Items where Subject is "Marketing Management"

Article

Ahamed shahith ilahi, M and Priyadharshini, R (2026) A Study on the Impact of Search Engine Optimization (SEO)on Website Traffic and Lead Generation. International Journal of Creative and Open Research in Engineering and Management, 2 (5). pp. 1-11. ISSN 3108-1754

Aishwarya, L and Jagadeesan, P (2025) The Influence of LGBTQ+ Inclusive Marketing on Consumer Purchase Decisions: A Quantitative Assessment. The Influence of LGBTQ+ Inclusive Marketing on Consumer Purchase Decisions: A Quantitative Assessment.

Anandhi, S and Thirumagal, P G (2025) EWOM Information Evaluation On Purchase Decisions Of Electronic Home Appliances: A Study In Chennai City. International Journal of Environmental Sciences. ISSN 2229-7359

Anandhi, S and Thirumagal, P G (2025) Evaluating The Impact of Ewom Information Usefulness on Electronic Gadget Purchase Decisions. International Journal of Environmental Sciences. ISSN 2229-7359

Anish B, Bhaskaran and Thaiyalnayaki, M. (2022) Consumer preferences on green marketing products in Chennai city. NEUROQUANTOLOGY, 20 (15). ISSN 1303-5150

Anitha Kumari, D. and Suganya Devi, P. and Ashok Kumar Katta, V (2019) Customer Perception on Technology Intergration in the CRM Strategy of Big Bazaar, Chennai. International Journal of Innovative Technology and Exploring Engineering (IJITEE), 8 (7C2). ISSN 2278-3075

Ashifa, N T and Shashila, S. (2025) THE POWER OF STORYTELLING IN STARTUP OF BEAUTY PRODUCTS. International Conference on Technology, Research and Smart Education ICTRSE - 2025 Organized by Cape Arts and Science College: 18. pp. 70-78. ISSN 978-93-6492-441-2

Bharanitharan, M. and Madhumita, G. (2024) Effect of Office Automation on Enhancing Quality of Life of Employees in IT/Printing Industry. Quality-Access to Success, 25 (201).

Bharathi, K and Sudha, S (2017) A Study on Buying Behavior of Eco-Friendly Apparel with Special Reference to Tanjore. Indian Journal of Public Health Research & Development, 8 (3). p. 121. ISSN 0976-0245

Chalapathi, Beeraka and Rajini, G (2024) An Empirical analysis of the effect of user behavior based on marketing sustainable fashion. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 883. ISSN 2953-4860

Chandrasekaran, S and Shashila, S. (2025) ENGLISH FOR DIGITAL ENTREPRENEURS: COMMUNICATING IN THE ONLINE MARKETPLACE. International Conference on Technology, Research and Smart Education ICTRSE 2025, 1: 3. pp. 28-36. ISSN 978-93-6492-441-2

Christeena, A. Binu and Preetha, S. (2019) Effects of Nudge and Purchase Intention in Online Purchasing of Electronic Products. Indian Journal of Public Health Research & Development, 10 (1). p. 282. ISSN 0976-0245

Cimna Sunny, M and Gokulakrishnan, A and Saravanakumar, G and Vetrivel, V and Vinayagam, K (2024) The Role of Brand Determinants in Maintaining Long-Term Customer Relationships with Branded Product. International Journal for Multidisciplinary Research, 6 (1). pp. 1-11. ISSN 2582-2160

Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K and Vetrivel, V (2023) The Impact of Branding on Supermarket Visits: A Comprehensive Analysis. International Journal of Advances in Engineering and Management, 5 (9). pp. 387-394. ISSN 2395-5252

Deivayanai, S and Chandran, M (2023) IS THE BRAND DEFORMITY A SYMBOL OF SUCCESS?. - A STUDY IN THE VIEW OF CHENNAI CONSUMERS. European Chemical Bulletin.

Della, Samuel and Murugan, P (2025) A STUDY ON THE IMPACT OF AI-POWERED PERSONALIZED MARKETING ON CONSUMER PURCHASES. Recommendation engines and dynamic advertising: Impact on decision‑making and satisfaction.

