Items where Subject is "Principles of Marketing"

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Dr, V.Jayanthi (2018) An Assessment of Customers’ Perceptions of E-Commerce. Eurasian Journal of Analytical Chemistry. ISSN 1306-3057

Dr, V.Jayanthi (2022) An Experimental Analysis on a Large-Scale Task Investigating Customer Attitudes Toward Natural Meals in Tiruchirappalli. Neuro Quantology, 20 (13): NQ88236. ISSN 1303-5150

Dr, V.Jayanthi (2022) An Experimental Study on Consumer Perceptions On Organic Food in and Around Tamil Nadu. Neuro Quantology: NQ88235. ISSN 1303-5150

Dr, V.Jayanthi (2026) LEADERSHIP QUALITIES AND ITS INFLUENCE TOWARDS SUCCESSOR EXPERIENCE IN THE FAMILY-OWNED EDUCATIONAL INSTITUTIONS, CHENNAI CITY. MSW MANAGEMENT - Multidisciplinary, Scientific Work and Management Journal, 36 (1): NA. pp. 2541-2545. ISSN 1053-7899

Dr, V.Jayanthi and Sayeedha Firdouse, Z (2025) The Role Of Emotional Intelligence In Shaping Work-Life Balance: Insights From Chennai’s Tech Industry. International Journal of Environmental Sciences. ISSN 2229-7359

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JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE FOR MARKETING EXCELLENCE. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-02-7

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Rathinam, Ganesh and Katta, Ashok Kumar (2025) The Role of Social Media in the Evaluation of Academic Degree Programs in Higher Learning Systems:. In: Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World. IGI Global, pp. 331-346.

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Sharmila, G and Devi, Kabirdoss (2024) AN ANALYSIS OF BEST PERFORMING STOCKS OF BANKING SECTOR THROUGH TECHNICAL ANALYSIS. International Journal of Advanced Research in Commerce, Management &Social Science (IJARCMSS), 7 (2). pp. 17-24. ISSN 2581-7930

Subhashini, S. and Preetha, S. (2018) An empirical analysis of service quality factors pertaining to ocean freight forwarding services. Maritime Business Review, 3 (3). pp. 276-289. ISSN 2397-3757