Items where Subject is "Marketing Management"

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Anish B, Bhaskaran and Thaiyalnayaki, M. (2022) Consumer preferences on green marketing products in Chennai city. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

Anitha, K. and Anitha, A. and Preetha, S. and Annie, Sam (2025) Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-time Marketing Analytics. In: Data Engineering for Data-driven Marketing. Emerald Publishing Limited, pp. 73-90. ISBN 978-1-83662-326-7

Anitha Kumari, D. and Govindaraj, Manoj and Gopal, Madhumita Giridhar and Gnanasekaran, Chandramowleeswaran (2024) Transformative technologies: Robotics, IoT, and AI applications in the landscape of smart manufacturing. In: THE 5TH INTERNATIONAL CONFERENCE ON BUILDINGS, CONSTRUCTION, AND ENVIRONMENTAL ENGINEERING: BCEE5, 21–23 November 2023, Amman, Jordan.

Anitha Kumari, D. and Suganya Devi, P. and Ashok Kumar Katta, V (2019) Customer Perception on Technology Intergration in the CRM Strategy of Big Bazaar, Chennai. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (7C2). ISSN 2278-3075

Aparna, R. and Thaiyalnayaki, M. (2025) THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Arjun, A. and Thaiyalnayaki, M. (2025) AN ANALYSIS OF CUSTOMER SATISFACTION TOWARDS HERO BIKES A STUDY AT TKR MOTORS PRIVATE LIMITED, PANRUTI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,.

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Bagavathy, K. L. and Shanmugam, Harihara (2025) Social media marketing and consumer behaviour in online pharmacies: A study in Tamil Nadu, India. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Balasubramani, A. and Thaiyalnayaki, M. (2025) A STUDY OF PERFORMANCE APPRAISAL IN JAIPURIA SILK MILLS PRIVATE LIMITED AT BANGALORE. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Bharanitharan, M. and Madhumita, G. (2024) Effect of Office Automation on Enhancing Quality of Life of Employees in IT/Printing Industry. Quality-Access to Success, 25 (201).

Bharathi, K and Sudha, S (2017) A Study on Buying Behavior of Eco-Friendly Apparel with Special Reference to Tanjore. Indian Journal of Public Health Research & Development, 8 (3). p. 121. ISSN 0976-0245

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Chalapathi, Beeraka and Rajini, G. (2024) An Empirical analysis of the effect of user behavior based on marketing sustainable fashion. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 883. ISSN 2953-4860

Christeena, A. Binu and Preetha, S. (2019) Effects of Nudge and Purchase Intention in Online Purchasing of Electronic Products. Indian Journal of Public Health Research & Development, 10 (1). p. 282. ISSN 0976-0245

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Deivayanai, S and Chandran, M (2023) IS THE BRAND DEFORMITY A SYMBOL OF SUCCESS?. - A STUDY IN THE VIEW OF CHENNAI CONSUMERS. European Chemical Bulletin.

Deivayanai, S and Chandran, M (2025) Mediating Effect of Social Media in The Relationship between Brand Deformity and Brand Loyalty. International Journal of Accounting and Economics Studies. pp. 9-13.

Devi, M. and Anitha Kumari, D. (2024) Evaluating the Effects of Green Marketing on Brand Image and Consumer Purchase Intention. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

Devi, M. and Anitha Kumari, D. (2024) Green Marketing and Its impact on Consumer Behavior: A Qualitative Study on Consumer buying behavior. Journal of Propulsion Technology, 45 (3). ISSN 1001-4055

Dhanashree, G. S. and H. Kamilah, Banu (2025) AN EVALUATING GREEN MARKETING TECHNIQUES ADOPTED BY THE AUTOMOBILE SECTOR IN CHENNAI CITY. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. and H. Kamilah, Banu (2023) RECENT BUSINESS TRENDS AND CHANGES IN RETAIL SECTOR. Shodha Prabha.

Duimon, T. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION IN RETAIL AUTOMOBILE BATTERY AND INVERTER SECTOR. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

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Gokulakrishnan, K. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO BAJAJ AUTO LTD. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Govindasamy, P and Mathuraswamy, P and Anitha Kumari, D. and Manoj, G (2022) Demystifying Development and Maneuvring of Indices of Stock Market in India. Quality - Access to Success, 23 (190).

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H. Kamilah, Banu and Dhanashree, G. S. (2025) ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON BUSINESS PRICING AND MARKET DYNAMICS. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

H. Kamilah, Banu and Jayakani, S (2022) CONSUMPTION OF PACKAGED DRINKING WATER: IMPACT ON BUYING BEHAVIOUR OF THE CONSUMERS. Journal of the Oriental Institute.