Devi, M. and Anitha Kumari, D. (2024) Green Marketing and Its impact on Consumer Behavior: A Qualitative Study on Consumer buying behavior. Journal of Propulsion Technology, 45 (3). ISSN 1001-4055

Dhanashree, G. S. and H. Kamilah, Banu (2025) AN EVALUATING GREEN MARKETING TECHNIQUES ADOPTED BY THE AUTOMOBILE SECTOR IN CHENNAI CITY. International Journal of Science Technology and Management, 14 (2). ISSN 2394-1537

Dhanashree, G. S. and H. Kamilah, Banu (2023) RECENT BUSINESS TRENDS AND CHANGES IN RETAIL SECTOR. Shodha Prabha.

Dr, V.Jayanthi (2018) An Assessment of Customers’ Perceptions of E-Commerce. Eurasian Journal of Analytical Chemistry. ISSN 1306-3057

Gajalakshmi, N and Vinayagam, K (2026) The Impact of Influencer Marketing on Student Engagement and Purchase Intention in E-Learning Platforms. The Impact of Influencer Marketing on Student Engagement and Purchase Intention in E-Learning Platforms, 35 (2). pp. 3232-3233. ISSN 1053-7899

Gajalakshmi, N and Vinayagam, K (2026) The Role of Social Media Marketing in Shaping Consumer Preferences for E-Learning Platforms. Multidisciplinary, Scientific Work and Management Journal. ISSN ISSN 1053-7899

Gokulakrishnan, A and Mofika, S and K Thirumalvalavan, K and Vetrivel, V and Vinayagam, K (2023) The effectiveness of sales promotions on building brand value in super markets. International Journal of Management and Commerce, 5 (2). pp. 63-68. ISSN 2664-6854

Govindasamy, P and Mathuraswamy, P and Anitha Kumari, D. and Manoj, G (2022) Demystifying Development and Maneuvring of Indices of Stock Market in India. Quality - Access to Success, 23 (190).

H. Kamilah, Banu and Jayakani, S (2022) CONSUMPTION OF PACKAGED DRINKING WATER: IMPACT ON BUYING BEHAVIOUR OF THE CONSUMERS. Journal of the Oriental Institute.

Indubala, E and Chandran, M (2023) An Analysis on the Perception of Consumers Towards Fintech Businesses in India – A Study with Special Reference to Chennai District. Journal of Propulsion Technology, 44 (4). ISSN 1001-4055

Indubala, E and Chandran, M (2025) AN EXAMINATION OF INDIAN CONSUMERS' PERCEPTIONS OF FINTECH COMPANIES, WITH A PARTICULAR FOCUS ON CHENNAI DISTRICT. Journal of Rare Cardiovascular Diseases. ISSN 2299-3711

Indubala, E and Chandran, M (2023) A Study on the Investment Preferences of Corporate Security Investors in Chennai City. International Journal of All Research Education and Scientific Methods, 11 (10). ISSN 2455-6211

Jai Mohan, K and Vardhini, V (2026) Impact of Influencer Engagement on Dealer Trust and Sales Performance: Evidence from the Steel Industry. Journal of Advance and Future Research, 4. pp. 280-286. ISSN 2984-889X

Jayasree, Krishnan and Anand, Kumar B (2026) STRATEGIC INCOTERMS : A CATALYST FOR CUSTOMER RETENTION. International Journal of Creative Research Thoughts: IJCRT16010. pp. 25-33. ISSN 2320-2882

Jayasree, Krishnan and Kalpana, K (2025) The Influence of Emotional and Situational Factors on Impulsive Purchasing in M-Commerce. International Journal of Innovative Science and Research Technology, 10 (7): IJISRT25JU. ISSN 2456-2165

Jayasree, Krishnan and SanthaSorubini, P Navigating Sustainability and Consumer Behaviour in Fashion: Brand Avoidance, Digital Influence, and Emerging Trends among Gen Z and Millennials. International Journal of Innovative Science and Research Technology. ISSN 2456-2165

Joshva, J and Madhumita, G From Try-On to Buy-On: The Impact of Immersive Technologies and Experiential Marketing on Consumer Decision-Making in Online Apparel Retail. -Multidisciplinary, Scientific Work and Management Journal.

Joshva, J and Madhumita, G Immersive Commerce in Fashion: Evaluating the Influence of AR/VR-Driven Marketing on Online Garment Purchase Decisions. -Multidisciplinary, Scientific Work and Management Journal.

