Items where Division is "Commerce" and Year is 2026
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ANDAL, V and Janani, M (2026) Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark. Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark, 36 Iss. 6658 -6661. ISSN 1053-7899
AYSHA, NAZAR and SHANTHI, V (2026) A Study on Comparison of Conventional and Contemporary Tourism Marketing Strategies. A Study on Comparison of Conventional and Contemporary Tourism Marketing Strategies, 16 (30): 30. pp. 935-938.
Aarthi, S and Kavitha, M. and Maheswari, G S (2026) Influence of Hybrid Work on Employee Engagement. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 506-509. ISSN 2582-7138
Abdul Subhan ., D and Dr. Vennila Fathima Rani ., S (2026) Consumer Protection Framework And Its Implementation In E Commerce Transactions: A Case Study Of Chennai City. International Journal of Drug Delivery Technology, 16 (4): 4. pp. 111-116. ISSN 0975 4415
Abdul Subhan., D and Dr. Vennila Fathima Rani, .S (2026) Assessing Consumer Awareness and Protection in Online Shopping Platforms: Evidence from Chennai City. International Journal of Drug Delivery Technology, 16 (3). pp. 282-285. ISSN 0975 4415
Amith Sharma, D and Kavitha, M. and Maheswari, G S (2026) Impact of Social Media Advertising on Consumer Purchase Behaviour Towards FMCG Products with Special Reference to Chennai City. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 146-150. ISSN 2582-7138
Balaji, K and Kavitha, M and Maheswari, G S (2026) Impact of Customer Reviews and Ratings on Consumer trust in Gig Delivery Platforms. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 142-145. ISSN 2582-7138
Bharathi, M P and Kalpana, G (2026) Service Quality Evaluation of Online Shopping Platforms Using E-SERVQUAL Model: An Empirical Study with Reference to Anna Nagar, Chennai. International Journal for Novel Research in Economics , Finance and Management, 4 (1). pp. 1-4. ISSN 3048-7722
Biruntha, D and Kalpana, G (2026) A Study On Customer Satisfaction Towards The E-Services Offered ByPrivate Sector Banks. International Journal of Drug Delivery Technology, 16 (3). pp. 156-160.
Brindha Devi, E and Shalini, C and Andal, v and Sanjeevan, B (2026) Artificial Intelligence with Human Resource Management and Commerce Methods in Small-Scale Industrial Sectors. (Submitted)
CATHERINE ANGELINA, G and Mohana Priya, M (2026) A Study on Fintech Payments Adoption by Women Entrepreneurs. Women - Led Startups as Catalyst for Innovation, Employment and Economic Growth, 1 (1): 1. pp. 15-17. ISSN 978-81-994496-4-0
Chitra, C and Shashila, S. (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2): 1. pp. 1-7. ISSN E-ISSN: 3048-7641
Chitra, C and Vijayashree, P (2026) Agriculture - Driven Rural Transformation: Trends, Opportunities, And Challenges. International Journal for Novel Research in Economics , Finance and Management, 4 (3): 1. pp. 1-7. ISSN 3048-7722
DIVYA CHANDRAN, CHANDRAN and Vijayashree, P (2026) The Role of Spiritual Intelligence in Shaping Employee Effectiveness in Kerala’s It Industry. The Role of Spiritual Intelligence in Shaping Employee Effectiveness in Kerala’s It Industry, 9. pp. 2102-2108. ISSN ISSN: 2456-8880
Dhanashree, G. S. and Ramya, P (2026) Role of Green Branding in Achieving Competitive Advantage in Automobile Industries. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 6518-6520. ISSN 1053-7899
Durairaj, S and Vetrivel, V (2026) Evaluating The Influence Of Artificial Intelligence And Automation On Modern HR Practices In Chennai's IT Industry. International Journal of Drug Delivery Technology, 16: 82. ISSN 0975-4415
Harini, S. and Krishnan, A (2026) Block chain for Transparent Recruitment and Payroll: A Conceptual Framework. REST Journal on Banking, Accounting and Business, 5 (2). pp. 85-90. ISSN 2583-4746
