Factors Influencing Retailers Expectation in the FMCG Identify Evidence from Trichy District

Factors Influencing Retailers Expectation in the FMCG Identify Evidence from Trichy District Manoj Kumar Vels Institute of Science Technology and Advanced Studies (VISTAS) Kabirdoss Devi Vels Institute of Science Technology and Advanced Studies (VISTAS) https://orcid.org/0000-0003-0779-124X

The Fast Moved Consumer Goods (FMCG) is a significant part of the Indian retail market. This study aims to discuss the important factors affecting retailers' expectations in FMCG segment in Trichy District, Tamilnadu. The variables under study are the availability of the product, pricing, promotional support, efficiency of the supply chain, credit facilities, and brand reputation. A structured questionnaire was used to collect data from 75 retailers. The percentage analysis, Likert scale, and basic inferential methods were used as statistical techniques. The results have shown that the factors such as delivery time, margin, and promotional support have significant effects on retailer satisfaction and expectations. The study provides a range of practical implications for companies in the FMCG industry to enhance their retailer partnership and distribution strategy.
5 17 2026 164 170 10.62823/JCECS/12.02.8858 https://inspirajournals.com/home/viewdetails/?id=8858 https://inspirajournals.com/uploads/Issues/929698121.pdf