Items where Subject is "Human Resources"

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ANDAL, V and JAMES MARY, P and SARANYA, S (2025) Chatbots in HR: Enhancing Employee Interaction and support services. In: Chatbots in HR: Enhancing Employee Interaction and support services. new chennai publications.

ANDAL, V and SUGNAYA, S and KOKILADEVI, S (2025) Digital onboarding in the hospitality industry:A post pandemic innovation. In: Digital onboarding in the hospitality industry:A post pandemic innovation. new chennai publications.

ANDAL, V and Sridevi, G (2024) The Impact of E-Marketing in Chennai on Centennial Brand Preference. The Impact of E-Marketing in Chennai on Centennial Brand Preference.

Aarthi, S and Kavitha, M and Maheswari, G S (2026) Influence of Hybrid Work on Employee Engagement. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 506-509. ISSN 2582-7138

Abinaya, P. and Indupriya, S (2019) A Study on Occupational Stress of Assistant Professors in Selected Private Universities-Chennai. Indian Journal of Public Health Research & Development, 10 (4). p. 197. ISSN 0976-0245

Amudha, K. and Thaiyalnayaki, M. (2025) CONSUMER INVOLVEMENT AND PURCHASE PATTERN OF ORGANIC FOOD PRODUCTS IN CHENNAI CITY. Journal of Rare Cardiovascular Diseases, 5 (55). ISSN 2299-3711

Amudha, K. and Thaiyalnayaki, M. (2025) Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City. International Journal of Accounting and Economics Studies, 12 (SI-1). pp. 447-451. ISSN 2309-4508

Anupriya, V and Kavitha, M (2025) SDG-8 Decent Work and Economic Growth of Information Technology Sector. International Journal of Multidisciplinary Research and Growth Evaluation, 06 (04). pp. 702-704. ISSN 2582-7138

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Balagangadaran, B G and Kavitha, M and Gokulakrishnan, A (2026) Influence of Workplace Surveillance on Employee Performance Management: A Study in the IT Sector of Chennai. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Brinda devi, S and Shalini, C and ANDAL, V and Sanjeevan, B and Madhavan, B and Baskar, V (2026) Artificial Intelligence with Human Resources Management and Commerce Methods in SmaLL Scale Industrial Sectors. In: IEEE. (In Press)

Brindha Devi, E and Sruthy, C (2025) An Analytical Study on the Work-Life Balance of Women Employees in the Private Sector with Special Reference to Palakkad District. Vaidakthya 2025.

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Divya, A P and Kalaiselvi, K (2025) EMPLOYEE ENGAGEMENT AS A DRIVER OF ORGANIZATIONAL PERFORMANCE: AN HRM PERSPECTIVE. SELP Journal of Social Science, XVI (62). ISSN 2349-1655

Divya, A P and Kalaiselvi, K (2025) How Narrative Shapes Consumer Perception in Digital Branding. In: Pitch to Proposal: Writing for Start-ups, Grants and Business Success. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-48-5

Divya, A P and Kalaiselvi, K (2025) THE INFLUENCE OF GENDER ROLES ON WORK-LIFE CONFLICT AMONG WOMEN EMPLOYEES. In: Inclusive Rural Finance and Co-operative Ecosystems - Co-operative Banks and Rural Credit for Inclusive. SS HILL RESEARCH PUBLISHING CORPORATION, Chennai. ISBN 9788199383449

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E, Sumidha and Murugan, P and S, Vasantha and D, Vimala and K, Anitha and Thaiyalnayaki, M. (2025) Enhancing HR Analytics Using DNN-SVM Hybrid Model: A Strategic Approach to Decision-Making. In: 2025 International Conference on Networks and Cryptology (NETCRYPT), New Delhi, India.

