From Try-On to Buy-On: The Impact of Immersive Technologies and Experiential Marketing on Consumer Decision-Making in Online Apparel Retail
Joshva, J and Madhumita, G From Try-On to Buy-On: The Impact of Immersive Technologies and Experiential Marketing on Consumer Decision-Making in Online Apparel Retail. -Multidisciplinary, Scientific Work and Management Journal.
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| Item Type: | Article |
|---|---|
| Subjects: | Management Studies > Marketing Management |
| Domains: | Management Studies |
| Depositing User: | user 12 12 |
| Date Deposited: | 12 Jun 2026 13:21 |
| Last Modified: | 12 Jun 2026 13:21 |
| URI: | https://ir.vistas.ac.in/id/eprint/21463 |
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