Nexgen Transformation: Innovation and Business Sustainability in the Fashion Industry.

This research examines the crossroads of sustainability and innovation in fast fashion based on the use of cutting-edge technologies like IoT, AI, and recycling technology. It lists significant challenges such as economic sustainability, regulatory mandate, and consumer unawareness Based on CBMs analysis, digitalization, and the RRR model, it stresses collaborations between stakeholders towards sustainable growth. The research also identifies constraints and suggests future work, i.e., blockchain for transparency.