An Empirical analysis of the effect of user behavior based on marketing sustainable fashion

User behavior has had a significant impact on the fashion sector's marketing strategy. Environmental knowledge, market attitude, social conditioning, and value perception worth all had a favorable influence on the buying, but market attitude had the significant impacts. This study used a decision-making model that encompassed cognition, emotive, and behavior intentions to examine customer behavior of product consumer engagement. On the questionnaires, the demographic and hypothesis measurement items were separated.