An Analysis on the Perception of Consumers Towards Fintech Businesses in India – A Study with Special Reference to Chennai District
Indubala, E and Chandran, M (2023) An Analysis on the Perception of Consumers Towards Fintech Businesses in India – A Study with Special Reference to Chennai District. Journal of Propulsion Technology, 44 (4). ISSN 1001-4055
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Abstract
The fintech industry has emerged as one of the most dynamic and disruptive sectors in the global economy over
the past decade. Characterized by the fusion of technology and finance, fintech businesses has revolutionized
how financial services are accessed, delivered and managed. Fintech has experienced rapid global expansion.
The key hubs include Silicon Valley, London and emerging fintech centres in regions like Africa and Southeast
Asia. In addition to the United States, countries such as China and India have emerged as fintech powerhouses,
with mobile payment solutions like Gpay and Paytm. This article provides an overview of the development of
fintech businesses, highlighting key trends and the attitude of consumers towards fintech in India.
| Item Type: | Article |
|---|---|
| Subjects: | Management Studies > Marketing Management |
| Domains: | Commerce |
| Depositing User: | Mr IR Admin |
| Date Deposited: | 10 May 2026 11:57 |
| Last Modified: | 10 May 2026 11:57 |
| URI: | https://ir.vistas.ac.in/id/eprint/12089 |