Kamala, S and Thaiyalnayaki, M. (2026) Examining the Impact of Pre-Purchase Information Sources, Demographics, and Communication Strategies on Consumer Satisfaction in the Two-Wheeler Industry. MSW Management, 36 (1). pp. 1872-1879. ISSN 1053-7899

Kanmani, J and Kavitha, M. and Prabaharan, T (2025) Influence Of Marketing Automation on Customer Retention. Journal of Neonatal Surgery, 14 (12s). pp. 997-1001. ISSN 2226-0439

Karthikeyan, G. and Amutha, G. (2026) A Study on Client Satisfaction and Service Quality in a Software Development Company with Reference to Femtosoft. Journal of Modern Management & Entrepreneurship, 16 (02). pp. 6-10. ISSN 2231167X

Kavitha, B and Rajini, G (2024) The Impact of AI-driven Technological Influences on Security Measures within Digital Wallets amid Digital Revolution. International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING.

Krishna, J. Phani and Katta, Ashok Kumar and Rai, Nisha and Parmar, Mohfiz (2022) Analysis of influencing factors on digital platform and its impact on buyers. International journal of health sciences. pp. 6984-6989. ISSN 2550-6978

Krithika, M and Rajini, G (2017) Evidence of Effect of Perceived Risk on Online Shopping Cart Abandonment. Evidence of Effect of Perceived Risk on Online Shopping Cart Abandonment.

Kumar, Manoj and Devi, Kabirdoss (2026) Factors Influencing Retailers Expectation in the FMCG Identify Evidence from Trichy District. Journal of Commerce, Economics & Computer Science, 12 (02). pp. 164-170. ISSN 23957069

M, DEVI and D, ANITHA KUMARI (2026) The Role of Green Marketing Strategies in Shaping Consumer Attitudes and Purchase Intentions toward Eco-Friendly Products: With Special Reference to SDG 12 (Responsible Consumption and Production). Multidisciplinary, Scientific Work and Management Journal, 36 (1). ISSN 1053-7899

Manimalar, R. and Sudha, S and James, Fabian Andrew (2016) The Mediating Role of Consumer Trust on the CSR-Brand Loyalty Link. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Monica, K and Jagadeesan, P (2026) An Analysis Of Young People'S Perceptions Of Social Media Platforms. International Journal of Drug Delivery Technology, 16 (9s). ISSN 09754415

Murali, S. and Pugazhendhi, S. and Muralidharan, C. (2016) Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business. Journal of Retailing and Consumer Services, 30. pp. 67-83. ISSN 09696989

Nandi, Sudheer and Subrahmanyan, Preetha (2026) Social media marketing: understanding cognitive biases in consumer purchase intentions. Management Decision. pp. 1-28. ISSN 0025-1747

Nithya, M and Gokulakrishnan, A (2025) Analyzing the Determinants of E-Shopping Behavior and Their Impact on Customer Satisfaction in Online Shopping. Journal of Neonatal Surgery, 14 (17s). pp. 340-347. ISSN 2226-0439

Nithya, M and Gokulakrishnan, A (2023) The Impact of Perceived Risk on Online Shopping Behaviour: Exploring the Moderating Role of Gender. Tuijin Jishu / Journal of Propulsion Technology, 44 (6). pp. 209-218. ISSN 1001-4055

Prabhakar Christopher David, M (2026) The Impact of Digital Marketing Strategies on Consumer Buying Behaviour in Online Retail Platforms. Multidisciplinary, Scientific Work and Management Journal, 36. 04-08. ISSN 1053-7899

Pushpalatha, H and Chandran, M (2019) Factors Determining Corporate Rebranding In Services Sector – A Study With Reference To Chennai. Restaurant Business, 118 (11). pp. 343-352. ISSN 0097-8043

Radha, P and Sasikumar, P (2025) Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu. Evaluating the Impact of Customer Integrity on the Effectiveness of Sustainable Marketing Strategies in Tamil Nadu, 14 (6). pp. 479-486. ISSN 2226-0439

Rajeswari, S. and Anitha Kumari, D. (2024) IMPACT OF ESG INDEX ON STOCK AND FIRM PERFORMANCE IN THE INDIAN STOCK MARKET. International Journal of Applied Engineering & Technology, 6 (1). ISSN 2633-4828

Rajeswari., K and Suganya, R.V (2022) AI HORIZON: ILLUMINATING THE FUTURE OF MARKETING. IJFANS INTERNATIONAL JOURNAL OF FOOD AND NUTRITIONAL SCIENCES, 10 (11). pp. 3575-3584. ISSN 2319 1775 / 2320 7876

Rajini, G and Madhumita, G (2016) Exuberance Due to Celebrity Endorsement on Brands: A Product Categorical Study. Indian Journal of Science and Technology, 9 (32). ISSN 0974-6846

Ranjith, B and Madhumita, G (2024) Adoption Of Consumer Behavior Metrics On Virtual Buyer Decisions. Library Progress International.

