Impact of Social Media on Spiritual Tourism in Promoting the Economic Development of Temples in Kumbakonam District

Spiritual tourism in India has always been very highly valued and is active among the users. Gods Many globally The popular destinations exist in India that attract both domestic and international travellers alike. In addition, the transformation of social media platforms has had an important and significant impact on the destination branding of spiritual locations and the final decision making of travellers. As travelers are active on social media platforms in sharing their stories of travel, sharing posts and videos, highlighting their travel, they are sharing their experiences with a large community. Thus, social media impacts on decision making for spiritual destinations needs to be studied in depth to understand the underlying factors that impact the final decision. The purpose of this paper has exclusive ideas by followrd of ocial media and intervention by social media on worship in nature and welfare of devotees in Kumbakonam Navagraha visitors.