Elizebath, Ligia Fernandez and Kavitha, M (2025) Work Life Balance on Empowerment of Working Married Women. In: CUTTING-EDGE RESEARCH IN COMMERCE AND MANAGEMENT: A TECHNOLOGY PERSPECTIVE - Sustainability, Green Enterprises & Socioeconomic Perspectives. First Book Publishing. ISBN 978-93-92151-80-4

Elumalai, D (2022) Better Supply Chain Management Designs For Fisheries Cooperative In Tamilnadu. Webology, 19 (2): 11586. ISSN 1735-188X

Elumalai, D (2024) Impact of Human Resource Practices with Reference to Montessori School Chennai City. Educational Administration: Theory and Practice, 30 (4): 11595. ISSN 2148-2403

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Fernandez, Elizebath Ligia and Kavitha, M and T, Prabaharan (2025) Emotional Intelligence-Enhanced Convlstm-Based Water Wave Optimization for Healthcare Data Analysis. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

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Gayathri, K and Majini Jes Bella, K (2025) A STUDY ON THE INFLUENCE OF TECHNOLOGICAL INNOVATION ON HUMAN RESOURCE MANAGEMENT. In: A STUDY ON THE INFLUENCE OF TECHNOLOGICAL INNOVATION ON HUMAN RESOURCE MANAGEMENT.

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H. Kamilah, Banu and Dhanashree, G. S. (2024) Impact of E-HRM in the organization Growth of Information Technology Sector. In: 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS), Manipal, India.

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Idhenya, R and Vennilaa Shree, S (2025) A Study on Implementation of Green HRM Practices of Various Organisations in Chennai City. In: Indian Economic Association 108th Conference.

Indhuja, K P and Chandran, M (2024) Investigating the influence of internal corporate social responsibility (ICSR) on work commitment and performance of employees of automobile companies in Chennai. Salud, Ciencia y Tecnología - Serie de Conferencias, 3. p. 893. ISSN 2953-4860

Indubala, E and Chandran, M (2025) AN ANALYSIS OF CORPORATE SECURITY INVESTORS' ISSUES WITH VIRTUAL SHARE TRADING IN CHENNAI CITY. Journal of Rare Cardiovascular Diseases. ISSN 2299-3711

Iswarya Lakshmi, S and Vetrivel, M. (2025) Factor Influencing the purchasing behavior of luxury goods by millennials in Chennai city. MSW MANAGEMENT, 35 (2). pp. 2591-2597. ISSN 1053-7899

Iswarya Lakshmi, S and Vetrivel, M. (2025) A STUDY ON RELATIONSHIP BETWEEN PERCEPTION AND MILLENNIALSTO PURCHASE LUXURY PRODUCTS IN CHENNAI. MSW MANAGEMENT, 35 (1). 229- 235. ISSN 1053-7899

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JAYAKANI, S (2026) Ethics of AI in HR: Impacts on Trust and Engagement. In: Transformative Approaches in Multidisciplinary Research (TAMR). Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, TAMILNADU, INDIA, pp. 71-81. ISBN 978-93-7183-458-2

JEEVITHA, N and Mythili, G (2026) A STUDY ON PROFICIENCY OF EMPLOYEES TO WORK FROM HOME. In: Innovation Technology and Sustainability "Shaping the Future Business and Society" International Conference 23th March 2026, 23.03.2026, Chennai, India.

Jagadeesan, P and Elavarasan, R (2017) Effectiveness of Human Resource Practices and its Impact on Organisational Commitment among Employees in Chennai City. Indian Journal of Public Health Research & Development, 8 (4). p. 372. ISSN 0976-0245

Jananee, B and Thaiyalnayaki, M. (2019) Derivation of Organizational Developments from Human Resources-An Evidence from it Sector in Chennai Region. International Journal of Engineering and Advanced Technology, 8 (5s3). pp. 349-352. ISSN 22498958

Jayanthi, M. and Maheswari, G S (2018) An empirical relationship between employee's job satisfaction and job performance. Indian Journal of Public Health Research & Development, 9 (9). p. 380. ISSN 0976-0245

Jessi, H. Hema and Chandran, M (2025) An Algorithmic Evidence for The Relationship between Social Media Behaviour and Brand Engagement Perception of Consumers in Chennai City. International Journal of Accounting and Economics Studies, 12 (SI-1). pp. 111-117. ISSN 2309-4508

Joshua Gerard, J and Vetrivel, M (2025) Skill Sets Required For A Successful Managerial And Leadership Skill Development Among The College Professionals In Tamil Nadu. International Journal of Environmental Sciences, 11 (4). pp. 676-683. ISSN 2229-7359

Joshua Gerard, J and Vetrivel, M. (2025) Factors Influencing the Development of Managerial and Leadership Skills among College Professionals in Tamil Nadu Higher Education: Challenges and Opportunities. Journal of Neonatal Surgery, 14 (8). pp. 712-727. ISSN 2226-0439

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Kalaiselvi, K (2026) பணி வாழ்க்கைத் தரம். Vels Siragugal.

