Immersive Commerce in Fashion: Evaluating the Influence of AR/VR-Driven Marketing on Online Garment Purchase Decisions

Joshva, J and Madhumita, G Immersive Commerce in Fashion: Evaluating the Influence of AR/VR-Driven Marketing on Online Garment Purchase Decisions. -Multidisciplinary, Scientific Work and Management Journal.

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Item Type:	Article
Subjects:	Management Studies > Marketing Management
Domains:	Management Studies
Depositing User:	user 12 12
Date Deposited:	12 Jun 2026 13:00
Last Modified:	12 Jun 2026 13:00
URI:	https://ir.vistas.ac.in/id/eprint/21460

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