JACOB, JOSE and Mohana Priya, M (2026) A Study on the Factors Influencing Women Entrepreneurs’ Motivation in the Marketing of Organic Products. A Study on the Factors Influencing Women Entrepreneurs’ Motivation in the Marketing of Organic Products, 1 (1): 1. pp. 99-100. ISSN 978-81-994496-4-0
JAYAKANI, S and Shravya Geethika, S and Chethan Kumar, M (2026) Predictive HR Analytics for Workforce Optimization in FinTech Firms. Scriptora International Journal of Research and Innovation, 2 (5). pp. 59-68. ISSN 3 1 0 7 - 9 3 3 4
JEEVITHA, N and MYTHILI, G (2026) Analyzing Consumer Preference Toward Online Travel Agencies In The Hospitality Sector: Evidence From Chennai City. Analyzing Consumer Preference Toward Online Travel Agencies In The Hospitality Sector: Evidence From Chennai City, 16 (3). pp. 272-275. ISSN 10.25258
JEEVITHA, N and MYTHILI, G (2026) Enhancing Consumer Satisfaction through Effective Online. Enhancing Consumer Satisfaction through Effective Online Travel Agency Services: A Case Study of the Hospitality Sector in Chennai City, 36 (1). pp. 4901-4902. ISSN : 1053-7899
JEEVITHA, N and MYTHILI, G (2026) Enhancing Consumer Satisfaction through Effective Online Travel Agency Services: A Case Study of the Hospitality Sector in Chennai City. Enhancing Consumer Satisfaction through Effective Online Travel Agency Services: A Case Study of the Hospitality Sector in Chennai City, 36 (1). pp. 4901-4902. ISSN 1053-7899
Jacob, JOSE and Mohana Priya, M (2026) TAX EXEMPTIONS IN INDIA: A CRITICAL REVIEW OF REFORM IMPERATIVES AND EMERGING CHALLENGES. Future of Taxation: Empowering the Next Generation of Tax Professionals, 1 (1): 1. pp. 294-303. ISSN 978-93-7525-169-9
Jayakumar, H. and Chandran, M (2026) Role Of Resilience Strategies And Policies Of Development In The High Business Performance Of Msmes In Krishnagiri District. MSW Management. pp. 6525-6528.
Jothilakshmi, T and Vetrivel, V (2026) Assessing the Role of Emotional and Social Support in Enhancing Psychological Wellbeing of Homemakers: A Study in Chennai. International Journal of Drug Delivery Technology. ISSN 0975-4415
KIRTHIGA, G and Brindha Devi, E (2026) “GENERATIVE AI AND ITS IMPACT ON ENTREPRENEURSHIP. ICGMRFT.
KIRTHIKA, G and Brindha Devi, E (2026) fiscal FEDERALISM TAMIL NADU EXPERIENCE WITH GST DIGITAL TAX ADMINISTRATION. fiscal FEDERALISM TAMIL NADU EXPERIENCE WITH GST DIGITAL TAX ADMINISTRATION, 1 (1): 10. pp. 368-374. ISSN 978-93-94004-35-1
Kalaiselvi, K (2026) பணி வாழ்க்கைத் தரம். Vels Siragugal.
Kalaiselvi, K and Krishnan, A (2026) ANALYZING THE IMPACT OF JOB SATISFACTION OF LIC EMPLOYEES WITH SPECIAL REFERENCE TO SALEM DISTRICT OF TAMILNADU.
Kalpana, N and Meenakshi, A (2026) Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. ISSN 2455-3921
Kamala, S and Thaiyalnayaki, M. (2026) Examining the Impact of Pre-Purchase Information Sources, Demographics, and Communication Strategies on Consumer Satisfaction in the Two-Wheeler Industry. MSW Management, 36 (1). pp. 1872-1879. ISSN 1053-7899
Krishnan, A and Kalaiselvi, K (2026) BLOCKCHAIN-BASED EMPLOYEE WELFARE GOVERNANCE: A FRAMEWORK FOR ADVANCING SDG IN INDIAN CORPORATE HR PRACTICES.
Krishnaveni, T and Shanthi, v (2026) Effectiveness Of Gamification On Competitive Spirit- A. Effectiveness Of Gamification On Competitive Spirit- A Review., 16 (3): 3. pp. 145-150.
Krishnaveni, T and Shanthi, v (2026) Gamification Markeitng And Sense Of Achievement. Gamification Markeitng And Sense Of Achievement, 16 (4): 4. pp. 102-104.
LAXMI, B and Mohana Priya, M (2026) A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands. A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands.
