AN ANALYSIS OF CONSUMER SATISFACTION WITH ONLINE SHOPPING: A CASE STUDY OF FLIPKART
Abdul Raouf, K P and Vanitha, P (2025) AN ANALYSIS OF CONSUMER SATISFACTION WITH ONLINE SHOPPING: A CASE STUDY OF FLIPKART. RESEARCH EXPLORER-International Journal on Economic and Business Management, XIV (48(2)). pp. 6-8. ISSN 2250-1940 (P), 2349-1647(O)
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Abstract
This study aims to assess consumer satisfaction with online shopping, concentrating on
Flipkart, a major e-commerce platform in India. As technology advances and digital access
expands, consumer expectations have evolved significantly. The research is based on primary
data collected from 100 Flipkart users in the Delhi-NCR region, evaluating key factors such
as product quality, delivery efficiency, pricing, return policies, customer support, and app
usability. Through a combination of data analysis and theoretical perspectives, the study
identifies Flipkart’s strengths, highlights areas needing improvement, and provides actionable
suggestions to improve the overall shopping experience for consumers
| Item Type: | Article |
|---|---|
| Subjects: | Commerce > Management |
| Domains: | Commerce |
| Depositing User: | Mr IR Admin |
| Date Deposited: | 11 May 2026 09:12 |
| Last Modified: | 11 May 2026 09:12 |
| URI: | https://ir.vistas.ac.in/id/eprint/16383 |
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