Exploring Artificial Intelligence’s Role in Customizing Online Shopping Experiences

The rapid emergence and evolution of e-commerce have greatly changed the way retailers
operate. Due to increasing reliance on technology, e-commerce companies are now able to
improve their customers experience by using AI. This report explores the various ways in
which AI is being used to enhance the customer experience in the industry. Just like
consumer have probably purchased something on mobile, they have also probably
interacted with the AI in an ecommerce capacity. Whether it be through an AI-powered
customer support bot or an ad catered to you based on your purchase history, AI is
integrating into the ecommerce industry more and more to improve sales and engage
customers. This study examines the role of Artificial Intelligence in assisting online
consumers with their purchasing choices.