Role of fintech - innovation and adoption in sustainable business start-ups

India's fintech industry is booming, fueled by digitalization, tech advancements, and a high adoption rate of 87%, surpassing the global average. This has created a conducive environment for fintech startups to thrive and innovate. Fintech promotes financial inclusion by providing banking services to the unbanked. This study examines fintech's role in digital transformation, regulatory frameworks, government initiatives, and emerging trends, while also identifying challenges and key areas for fintech startups.
Keywords: Fintech, Financial inclusion, Economic and Sustainable.