 5.0 (Initiatives & Challenges). INDUSTRIAL ERA 5.0 (Initiatives & Challenges), pp. 103-113.

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Thirumagal, P G and Kishore Bhattacharjee, Dr. and Dorbala, Rajesh and Palav, Manesh R. and S, Viji and Mahajan, Vaishali (2024) Application of Machine Learning Algorithms in Personalized Marketing. In: 2024 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST), Jamshedpur, India.

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Vardhini, V. and Devi, Kabirdoss (2024) Adapting Floating Solar Power Projects: A Study of Sustainability and Economic Viability in Tamil Nadu, India. In: 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023),. 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023),, pp. 920-931.