Marketing Management

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Senthil Kumar, R and Jaffar, . (2026) Marketing Management. Excel International Journal of Technology, Engineering and Management, 13 (2). pp. 38-42.

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Official URL: https://doi.org/10.64971/j.cph.eijtem.v13.i2.7.202...

Abstract

Marketing management is a crucial function in modern
business organizations that focuses on planning,
organizing, implementing, and controlling marketing
activities to achieve organizational goals. It involves
identifying customer needs, creating value, and building
strong relationships with target markets. In today’s highly
competitive and dynamic business environment, effective
marketing management plays a vital role in ensuring
business success and sustainability.

Item Type:	Article
Subjects:	Management Studies > Marketing Management
Domains:	Management Studies
Depositing User:	Mr IR Admin
Date Deposited:	18 May 2026 05:00
Last Modified:	18 May 2026 05:00
URI:	https://ir.vistas.ac.in/id/eprint/19960

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