Ranjith, B and Madhumita, G (2025) From Clicks to Commitment: Consumer Behavior Metrics and Their Impact on Online Purchase Decisions. International Journal of Environmental Sciences.

Roshan, M and Devi, Kabirdoss (2025) MARKET ANALYSIS OF FRESH & HONEST’S BUSINESS MODEL COFFEE MAKER RENTALS AND COFFEE BEAN SALES. IARJSET, 12 (4). ISSN 23941588

Ruby Evangelin, M and Gokulakrishnan, A and Prabhakar Christopher David, M and Sasikumar, P (2025) The Impact of Artificial Intelligence Application Towards Digital Marketing. Advances in Consumer Research, 2 (4). pp. 1567-1576. ISSN 0098-9258

Ruby Evangelin, M. and Gokulakrishnan, A and Sasikumar, P (2023) Emerging Trends in Online Impulse Buying Behavior: A Bibliometric Analysis and Future Research Directions. Tuijin Jishu/Journal of Propulsion Technology, 44 (5). pp. 430-451. ISSN 1001-4055

Seethu, John and Thaiyalnayaki, M. (2022) IMPACT OF SERVICE QUALITY OF RETAIL SUPER MARKETS ON CUSTOMER SATISFACTION- A STUDY WITH REFERENCE TO CHENNAI CITY. ANNALS OF FOREST RESEARCH, 65 (1). ISSN 2065-2445

Senthil Kumar, R and Jaffar, . (2026) Marketing Management. Excel International Journal of Technology, Engineering and Management, 13 (2). pp. 38-42.

Senthil Kumar, R and Niranj, J M (2026) Rural Marketing. Excel International Journal of Technology, Engineering and Management, 13. pp. 24-28. ISSN 2348-0378

Senthil Kumar, R and Niranj, J M (2026) Rural Marketing. Excel International Journal of Technology, Engineering and Management, 13 (2). pp. 24-28.

Sharmila, R. and Kavitha, M. (2018) A study on customer experience in E-Tailing and retailing. Indian Journal of Public Health Research & Development, 9 (9). p. 375. ISSN 0976-0245

Shashila, S. and Chitra, C (2026) Creative Marketing Techniques For Eco-Friendly Products To Increase Customer Acquisition. International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (CE- 07): 7. pp. 60-69. ISSN 978-81-69360-83-8

Shashila, S. and Chitra, C (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2). pp. 1-7. ISSN E-ISSN: 3048-7641

Sheldon Antony, P and Senthil Kumar, R (2026) A Study On Lead-To-Booking Funnel Analysis And The Impact Of Follow-Up Frequency On Sales Conversion At Sree Kumar Infrastructure. IJMRR, 19 (2). pp. 127-131. ISSN 2249-7196

Srilekha, L and Amutha, G. (2026) To Analyze the Impact of Digital Marketing Strategies on Organizational Performance in the Jewellery Industry. International Journal of Education, Modern Management, Applied Science & Social Science, 08 (02(I)). pp. 43-48. ISSN 25819925

Sriram, M. and Devi, Kabirdoss (2024) PREFERENCE OF INNOVATIVE AND TECHNOLOGICAL INTEGRATION OF MUTUAL FUND INVESTMENT TO THE INVESTOR IN THE CHENNAI CITY. International Journal of Advanced Research in Commerce, Management &Social Science (IJARCMSS), 7 (2). pp. 25-30. ISSN 2581-7930

Subalatha, T and Vijayashree, P (2023) A COMPARATIVE STUDY ON PURCHASE BEHAVIOR AND CUSTOMER SATISFACTION FROM ONLINE TRADE PURCHASES & LOCAL RETAIL TRADE PURCHASES OF FMCG IN CHENNAI CITY. China Petroleum Processing and Petrochemical Technology.

Subalatha, T and Vijayashree, P (2023) CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY ON CHENNAI CITY. European Chemical Bulletin, 12 (6).