Kalaiselvi, K and Krishnan, A (2026) ANALYZING THE IMPACT OF JOB SATISFACTION OF LIC EMPLOYEES WITH SPECIAL REFERENCE TO SALEM DISTRICT OF TAMILNADU.

Kalaiselvi, K and Krishnan, A (2025) An Analysis of Work-Life Balance Harmony Banking Industry. In: DIGITAL ENTREPRENEURS' GUIDE TO ENGLISH: COMMUNICATING IN THE ONLINE MARKETPLACE. Kripa-Drishti Publications, Maharashtra. ISBN 978-93-47336-20-1

Kalaiselvi, K and Nimalathasan, B (2025) AN ANALYSIS OF THE FACTORS DRIVING CROSS-BORDER MIGRATION FROM SRI LANKA TO INDIA. SELP Journal of Social Science, XVI (63). ISSN 2349-1655

Kalpana, G. and Jagadeesan, P. and Balaji, P. (2024) Impact of fiison selected sectoral indices in India. In: INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN ELECTRONICS AND COMMUNICATION ENGINEERING - 2023, 15–17 April 2023, Nandyala, India.

Kavya, T A and Kavitha, M (2026) Influence of Organizational Culture on Employee Commitment: A Quantitative Study of Manufacturing Firms. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Krishnan, A and Kalaiselvi, K (2026) BLOCKCHAIN-BASED EMPLOYEE WELFARE GOVERNANCE: A FRAMEWORK FOR ADVANCING SDG IN INDIAN CORPORATE HR PRACTICES.

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Lakshmi, V R and Shalini, C (2025) Exploring the link between work-life balance and mental health: Insights from faculty in unaided colleges. Technological Transformation: A Key Catalyst for Sustainable Business Development. pp. 308-313.

Lakshmi, V R and Shalini, C (2025) Work-Life Balance of Educators in Aided and Unaided Arts and Science Colleges: Evidence from Kannur District. International Journal of Research Publication and Reviews, 6 (11). pp. 4940-4944. ISSN 25827421

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MONIKA, J. and Swathi Pradeeba, P. (2024) EFFECTIVENESS OF AUGMENTED REALITY IN ENHANCING ONLINE SHOPPING EXPERIENCE. In: Proceedings of AMET Global Maritime Summit 2024: Charting the Future of Maritime Excellence,.

MYTHILI, G and Mohana, C (2026) A STUDY ON WOMEN EMPOWERMENT IN WORKPLACE IN CHENNAI IT SECTORS. A STUDY ON WOMEN EMPOWERMENT IN WORKPLACE IN CHENNAI IT SECTORS. pp. 120-130. ISSN 978-81-19824-04-5

Majini Jes Bella, K and Chandran, M (2019) An Empirical Study On Work Life Balance Of Women Executives In Telecom Sector In Chennai City. The Journal of Advanced Research in Dynamical and Control Systems, 11 (02).

Majini Jes Bella, K and Chandran, M (2019) A Study on Work Life Balance Of Women Executives In Banking Industry In Chennai. Journal of Advanced Research in Dynamical and Control Systems, 11 (02). pp. 206-211.

Majini Jes Bella, K and Chandran, M and UNSPECIFIED1 (2019) Work Life Balance of Corporate Executives in Chennai City. International Journal of Research in Engineering, IT and Social Sciences. pp. 452-467. ISSN 2250-0588

Majini Jes Bella, K and Edmund Christopher, S (2026) Work-Life Balance in the Age Of AI: Opportunities, Challenges and Employee Well-Being. International Journal of Emerging Research in Arts, Science and Technology, 1 (2). pp. 15-19. ISSN 3139-5252

Majini Jes Bella, K and GAYATHRI, K (2026) Strategic Human Resource Management. 1 ed. San International Scientific Publications,, Chennai. ISBN 978-93-7183-021-8

