Items where Subject is "Principles of Marketing"

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Dr, V.Jayanthi (2018) An Assessment of Customers’ Perceptions of E-Commerce. Eurasian Journal of Analytical Chemistry. ISSN 1306-3057

Dr, V.Jayanthi (2022) An Experimental Analysis on a Large-Scale Task Investigating Customer Attitudes Toward Natural Meals in Tiruchirappalli. Neuro Quantology, 20 (13): NQ88236. ISSN 1303-5150

Dr, V.Jayanthi (2022) An Experimental Study on Consumer Perceptions On Organic Food in and Around Tamil Nadu. Neuro Quantology: NQ88235. ISSN 1303-5150

Dr, V.Jayanthi (2026) LEADERSHIP QUALITIES AND ITS INFLUENCE TOWARDS SUCCESSOR EXPERIENCE IN THE FAMILY-OWNED EDUCATIONAL INSTITUTIONS, CHENNAI CITY. MSW MANAGEMENT - Multidisciplinary, Scientific Work and Management Journal, 36 (1): NA. pp. 2541-2545. ISSN 1053-7899

Dr, V.Jayanthi and Sayeedha Firdouse, Z (2025) The Role Of Emotional Intelligence In Shaping Work-Life Balance: Insights From Chennai’s Tech Industry. International Journal of Environmental Sciences. ISSN 2229-7359

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JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE FOR MARKETING EXCELLENCE. In: The emergence of Artificial Intelligence (AI) has revolutionized the business landscape, transforming the way organizations interact with customers, analyze market trends, and make strategic decisions. In an era characterized by rapid digitalization and i. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-02-7

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Rathinam, Ganesh and Katta, Ashok Kumar (2025) The Role of Social Media in the Evaluation of Academic Degree Programs in Higher Learning Systems:. In: Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World. IGI Global, pp. 331-346.

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Sharmila, G and Devi, Kabirdoss (2024) AN ANALYSIS OF BEST PERFORMING STOCKS OF BANKING SECTOR THROUGH TECHNICAL ANALYSIS. International Journal of Advanced Research in Commerce, Management &Social Science (IJARCMSS), 7 (2). pp. 17-24. ISSN 2581-7930

Subhashini, S. and Preetha, S. (2018) An empirical analysis of service quality factors pertaining to ocean freight forwarding services. Maritime Business Review, 3 (3). pp. 276-289. ISSN 2397-3757