Subalatha, T and Vijayashree, P (2023) CONSUMERS' PURCHASE INTENTION WITH RELEVANCE TO E-SHOPPING - A STUDY WITH REFERENCE TO CHENNAI CITY. European Chemical Bulletin.

Sudha*, Dr.S. and Shalini, Dr.P. and Vennilaashree, Dr.S. (2019) Role of Brand Awareness, Brand Loyalty and Advertisements towards Consumer Buying Behaviour in Insurance Industry. International Journal of Engineering and Advanced Technology, 9 (1). pp. 6847-6849. ISSN 22498958

Suganya Devi, P. and Anitha Kumari, D. (2020) Brand Awareness: Emerging Market Perspectives. TEST, 83. ISSN 0193-4120

Sunantha, P and Chandran, M (2022) AN EVOLUTION OF MOBILE COMMERCE – A THEORETICAL APPROACH. Journal of the Oriental Institute, 71 (1). pp. 74-77. ISSN 0030-5324

Sunantha, P and Chandran, M (2019) FACTORS INFLUENCING THE CUSTOMER EXPERIENCE IN DIGITAL BANKING AND FINANCIAL PERFORMANCE. ADALYA JOURNAL, 8 (10). pp. 322-323.

Sunantha, P and Chandran, M (2020) Impact of social media-a study with reference to children, adolescent and youth in chennai. International Journals of Advanced Science and Technology, 29 (8s). pp. 2140-2144.

Sunantha, P and Chandran, M (2020) A STUDY ON SOCIAL MEDIA IN HIGHER EDUCATION : A DIGITAL REVOLUTION. Journal of Interdisciplinary Cycle Research, XII (II). pp. 418-421. ISSN 0022-1945

Sunantha, P and Chandran, M (2022) study on customer satisfaction towards digital marketing. International journal of health sciences. pp. 9943-9949. ISSN 2550-6978

Tharun, P and Amutha, G. (2026) A Study on Customer Feedback Analysis for Improving Marketing Effectiveness in Greenline Eco Product Pvt Ltd. International Journal of Advanced Research in Commerce, Management & Social Science, 09 (02(I)): 8821. pp. 136-140. ISSN 25817930

Vetrivel, V and Deepa, S and Vinayagam, K and Gokulakrishnan, A and Thirumalvalavan, K (2023) Understanding consumer perceptions of brand determinants in service sector brand extension. International Journal of Commerce and Management Research, 9 (5). pp. 1-5. ISSN 2455-1627

Vetrivel, V and Sasikumar, P. and Gokulakrishnan, A and Ruby Evangelin, M. and Dr, V.Jayanthi and Vijayalakshmi, V (2022) The impact of sales promotion techniques on consumer purchase intention in FMCG products. International Journal of Commerce and Management Research, 8 (1). pp. 23-26. ISSN 2455-1627

Vijayashree, P and Jamuna, R (2023) CONSUMER BUYING BEHAVIOUR FOR LUXURY PRODUCTSUNDER EMOTIONAL INFLUENCEIN CHENGALPATTU DISTRICT. European Chemical Bulletin.

Vinayagam, K and Saravanakumar, G and Gokulakrishnan, A and Deepa, S and Kalaiselvan, V (2023) The role of customer experience on retail management and customer loyalty. International Journal of Commerce and Economics, 5 (4). pp. 49-56. ISSN 2664-7532

Vinayagam, K and Vetrivel, V and Prabhakar Christopher David, M and Gokulakrishnan, A and Adil, Rasool (2025) CUSTOMER SATISFACTION AND SERVICE DELIVERY IN RURAL CO-OPERATIVE BANKING: AN EMPIRICAL STUDY. International Journal of Innovation Scientific Research and Review, 07 (06). ISSN 2582-6131

sabeela Abdulsalam, K and Murugan, P (2025) A Study on the Factors Associated with AI-Driven Digital Marketing”. The Indian Economic Journal, 3 (123). pp. 1108-1113. ISSN 0019-4662

Book Section

Anitha, K. and Anitha, A. and Preetha, S. and Annie, Sam (2025) Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-time Marketing Analytics. In: Data Engineering for Data-driven Marketing. Emerald Publishing Limited, pp. 73-90. ISBN 978-1-83662-326-7

Aparna, R. and Thaiyalnayaki, M. (2025) THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN CHENNAI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Arjun, A. and Thaiyalnayaki, M. (2025) AN ANALYSIS OF CUSTOMER SATISFACTION TOWARDS HERO BIKES A STUDY AT TKR MOTORS PRIVATE LIMITED, PANRUTI. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,.