Malasriganga, C and Shalini, C (2026) CONSUMER TRUST IN AI VS HUMAN INFLUENCERS AND IMPLICATIONS FOR BRAND COLLABORATIONS. MSW Management, 36 (2). pp. 47-49. ISSN 1053-7899

Mathew, T and Maheswari, G S and Kavitha, M (2026) EFFECTIVENESS OF PERFORMANCE BASED PAY IN RETAINING EMPLOYEES. Research Gate, 16: 61. pp. 1505-1504. ISSN 1501-1504

Mathew, Thomas and Maheswari, G S and Kavitha, M (2026) ROLE OF PERFORMANCE MANAGEMENT IN ACHIEVING ORGANISATIONAL GOALS. International Journal of Drug Delivery Technology, 16 (61s): 1. pp. 1505-1508. ISSN 09754415

Mathivadhani, D and Maheswari, G S and Kavitha, M (2026) EXPLORING THE EFFECT OF MOBILE APP FEATURES AND AI INTEGRATION ON CUSTOMER RETENTION IN THE BANKING SECTOR. International Journal of Drug Delivery Technology, 16 (61s): 1. pp. 1446-1452. ISSN 0975-4415

Meena, P and Sujatha, T (2026) ENTREPRENEURIAL STRATEGIES AND WORK FORCE EMPOWERMENT IN EMERGING RIDE HAILING PLATFORM. In: GLOBAL SUMMIT ON HUMAN RESOURCE MANAGEMENT, ENTREPRENEURSHIP AND ARTIFICIAL INTELLIGENCE IN THE DIGITAL ERA. 1 ed. 1, 1 (1). RCHUB PUBLISHERS, Vengadamangalam, Gowrivakkam, pp. 97-104. ISBN 978-81-989755-5-3

Meenakshi, A and Vennilaa Shree, S (2019) Customer Satisfaction on Health Insurance in India-A Study. Indian Journal of Public Health Research & Development, 10 (4). p. 334. ISSN 0976-0245

Mohamed, Shafeeq and Nirmal dev, M (2026) Gender Bias in Al-Based Recruitment Platforms: Evidence from Private Business Organization. Journal of Research and Development, 18 (4): 5. pp. 99-101. ISSN 2230-9578

Mohamed, Shafeeq and Nirmal dev, M (2026) The Role of AI In Digital Transformation in Talent Acquisition. Royal International Global Journal of Advance and Applied Rescarch, 3 (7): 1. pp. 13-15. ISSN 2998-4459

Mohamed Ashik, S.S and JAYAKANI, S (2026) Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services Sector). Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services, 4. pp. 260-265. ISSN 984-889X |

Mohana, C and Mythili, G (2025) A study on problem faced by women employees in IT sectors of Chennai city. In: INTERNATIONAL CONFERENCE ON MODELLING STRATEGIES IN MATHEMATICS: ICMSM 2024, 22–23 October 2024, Coimbatore, India.

Ms. J. Sherli, J (2025) Digital inclusion and HRM: Addressing Technological inequality in Rural organisations. In: Digital Distribution in HRM: Tools, Trends & Transformation. New chennai publications, pp. 179-182. ISBN 978-81-984949-8-6

Murugesan, D and Swathi Pradeeba, P (2025) INDIA'S MODERN EDUCATION SYSTEM AND ITS DEVELOPMENT. In: Impact Analysis of HRM Practices in the IT Sector and Their Role in Promoting Inclusive Growth and Sustainable Development in India. SS PUBLISHING HOUSE. ISBN 978-83-90956-86-9

Mythili, G. and JAYKANI, S (2026) Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments. In: Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments.

Mythily, N and Majini Jes Bella, K (2025) HR And Organizational Dynamics As Key Drivers Of Innovation In Manufacturing Companies – With Reference To KTC Zone. HR And Organizational Dynamics As Key Drivers Of Innovation In Manufacturing Companies – With Reference To KTC Zone, 11 (7s). pp. 191-195. ISSN 2405-710X

Mythily, N and Majini Jes Bella, K (2025) The Study Of Human Resource Management In Organizational Performance In Manufacturing Companies-With Reference To KTC Zone. The Study Of Human Resource Management In Organizational Performance In Manufacturing Companies-With Reference To KTC Zone, 11 (13s). pp. 304-309. ISSN 2405-710X

Mythily, N and Majini Jes Bella, K (2025) A Study on Artificial Intelliegence and Its Roles in Human Resource Mangement. In: A Study on Artificial Intelliegence and Its Roles in Human Resource Mangement.

