A Study on Customer Feedback Analysis for Improving Marketing Effectiveness in Greenline Eco Product Pvt Ltd.

One of the most important assets for the organization in the current competitive business environment is
customer feedback. In today's digital age, customer opinions are more readily available through digital
platforms, online reviews, surveys, and social media, helping companies better understand customer
expectations, satisfaction, and buying habits. This study focuses on analyzing customer feedback and its
impact on marketing effectiveness, with specific reference to Greenline Eco Product Pvt. Ltd. The study
is aimed at finding factors affecting customer satisfaction, finding out how customer feedback affects
marketing strategies, finding out customer sentiment, and finding the influence of customer trust on
marketing performance. It was a descriptive study, and primary data were obtained using 24 respondents
from a convenience sampling, which was collected using a structured questionnaire. SPSS software was
used to conduct statistical analysis using Percentage Analysis, One-Sample T-Test, Independent
Samples T-Test, Mann-Whitney U Test, Paired Samples T-Test, and Wilcoxon Signed-Rank Test. The
results showed that feedback from the customers had a significant impact on the effectiveness of the
marketing programs, as it can enhance the satisfaction of customers, trust in the brand, and the quality of
service. Positive customer feedback aids in the performance of the marketing department and enhances
customer loyalty; constructive feedback helps in making strategic decisions and improving the services
offered to customers. The study concludes that good analysis of customer feedback makes it possible for
organizations to create marketing strategies focused on the customer and help them support their
competitive advantage overall.
Keywords: Customer Feedback, Marketing Effectiveness, Customer Satisfaction, Sentiment Analysis,
SPSS, Customer Trust, Digital Marketing.