An Empirical Relationship Between Referral Programs and Customer Engagement of Store Brands

Referral programs are a powerful customer engagement tool for store brands, leveraging word-of-mouth marketing to acquire
new customers and build brand loyalty, The main aim of this study are To find the various variables influencing customer in
to referral programs and analyses the influence of referral programs on customer engagement. Referral programs leverage
word-of-mouth marketing by incentivizing existing customers to refer new customers. Finally, it concludes that referral
program incentivizes customers to recommend a store or brand to their friends and family in exchange for rewards and it
leads to customer engagement in the store brands.