FASHION 4.0: Managing the Shift Towards Sustainable and Digital Fashion Ecosystems

Modern digital revolutions in the fashion industry result from the industry-wide use of technology systems, including the Internet of Things (IoT), Artificial Intelligence (AI), blockchain protocols, and Augmented Reality (AR) and Virtual Reality (VR). Advanced technologies have transformed product development and business strategies, standard operating methods, and sustainability measures throughout the fashion industry. The fashion industry currently ranks among the highest global polluters, increasing pressures for environmental reforms. Digital tools increase supply chain visibility while improving manufacturing efficiency through platforms such as Farfetch, Stitch Fix, and Roblox's Nikeland. Virtual Fitting Rooms (VFRs) integrated with mobile applications enhance satisfaction and reduce product returns, while blockchain supports transparency and trust. Immersive technologies reduce waste and enable consumer education. This study analyses modern fashion patterns, identifies gaps in implementation, and proposes strategic directions for sustainable industrial improvement.