EXPLORING ARTIFICIAL INTELLIGENCE'S ROLE IN CUSTOMIZING ONLINE SHOPPING EXPERIENCES

ABSREACT: The rapid emergence and evolution of e-commerce have greatly changed the way retailers operate. Due to increasing reliance on technology, e-commerce companies are now able to improve their customers experience by using AI. This report explores the various ways in which AI is being used to enhance the customer experience in the industry. Just like consumer have probably purchased something on mobile, they have also probably interacted with the AI in an ecommerce capacity. Whether it be through an AI-powered customer support bot or an ad catered to you based on your purchase history, AI is integrating into the ecommerce industry more and more to improve sales and engage customers. This study examines the role of Artificial Intelligence in assisting online consumers with their purchasing choices.
Keywords: Artificial Intelligence, e-commerce, Probable Purchase, Purchase Behaviour, Personalizing assistance