An Assessment of Customers’ Perceptions of E-Commerce
Dr, V.Jayanthi (2018) An Assessment of Customers’ Perceptions of E-Commerce. Eurasian Journal of Analytical Chemistry. ISSN 1306-3057
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Abstract
The paper studies customer perceptions and satisfaction regarding E-commerce. It examines how rapid technological developments and online shopping trends influence customer behavior and adaptation toward E-commerce platforms. Statistical tools such as percentage analysis, factor analysis, and cluster analysis were used for the study.
| Item Type: | Article |
|---|---|
| Subjects: | Management Studies > Marketing Management Management Studies > Principles of Marketing |
| Domains: | Management Studies |
| Depositing User: | Mr IR Admin |
| Date Deposited: | 10 May 2026 09:09 |
| Last Modified: | 10 May 2026 09:09 |
| URI: | https://ir.vistas.ac.in/id/eprint/14869 |
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