Balasubramani, A. and Thaiyalnayaki, M. (2025) A STUDY OF PERFORMANCE APPRAISAL IN JAIPURIA SILK MILLS PRIVATE LIMITED AT BANGALORE. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Dhanalakshmi, S and Kavitha, M. (2025) INTEGRATED MARKETING COMMUNICATION TOWARDS DIGITALIZATION IN BUSINESS MANAGEMENT AND INNOVATION. In: Future of Sustainable Business: Trends, Challenges and Opportunities. Jai Shivaasni Publications. ISBN 978-93-343-3315-2

Dheenadhayalan, V. and Brindha, Dr.P (2025) THE INFLUENCE OF SENSORY MARKETING ON CONSUMER BEHAVIOR: A NEUROMARKETING PERSPECTIVE. In: Cutting-Edge Research in Commerce and Management: A Technology Perspective – Neuromarketing, Consumer Behaviour & Digital Marketing Strategies Perspective. Forschung.

Duimon, T. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION IN RETAIL AUTOMOBILE BATTERY AND INVERTER SECTOR. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

Gokulakrishnan, K. and Thaiyalnayaki, M. (2025) A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO BAJAJ AUTO LTD. In: An Empirical Research on Customer Satisfaction towards Various Services. Aasan International Publications,. ISBN 978-81-985920-7-1

H. Kamilah, Banu and Dhanashree, G. S. (2025) ARTIFICIAL INTELLIGENCE AND ITS INFLUENCE ON BUSINESS PRICING AND MARKET DYNAMICS. In: Artificial Intelligence and Machine Learning in Business: Pioneering the Future of Commerce. SS PUBLISHING HOUSE. ISBN 978-81-967219-4-7

JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE FOR MARKETING EXCELLENCE. In: The emergence of Artificial Intelligence (AI) has revolutionized the business landscape, transforming the way organizations interact with customers, analyze market trends, and make strategic decisions. In an era characterized by rapid digitalization and i. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-02-7

Mano, Devi and D, Anitha Kumari and N, Mari Anand (2026) The Impact of Green Marketing Strategies on Consumer Purchase Intention of Green Product. In: AI-Driven Strategies for Sustainable Guest Experience in Intelligent Hospitality. First Edition (1st Edition) ed. Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) . IGI Global Scientific Publishing, United States, pp. 125-148. ISBN 979-8-3373-8197-8

Mohammed Ameen, S and Kavitha, M. (2025) NEUROMARKETING IN THE DIGITAL ERA: HARNESSING EMOTIONAL INSIGHTS TO TRANSFORM CONSUMER ENGAGEMENT. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Neuromarketing, Consumer Behaviour & Digital Marketing Strategies Perspective. Forschung. ISBN 978-93-91772-91-8

Murugesan, D and Swathi Pradeeba, P. (2024) GROWTH AND DEVELOPMENT OF ONLINE SHOPPING IN INDIA. In: New Entrepreneurial Trends in Business Marketing Knowledge. 9789392045431 ed. 720 Degree Research Pvt Ltd..

Suganya, R.V and Chandra Sekhra Reddy, O (2024) GREEN MARKETING AND PRACTICES AND ITS IMPACT OF GREEN SATISFACTION AND GREEN LOYALTY IN A BUSINESS TO BUSINESS. In: INDUSTRIAL ERA 5.0 (Initiatives & Challenges). INDUSTRIAL ERA 5.0 (Initiatives & Challenges), pp. 103-113.

Swathi Pradeeba, P. (2025) Intelligent Pricing and Promotion Strategies in Conversational Commerce. In: The Future of E-Commerce Redefining Online and Retail in the AI-Driven Era. Imaginex Inks Publication. ISBN 978-81-988536-2-2

Swathi Pradeeba, P. and Murugesan, D (2024) Perceptions of Marketing Professionals Regarding the Impact of Artificial Intelligence on Marketing. In: The Ethics of AI: Challenges and Solutions for a Fair Future. Surya Multidisciplinary Publication. ISBN 978-81-972279-5-0

