A RESEARCH ON ARTIFICIAL INTELLIGENCE (AI) IN TOURISM SECTOR

Artificial Intelligence (AI) has completely changed how
companies function and engage with tourists in the tourism
industry. Artificial Intelligence (AI) has emerged as a
revolutionary force in the tourist sector, driving innovation and
changing established business structures. This study explores
the various uses of AI in the travel industry, emphasizing how
it affects strategic decision-making, operational effectiveness,
and consumer experience. It also investigates how artificial
intelligence (AI) technology can improve client experiences,
maximize
operational
effectiveness,
and
facilitate
individualized service delivery in the travel industry. The
contributions of important AI applications to travel planning,
customer service, and destination marketing are investigated.
These include chatbots, recommendation engines, virtual
assistants, and sentiment analysis. The report also emphasizes
the use of AI-powered data for demand forecasts, market
trends, and dynamic pricing tactics. AI enhances the trip
experience
by
such
providing
customized guidance and
streamlining procedures for tourism stakeholders.AI-powered
solutions
as
chatbots,
virtual
assistants,
and
recommendation engines have enabled personalized and real
time interactions, boosting consumer pleasure and loyalty.