Digital Branding in the Contemporary Business Landscape: An Analytical study of Strategies, platforms and consumer perception

This paper analyses the transformation of branding in the digital age, focusing on strategic approaches, platform selection, and the impact on consumer behaviour. Unlike traditional branding, digital branding continuous adaptation and engagement through dynamic, data-driven interactions.
Through a critical examination of current practices and case examples, this paper explores how digital strategies affect consumer trust, brand loyalty, and market competitiveness. The study concludes with insights into emerging trends and key implications for businesses seeking to strengthen their digital brand presence.