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Indubala, E and Chandran, M (2025) AN EXAMINATION OF INDIAN CONSUMERS' PERCEPTIONS OF FINTECH COMPANIES, WITH A PARTICULAR FOCUS ON CHENNAI DISTRICT. Journal of Rare Cardiovascular Diseases. ISSN 2299-3711

Indubala, E and Chandran, M (2024) A Study On Problems Faced By Corporate Security Investors In Online Share Trading In Chennai City. Educational Administration: Theory and Practice, 30 (1). pp. 701-705. ISSN 2148-2403

Indubala, E and Chandran, M (2023) A Study on the Investment Preferences of Corporate Security Investors in Chennai City. International Journal of All Research Education and Scientific Methods, 11 (10). ISSN 2455-6211

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J, Ananthan and K, Vinayagam (2025) A Study on Impact of Social Media Marketing on Flats Purchase Decision of Consumers with Respect to Real Estate in Puducherry UT. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

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Kavitha, B and Rajini, G. (2023) The Impact of AI-driven Technological Influences on Security Measures within Digital Wallets amid Digital Revolution. International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING.

Krishna, J. Phani and Katta, Ashok Kumar and Rai, Nisha and Parmar, Mohfiz (2022) Analysis of influencing factors on digital platform and its impact on buyers. International journal of health sciences. pp. 6984-6989. ISSN 2550-6978

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Manimalar, R. and Sudha, S and James, Fabian Andrew (2016) The Mediating Role of Consumer Trust on the CSR-Brand Loyalty Link. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Murali, S. and Pugazhendhi, S. and Muralidharan, C. (2016) Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business. Journal of Retailing and Consumer Services, 30. pp. 67-83. ISSN 09696989

Murugesan, D and Swathi Pradeeba, P. (2024) GROWTH AND DEVELOPMENT OF ONLINE SHOPPING IN INDIA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 9789392045431 ed. 720 Degree Research Pvt Ltd..

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Padmapriya, S. and Thaiyalnayaki, M. (2025) The impact of digital marketing on Indias economic transformation and SDG Achievement. In: Indian economic progress towards achieving theSDGs in collaborarionwith The Indian Economic Association.

Preetha, S. and Binu Christeena, A (2019) Effects of nudge and purchase intention in online purchasing of electronic products. Indian Journal of Public Health Research & Development.

Pushpalatha, H and Chandran, M (2019) Factors Determining Corporate Rebranding In Services Sector – A Study With Reference To Chennai. Restaurant Business, 118 (11). pp. 343-352. ISSN 0097-8043

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Rajeswari, S. and Anitha Kumari, D. (2024) COMPARATIVE ANALYSIS OF CRYPTOCURRENCIES AND INDIAN EQUITY MARKET INDICES IN THE PER- AND POST-COVID PERIOD. In: ICGDCMT-2024.

Rajeswari, S. and Anitha Kumari, D. (2024) IMPACT OF ESG INDEX ON STOCK AND FIRM PERFORMANCE IN THE INDIAN STOCK MARKET. International Journal of Applied Engineering & Technology, 6 (1). ISSN 2633-4828

Rajeswari., K and Suganya, R.V (2022) AI HORIZON: ILLUMINATING THE FUTURE OF MARKETING. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 10 (11). pp. 3575-3584. ISSN 2319 1775 / 2320 7876

Rajini, G. and Madhumita, G. (2016) Exuberance Due to Celebrity Endorsement on Brands: A Product Categorical Study. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Rathinam, Ganesh and Katta, Ashok Kumar (2024) Social Media as A Tool for Higher Education Selection - Innovations and Sustainability in Digital Decision-Making, Chennai, India. In: 2024 International Conference on Intelligent & Innovative Practices in Engineering & Management (IIPEM), Singapore, Singapore.

Revathy, K. and Murugesan, D (2025) An analytical assessment of retail lending practices and their impact on customer experience and loyalty with respect to NBFC in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Roshan, M and Devi, Kabirdoss (2025) MARKET ANALYSIS OF FRESH & HONEST’S BUSINESS MODEL COFFEE MAKER RENTALS AND COFFEE BEAN SALES. IARJSET, 12 (4). ISSN 23941588

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Sathya, V. and H. Kamilah, Banu (2025) Factors influencing work life balance of women advocates towards women empowerment in Chennai. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Seethu, John and Thaiyalnayaki, M. (2022) IMPACT OF SERVICE QUALITY OF RETAIL SUPER MARKETS ON CUSTOMER SATISFACTION- A STUDY WITH REFERENCE TO CHENNAI CITY. ANNALS OF FOREST RESEARCH, 65 (1). ISSN 2065-2445

Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Sivalingam, M. and Anitha Kumari, D. and Jenifer, Lawrence (2025) A Bibliometric Study on the Effect of Social Media Marketing Activities on Customer Brand Experience. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

Sriram, M. and Devi, Kabirdoss (2024) PREFERENCE OF INNOVATIVE AND TECHNOLOGICAL INTEGRATION OF MUTUAL FUND INVESTMENT TO THE INVESTOR IN THE CHENNAI CITY. International Journal of Advanced Research in Commerce, Management &Social Science (IJARCMSS), 7 (2). pp. 25-30. ISSN 2581-7930

Subalatha, T and Vijayashree, P (2023) A COMPARATIVE STUDY ON PURCHASE BEHAVIOR AND CUSTOMER SATISFACTION FROM ONLINE TRADE PURCHASES & LOCAL RETAIL TRADE PURCHASES OF FMCG IN CHENNAI CITY. China Petroleum Processing and Petrochemical Technology.

