A Study on Consumer Behaviour in Fast Moving Consumer Goods – Descriptive Analysis

The study of consumer behaviour is paramount in marketing &
business as it plays a crucial role in knowing the needs to be met.Consumer behaviour is the analysis of the decisions made by consumers on their needs or wants, the act of buying products or services or organisations. The study aims to discuss in detail consumer behaviour towards Fast Moving Consumer Goods (FMCG),the factors that affect the decision making of consumers, theprevailing trends and suggestions on improvements by marketers inthe market. The study is an analysis of the current picture of the market in terms of its improvements from the past behaviour of consumers. This study is a literature review from journals of the past
to the present market circumstances, many online websites, course materials of online courses, blogs, etc and the validity of this study is measured by the secondary data provided by past researchers. The study is from the consumer perspective on how marketers convince consumers are focused. There are multifarious activities behind the
scenes of marketing. The study focuses mainly on the psychological factors, personal factors, cultural factors, social factors and economic
factors. The study also concentrates on the online and traditional shoppers of consumer goods, the decision-making process, and prevailing challenges for marketers. From the consumer perspective,the convincing factors that affect the purchase decision of consumers are discussed. The technology has advanced in every sector the different digital technologies involved in the marketing of consumer
goods are discussed. Every aspect of modern marketing is covered in this study.