CUSTOMER PERCEPTION TOWARDS SERVICE QUALITY ONPRIVATE SECTOR BANKS IN KANCHEEPURAM DISTRICСТ

Significant developments have occurred in the Indian banking sector since
liberalisation. Over the past ten years, there has been a noticeable change in its
operational environment. There are significant changes occurring in every facet of the
Indian banking sector's operations. The market has evolved significantly, focusing
mostly on the needs of the consumer. The banks are quite picky in determining the
demands of their customers and how well those needs can be satisfied in these days of
fierce competition. They battle constantly and come up with new ways to set
themselves apart from their rivals by offering their clients superior financial services
and cutting-edge, high-tech goods. It is important to remember that success cannot be
achieved by technological prowess or novel items on their own. The researcher has
accomplished the following objectives, such as to know the demographic profile of the
customers and their perception towards service quality in private sector banks. To
analyze SERQUAL dimensions of private sector banks in kancheepuram district and to
give valuable findings and suggestion. The finding out the research article there is a
significant relationship between the demographic profile of the respondents and their
perception towards the SERQUAL dimensions of private banks. There is a significant
relationship between the services offered by private sector