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Niranjana. M, M and Sindhu, J and Sherli, J (2025) Digital inclusion and HRM: addressing technological inequality in Rural organisations. In: Digital Distribution in HRM: Tools, Trends & Transformation. New chennai publications, pp. 179-182. ISBN 978-81-984949-8-6

Nithya, M and Kavitha, M (2026) Evaluating the Impact of Work-Life Balance on Job Performance Among Women Police Personnel in Chennai City. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.

Nithya, M and Kavitha, M and Maheswari, G S (2025) DETERMINANTS OF FAMILY SUPPORT AND JOB SATISFACTION AMONG WOMEN POLICE - WITH SPECIAL REFERENCE TO THE GREATER CHENNAI. Journal of East-West Thought, 15 (2). pp. 394-409. ISSN 2168-2259

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PACKKIYANATHAN, P and Majini Jes Bella, K (2026) A STUDY ON TRANSPARENCY IN HUMAN CAPITAL AND WORK-LIFE BALANCE: SPECIAL REFERENCE TO MADURAI DISTRICT. In: A STUDY ON TRANSPARENCY IN HUMAN CAPITAL AND WORK-LIFE BALANCE: SPECIAL REFERENCE TO MADURAI DISTRICT. Vel Tech University, Chennai, pp. 589-614. ISBN 978-93-92045-99-8

Pavethra, Pavethra. and Maheswari, G S and Chandramowleeswaran, G (2025) Sustaining Innovation: The Interplay of HR Practices, Transformational Leadership and Employee Motivation in Chennai’s IT Industry. scitepress, 4 (5): 1. pp. 362-373. ISSN 978-989-758-787

Prabha, Padmanabhan and Elumalai, D (2026) Brand Experience to Loyalty: The Mediating Effects of Brand Love and Trust among Car Owners in India. IJDDT, 16: 64. pp. 709-719.

Prabha, Padmanabhan and Elumalai, D (2026) Supply Chain Complexity and Performance in Indian SMEs: The Moderating Role of IT Infrastructure. IJDDT, 16: 65. pp. 244-251.

Prathapan, M and Vino, E (2025) Analyses Of Employees’ Perception Towards Welfare Measures (A Study With Reference To Tamil Nadu State Transport Corporation Ltd., Villupuram). Journal of Applied Bioanalyses. pp. 1139-1147.

Prathapan, M and Vino, E (2026) IMPACT OF EMPLOYEE WELFARE MEASURES TOWARDS THE JOB SATISFACTION (A Study with reference to Tamilnadu State Transport Corporation (TNSTC) Villupuram Division). MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36. pp. 2003-2009.

Pushpalatha, Hosur Gnanaprakash and Chandran, M (2019) Customer Satisfaction & Loyalty towards Corporate Rebranding Changes in Name, Logo and Slogan. Journal of Advanced Research in Dynamical & Control Systems.

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Rafiya Banu, S M and Chandran, M (2019) A Study on Human Capital Management on Workers Productivity in Private Sector with Special Reference to Chennai. International Journal of Recent Technology and Engineering, 8 (1C2). pp. 29-33. ISSN 2277-3878

Ramyamol, M R and Vennilaa Shree, S (2025) Impact of Work-Life Balance on Job Satisfaction among Women in Chennai Manufacturing Sector. In: Indian Economic Association 108th Conference.

Ramyasri, M D and Chandran, M (2018) Impact of traning effectiveness on the stake holders in it companies-A study with reference to Chennai City. Indian Journal of Public Health Research & Development, 9 (9). p. 294. ISSN 0976-0245

Renuka, K and Sujatha, T (2026) An Empirical Analysis of Marketing Practices and Constraints among SHGs in Thiruvallur District. International Journal of Drug Delivery Technology, 16 (49s): 4. pp. 35-50. ISSN 09754415

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S, ANTONY XAVIER and K, Vinayagam (2025) The Role of AI in Shaping HRM Skills and Strategies in Private Banks: A Study on Manager-Employee Dynamics in Chennai City. In: 2025 International Conference on Automation and Computation (AUTOCOM), Dehradun, India.

