GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY IN THE 21 CENTURY: “TOWARDS ECONOMY 4.0”

The rapid emergence and evolution of e-commerce have greatly
changed the way retailers operate. Due to increasing reliance on technology, ecommerce
companies are now able to improve their customers experience by using
AI. This report explores the various ways in which AI is being used to enhance the
customer experience in the industry. Just like consumer have probably purchased
something on mobile, they have also probably interacted with the AI in an
ecommerce capacity. Whether it be through an AI-powered customer support bot
or an ad catered to you based on your purchase history, AI is integrating into the
ecommerce industry more and more to improve sales and engage customers. This
study examines the role of Artificial Intelligence in assisting online consumers with
their purchasing choices