Swathi Pradeeba, P. and Murugesan, D (2025) A Perspective of Consumer Psychology on the Impact of Storytelling Techniques in Digital Marketing on Brand Loyalty. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. https://www.kdpublications.in, Maharashtra, India, pp. 164-174. ISBN 978-93-47336-48-5

Swathi Pradeeba, P. and Murugesan, D (2023) A STUDY ON THE STANDARDS AND PROBLEMS OF UNETHICAL ADVERTISING. In: Strategic Business Decisions for Sustainable Development. ALBOREAR (OPC) PVT.LTD.. ISBN 978-81-946660-4-2

Vardhini, V. and Devi, Kabirdoss (2024) Adapting Floating Solar Power Projects: A Study of Sustainability and Economic Viability in Tamil Nadu, India. In: 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023),. 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023),, pp. 920-931.

Conference or Workshop Item

A, Vivekananth and Thirumagal, P G (2025) Customer Adoption of AI-Based Chatbots in Retail Banking Using Hybrid SEM-ANN Modeling Approach. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Aishwarya, L and Jagadeesan, P (2025) A study on LGBTQ-Inclusive Marketing As A Path Economic Growth in Developing Countries. In: The Indian Economic Journal.

Ambuli, T.V. and K, Sampath. and Venkatesan, S. and Ramu, V. and Devi, Kabirdoss (2026) Predictive Analytics Framework for Strategic Decision-Making in Retail and Customer Churn Management. In: 2025 IEEE 3rd Global Conference on Wireless Computing and Networking (GCWCN), 22-23 November 2025, Lonawala,Maharashtra, India.

Ananthan, J and Vinayagam, K (2025) Impact of Digital Marketing in Customer Plot Purchase Decision in Puducherry. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

Anitha Kumari, D. and Govindaraj, Manoj and Gopal, Madhumita Giridhar and Gnanasekaran, Chandramowleeswaran (2024) Transformative technologies: Robotics, IoT, and AI applications in the landscape of smart manufacturing. In: THE 5TH INTERNATIONAL CONFERENCE ON BUILDINGS, CONSTRUCTION, AND ENVIRONMENTAL ENGINEERING: BCEE5, 21–23 November 2023, Amman, Jordan.

Bagavathy, K. L. and Shanmugam, Harihara (2025) Social media marketing and consumer behaviour in online pharmacies: A study in Tamil Nadu, India. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Bakkia Lakshmi, C and Kotteeswaran, M. (2026) An Analysis of Consumer Contentment with Digital Marketing Tools, Particularly with Regard to Chennai Website Design and Development. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.

Devi, M. and Anitha Kumari, D. (2024) Evaluating the Effects of Green Marketing on Brand Image and Consumer Purchase Intention. In: Proceedings of the 3rd International Conference on Optimization Techniques in the Field of Engineering (ICOFE-2024).

Dhanalakshmi, S and Kavitha, M. and Senthil Kumar, S (2025) Counterfeit Product Detection Using Structured Prediction-Based Deep Convolutional Generative Adversarial Networks for Classification. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Hindhumathi, A and Vinayagam, K (2025) A Conceptual Analysis of the Paradigm Shift towards Imported FMCG Products in India and its Economic Implications, Incorporating the Moderating Role of Consumer Ethnocentrism. In: 108th Annual Conference of the Indian Economic Association (IEA)., 27th to 29th December 2025, VISTAS.

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Jayasree, Krishnan and SanthaSorubini, P (2025) FASHION 4.0: Managing the Shift Towards Sustainable and Digital Fashion Ecosystems. In: 11th IEEE International Conference on Sustainable Technology and Engineering.

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Book

K L, Bagavathy and Shanmugam, Harihara (2025) Social Media Promotion Timing to Influence Consumer Behavior in E-Pharmacies. IEEE, pp. 433-437. ISBN 979-8-3315-2605-4

M, Sivalingam and D, Anitha Kumari and S, Perumal Raja (2026) Social Media Marketing Activities: Driving Consumer Engagement and Purchase Intent. MAXELO INTERNATIONAL PUBLICATION, Sirlanka, Africa. ISBN 978-81-999618-8-3

Rani, Dr.S.Vennila CONSUMER BEHAVIOUR IN THE AGE OF ARTIFICIAL INTELLIGENCE. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS, Tamilnadu, India. ISBN 978-81-69041-09-6

Composition

Emma Joshy, J and Majini Jes Bella, K (2026) ETHICAL ISSUES IN MARKETING. [Composition]