A STUDY ON CONSUMER PERCEPTION TOWARDS DIET FOOD PRACTICES WITH REFERENCE TO CHENNAI CITY

The study reveals that the consumer perception towards diet food products based on analysing the consumer perception, attitudes and purchasing intention regarding the diet food practices, considering the factors that shapes the preferences and consumption pattern of the consumers. The research aims to identify the key determinants such as lifestyle changes, consciousness, marketing influences, price sensitivity. These insights provide valuable note for the policy makers, marketers and health practioners aiming to promote healthier diet behaviors.