To Analyze the Impact of Digital Marketing Strategies on Organizational Performance in the Jewellery Industry

The study examines the impact of digital marketing on growth of the organization in the jewellery industry. It focuses on influencing purchase decisions & the use of technological advancements in marketing of the companies. The research adopts a descriptive design with primary data collected from 153 respondents using structured questionnaires. The statistical analysis with correlation, ANOVA and regression, shows that there is a connection between digital marketing and people's buying decisions. The study proves that companies should use both traditional & modern marketing methods together if significant growth is required and be competitive in the jewellery industry.

Keywords: Organizational Performance, Digital Marketing, Primary Data, Jewellery Industry.