Talent acquisition in the age of LinkedIn and digital branding

lutionized the talent acquisition (TA) landscape, transforming traditional hiring models into strategic, data-driven, and brand-centric ecosystems. Amnong the most
influential platforms, Linkedin has emerged as a central arena for professional visibility, networking, and employer branding. This chapter explores how social media-driven
digital branding reshapes recruitment strategies, candidate engagement. and organizational identity. Drawing from theories of employer branding, social capital., and strategic HRM, this conceptual chapter proposes a Digital Talent Attraction Framework (DTAF) that integrates the strategic, technological, and human dimensions of recruitment in the digital era. The chapter argues that
LinkedIn's algorithmic and networked environment fosters both opportunity and complexity: while it enhances global reach and employer reputation. it also introduces
ethical challenges related to bias, authenticity, and data privacy. Ultimately. successful talent acquisition in the age of LinkedIn depends on an organization's ability to merge digital branding with human-centered recruitment.
creating transparent. inclusive. and
purpose-driven hiring culture.