SARASWATHY, C (2025) ELECTRIC CAR ADOPTION AND ITS ROLE IN DRIVING BUSINESS GROWTH: INSIGHTS FROM CONSUMERS IN CHENNAI CITY. In: NATIONAL CONFERENCE PROCEEDINGS ON FIN TECH INNOVATIONS: CHALLENGES AND OPPORTUNITIES, 30TH JANUARY 2026.

SELVAKUMAR, K and Jayakani, S. (2025) A Study on the Impact of Leadership Role in the Indian Economy. International Journal OF SCIENCE AND RESEARCH (IJSR), 14 (12). pp. 2061-2062. ISSN 2319-7064

SHASHILA, S and Prasanna Venkatakrishnan, S R (2025) Work-life balance of service based company employees in Chennai. AIP CONFEENCE PROCEEDINGS, 1 (030029): 1063. 030029-1-030029-2. ISSN 978-0-7354-5202-2

Sakthivel Murugan, M and Sujatha, T and Kalpana, G and Indragandhi, E (2026) Research Study on Organisational Cultural Behaviour Effectiveness of Information Technology Employees and its Business Performance. JOURNALOFADVANCESCIENTIFICRESEARCH ANDENGINEERINGTRENDS, 10 (2): 2. pp. 6-10. ISSN 2456-0774

Sanjeevan, B and Sherli, J and Jayanthi, N (2025) AI-Powered HR: Enhancing Employee Experience and Engagement. AI-Powered HR: Enhancing Employee Experience and Engagement, 14 (12s). pp. 1146-1143. ISSN ISSN(Online): 2226-0439

Saranya, M. and Jagadeesan, P. (2024) A study on satisfaction level of individual taxpayer towards e-filing with reference to Chennai district. In: INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN ELECTRONICS AND COMMUNICATION ENGINEERING - 2023, 15–17 April 2023, Nandyala, India.

Sarika, R and Vetrivel, M. (2025) Determinants of Consumer Attitudes towards Green Products: A Study of Chennai City. MSW MANAGEMENT, 35 (1). pp. 229-234. ISSN 1053-7899

Sarika, R and Vetrivel, M. (2025) FACTORS SHAPING GREEN PRODUCT ADOPTION IN CHENNAI: A STUDY ON PRICE SENSITIVITY, SOCIAL RESPONSIBILITY, AND ENVIRONMENTAL AWARENESS. MSW Management, 35 (2). pp. 2583-2590. ISSN 1053-7899

Senthil, M (2026) AN ANALYZING THE IMPACT OF BUYING BEHAVIOR OF CONSUMERS IN TEXTILE RETAIL SECTOR (WITH REFERENCE TO CHENNAI DISTRICT). International Journal Research Publication Analysis, 2 (3). pp. 1-9. ISSN 2456-9995

Senthil, M and Meenakshi, A (2026) DIGITAL EDUCATIONAL TECHNOLOGIES AND STUDENT MOTIVATION: A COGNITIVE LEARNING PERSPECTIVE. Journal of Advance and Future Research, 4. a728-a731. ISSN 2984-889X

Senthil, M and Meenakshi, A (2026) AN EMPIRICAL STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING ON ADVERTISING EFFECTIVENESS IN CHENNAI. International Journal Advanced Research Publications, 2 (9): 3944. pp. 1-11. ISSN 2456-9992

Senthil, M and Meenakshi, A (2026) MARKETING WITHOUT BOUNDARIES: CROSS-CHANNEL STRATEGIES FOR NEXT GENERATION CUSTOMER ENGAGEMENT. INTERNATIONAL JOURNAL OF VERSATILE RESEARCH AND ANALYSIS, 4 (8). f42-f46. ISSN 2984-8903

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2026) AN ANALYSIS OF WORK-LIFE BALANCE OF INFORMATION TECHNOLOGY PROFESSIONALS IN CHENNAI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD), 11 (4). f688-f693. ISSN 2456-4184

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) IMPACT OF COVID-19 CRISIS ON HUMAN RESOURCE MANAGEMENT AND DIGITALISATION OF WORK WITH SPECIAL REFERENCE TO CHENNAI BASED COMPANIES. In: International Conference on Scientific Research and Revolution ICSRR 2025.