Subalatha, T and Vijayashree, P (2023) CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY ON CHENNAI CITY. European Chemical Bulletin, 12 (6).

Subalatha, T and Vijayashree, P (2023) CONSUMERS' PURCHASE INTENTION WITH RELEVANCE TO E-SHOPPING - A STUDY WITH REFERENCE TO CHENNAI CITY. European Chemical Bulletin.

Subbiah, Muthu Raman and Devi, Kabirdoss and M, Dhanamalar and Shareef, Ashraf Mohammed and AI-Shaikhli, Taha Raad and Nidamanuri, Sudheer (2024) AI-Enabled Predictive Maintenance for Industrial Equipment in the Era of IoT. In: 2024 Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), Chennai, India.

Sudha*, Dr.S. and Shalini, Dr.P. and Vennilaashree, Dr.S. (2019) Role of Brand Awareness, Brand Loyalty and Advertisements towards Consumer Buying Behaviour in Insurance Industry. International Journal of Engineering and Advanced Technology, 9 (1). pp. 6847-6849. ISSN 22498958

Suganya, R.V and Chandra Sekhra Reddy, O GREEN MARKETING AND PRACTICES AND ITS IMPACT OF GREEN SATISFACTION AND GREEN LOYALTY IN A BUSINESS TO BUSINESS. In: INDUSTRIAL ERA 5.0 (Initiatives & Challenges). INDUSTRIAL ERA 5.0 (Initiatives & Challenges), pp. 103-113.

Suganya Devi, P. and Anitha Kumari, D. (2020) Brand Awareness: Emerging Market Perspectives. TEST, 83. ISSN 0193-4120

Sunantha, P and Chandran, M (2022) AN EVOLUTION OF MOBILE COMMERCE – A THEORETICAL APPROACH. Journal of the Oriental Institute, 71 (1). pp. 74-77. ISSN 0030-5324

Sunantha, P and Chandran, M (2019) FACTORS INFLUENCING THE CUSTOMER EXPERIENCE IN DIGITAL BANKING AND FINANCIAL PERFORMANCE. ADALYA JOURNAL, 8 (10). pp. 322-323.

Sunantha, P and Chandran, M (2020) Impact of social media-a study with reference to children, adolescent and youth in chennai. International Journals of Advanced Science and Technology, 29 (8s). pp. 2140-2144.

Sunantha, P and Chandran, M (2020) A STUDY ON SOCIAL MEDIA IN HIGHER EDUCATION : A DIGITAL REVOLUTION. Journal of Interdisciplinary Cycle Research, XII (II). pp. 418-421. ISSN 0022-1945

Sunantha, P and Chandran, M (2022) study on customer satisfaction towards digital marketing. International journal of health sciences. pp. 9943-9949. ISSN 2550-6978

Swathi Pradeeba, P. (2025) Intelligent Pricing and Promotion Strategies in Conversational Commerce. In: The Future of E-Commerce Redefining Online and Retail in the AI-Driven Era. Imaginex Inks Publication. ISBN 978-81-988536-2-2

Swathi Pradeeba, P. and Murugesan, D (2024) Perceptions of Marketing Professionals Regarding the Impact of Artificial Intelligence on Marketing. In: The Ethics of AI: Challenges and Solutions for a Fair Future. Surya Multidisciplinary Publication. ISBN 978-81-972279-5-0

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in. ISBN 978-93-47336-48-5

Swathi Pradeeba, P. and Murugesan, D (2023) A STUDY ON THE STANDARDS AND PROBLEMS OF UNETHICAL ADVERTISING. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

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Thirumagal, P G and Kishore Bhattacharjee, Dr. and Dorbala, Rajesh and Palav, Manesh R. and S, Viji and Mahajan, Vaishali (2024) Application of Machine Learning Algorithms in Personalized Marketing. In: 2024 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST), Jamshedpur, India.

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Vardhini, V. and Devi, Kabirdoss (2024) Adapting Floating Solar Power Projects: A Study of Sustainability and Economic Viability in Tamil Nadu, India. In: 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023),. 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023),, pp. 920-931.

Vijayashree, P and Jamuna, R (2023) CONSUMER BUYING BEHAVIOUR FOR LUXURY PRODUCTSUNDER EMOTIONAL INFLUENCEIN CHENGALPATTU DISTRICT. European Chemical Bulletin.