INFLUENCE OF AI-PERSONALIZED COSMETIC BRANDING ON CUSUMER PERCEPTION, LOYALTY AND REGIONAL ADOPTION IN TAMIL NADU

CHITRA, V and SHABNAM, A (2025) INFLUENCE OF AI-PERSONALIZED COSMETIC BRANDING ON CUSUMER PERCEPTION, LOYALTY AND REGIONAL ADOPTION IN TAMIL NADU. The Indian Economic Journal, 6 (4). pp. 21-26. ISSN 0019-4662

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Abstract

Artificial Intelligence has transformed the background of consumer marketing, specifically in the beauty and cosmetics industry. Personalized branding where AI- driven algorithms analyse buyer preferences, purchase data and demographic profile has emerged as a strong tool to enriched buyer engagement. This study examines the influence of AI personlized cosmetic branding on consumer perception and loyalty in Tamil Nadu.

Item Type:	Article
Subjects:	Commerce > Management
Domains:	Commerce
Depositing User:	Mr IR Admin
Date Deposited:	19 May 2026 05:22
Last Modified:	19 May 2026 05:25
URI:	https://ir.vistas.ac.in/id/eprint/18739

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