Senthil, M and Meenakshi, A and Vennilaa Shree, S (2025) Organizational Role Stress, Quality of Work Life and Job Satisfaction among Women Executives in IT, ITES, Manufacturing and Service Sectors in Chennai Region. In: Commerce Reimagined: The Future of Trade and Transactions-Volume-2. Excellent Publishers, pp. 87-109. ISBN 978-93-94174-93-1

Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. In: International Conference on Scientific Research and Revolution ICSRR 2026.

Shaba, Amrin and Ramyasri, M.D and Jagadeesan, P (2025) Challenges and Opportunities in Implementing Green HRM Practices in Chennai’s Automobile Sector. Challenges and Opportunities in Implementing Green HRM Practices in Chennai’s Automobile Sector.

Shalini, C and Niranjana, M and Sherli, J (2025) The Role of HR in Driving Digital Transformation Culture. In: Digital Distribution in HRM: Tools, Trends & Transformation. New chennai publications, pp. 170-173.

Shashila, S and Prasanna Venkatakrishnan, S R (2026) Modelling the Impact of Post-Pandemic Remote Work Challenges on Work-Life Balance: Evidence from Chennai's Selected IT Industries. IJDDT.

Shashila, S. and Vennila Fathima Rani, S. (2023) Emotional intelligence, social and negative effect on physical health of working women. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Sherli, J and Shalini, C and Hepcy Prasanna, A (2025) Talent acquisition in the age of LinkedIn and digital branding. In: Digital Distribution in HRM: Tools, Trends & Transformation. New chennai publications, pp. 174-178. ISBN 978-81-984949-8-6

Sri Devi, A. and Jishi, K. (2026) Impact of Leadership Styles on Faculty Job Satisfaction: An Empirical Study in Self- Financed Colleges of the University of Calicut. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 183-203. ISSN 2249-7455

Sri Devi, A. and Vetrivel, M. (2023) Impact of labour welfare measures on employee satisfaction in leather goods manufacturing industry with special reference to Vellore district. In: CONTEMPORARY INNOVATIONS IN ENGINEERING AND MANAGEMENT, 22–23 April 2022, Nandyal, India.

Subbulakshmi, S and Dr, V.Jayanthi and Devi Kamatchi, T (2019) Perception About Cyber Crimes Among Students in Arts and Science Colleges in Chennai. International Journal of Innovative Technology and Exploring Engineering, 8 (11S). pp. 782-785. ISSN 2278-3075

Subburaj, P and Valarmathi, K and Jabasteen, J (2026) Effect of Digital Marketing Strategies on Consumer Purchasing Behavior in the Home Appliance Market. International Journal for Novel Research in Economics , Finance and Management, 4 (4): 1. pp. 1-8. ISSN 3048-7722

Suganya, R V and Divya, M S (2026) A STUDY ON CUSTOMER’S ATTITUDE TOWARDS ONLINE ADVERTISING. International Journal of Advances in Management Technology and Engineering Sciences, 1: 1. ISSN 2249-7455

Suganya, R.V UNSPECIFIED1

Suganya, R.V and Albin, Joe (2025) Impact of Human Resource Practices on Faculty Retention and Job Satisfaction in Private Higher Education Institutions. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (2). pp. 2659-2661. ISSN 1053-7899

Suganya, R.V and Rajeswari., K (2025) EFFECTIVE UTILIZATION OF HR PRACTICES IN SELF-FINANCING COLLEGES - WITH SPECIAL REFERENCE TO CHENNAI CITY. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 35 (1). pp. 245-251. ISSN 1053-7899

Suganya, R.V and Venkateshwaran, G. and Kumar, A. V. Senthil (2024) Employee Well Being and Mental Health Support of University Faculties:. In: Developing Managerial Skills for Global Business Success. IGI Global Scientific Publishing, pp. 255-266.

Suganya, S. (2019) Influence of Organizational Justice on Teachers’ Job Attitude-A Review. Indian Journal of Public Health Research & Development, 10 (4). p. 218. ISSN 0976-0245

Sujatha, T and Sanjeevan, B and Brindha Devi, E (2026) E Commerce in Project Management. Imaginex Inks Publication, CHENNAI. ISBN 978-93-47966-59-0

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