LAXMI, B and Mohana Priya, M (2026) A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands. Advanced International Journal for Research (AIJFR), 7 (1). pp. 1-7. ISSN 3048-7641
Lakshmi, K and Meenakshi, A (2026) Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. ISSN 2455-3921
Lakshmi Priya, G (2026) INSPIRING JOURNEY OF NARIKURAVAR WOMEN ENTREPRENEURS IN CHENNA. PARIPEX INDIAN JOURNAL OF RESEARCH, 15 (1). pp. 17-20. ISSN 2250 - 1991 |
MALLIKA, S and MYTHILI, G (2026) Determinants of Employee Engagement among Teaching Faculty in Higher Education Institutions: Evidence from Chennai City. Determinants of Employee Engagement among Teaching Faculty in Higher Education Institutions: Evidence from Chennai City, 36 (1). pp. 4903-4905. ISSN 1053-7899
MALLIKA, S and MYTHILI, G (2026) Investigating And Validating The Relationship Between Leadership Style And Employee Engagement Among Teaching Professionals In Higher Education. Investigating And Validating The Relationship Between Leadership Style And Employee Engagement Among Teaching Professionals In Higher Education, 16 (3S). pp. 268-271. ISSN 10.25258
MALLIKA, S and MYTHILI, G (2026) A STUDY ON EMPLOYEE ENGAGEMENT IN THE EDUCATIONAL SECTOR. A STUDY ON EMPLOYEE ENGAGEMENT IN THE EDUCATIONAL SECTOR. pp. 127-133. ISSN 978-819992069-9
MANISH JOSHI and JAYAKANI, S and ARTHIVAISH and FARHEEN AHMAD and ANKUR BUDHIRAJA (2026) AI BASED CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS AND BUSINESS PERFORMANCE. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5419-5423. ISSN 1053-7899
MYTHILI, G (2026) Green Entrepreneurship in India. Entrepreneurial Growth in the Digital Era: Startups, Scaleups and Economic Transformation. pp. 23-30. ISSN 978-81-993167-6-8
MYTHILI, G (2026) A STUDY ON WOMEN EMPOWERMENT IN WORKPLACE IN CHENNAI IT SECTORS. A STUDY ON WOMEN EMPOWERMENT IN WORKPLACE IN CHENNAI IT SECTORS. pp. 120-130. ISSN 978-81-19824-04-5
Maheswari, G S and Mohammed Saif, N (2026) IMPACT OF RESONANCE ON INFLUENCER MARKETING. IMPACT OF RESONANCE ON INFLUENCER MARKETING, 36 (1): 1. pp. 2459-2460. ISSN 1053-7899
Maheswari, G S and Mohammed Saif, N (2026) INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING. INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING, 36 (1): 1. pp. 2457-2458. ISSN 1053-7899
Maheswari, G S and THASNEEM, I (2026) IMPACT OF CONTENT OPTIMIZATION ON CONSUMER RESPONSE. IMPACT OF CONTENT OPTIMIZATION ON CONSUMER RESPONSE, 36 (1): 1. pp. 2317-2319. ISSN 1053-7899
Maheswari, G S and THASNEEM, I (2026) INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING. INFLUENCE OF PERSONALIZATION ON CUSTOMER PERCEPTION TOWARDS NUERO MARKETING, 36 (1): 1. pp. 2400-2401. ISSN 1053-7899
Meenakshi, A and Senthil, M (2026) Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview. Digital Transformation and Emerging Trends in Marketing: A Comprehensive Overview, 10. pp. 1488-1491. ISSN 2454-6186
Mohamed Ashik, S.S and JAYAKANI, S (2026) Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services Sector). Organizational Readiness for AI-Driven HR Transformation: Challenges, Capabilities, and Strategic Outcomes (Indian IT and Services, 4. pp. 260-265. ISSN 984-889X |
Mohana Priya, M and Lakshmi, B (2026) Advanced International Journal for Research (AIJFR). A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands, 7 (1): 1. 1 -5. ISSN 3048-7641
Monica, K and Jagadeesan, P (2026) An Analysis Of Young People'S Perceptions Of Social Media Platforms. International Journal of Drug Delivery Technology, 16 (9s). ISSN 09754415
Murugesan, D and Brindha, R (2026) Issues and Constraints Encountered by Customers in Online Food Delivery Services in Tamil Nadu. Advanced International Journal for Research (AIJFR), 7 (2). pp. 1-12. ISSN 3048-7641
Mutyala, Sridurga and Murugesan, D (2026) Banking 5.0: AI-Driven Fintech Solutions for Bridging the Digital Divide in India. REST Journal on Banking Accounting and Business, 5 (2). pp. 23-28. ISSN 2583-4746
Mutyala, Sridurga and Murugesan, D (2026) Breaking Barriers: Mobile Banking and Financial Inclusion Among Students in Chennai. International Journal of Economic Social Science and Management LAW, 7 (2). pp. 295-302. ISSN 3070-0558
Neethu, T and KAMILAH BANU, H (2026) Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala. Leveraging AI to Elevate Customer Experience in Multi-Channel Marketing in Kannur District, Kerala, 7 (2). pp. 1345-1354. ISSN 2582-7421
Nivetha, G and Krishnan, A (2026) DETERMINANTS OF CONSUMER PREFERENCE AND SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS: INVESTIGATING THE MEDIATING EFFECT OF HEALTH CONSCIOUSNESS. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). 2695 -2699. ISSN 1053-7899
PRADHIBHA, S and Kalpana, G (2026) Adoption of Digital Ticketing and Mobility Applications: Behavioral Changes Among Railway Passengers. International Journal for Novel Research in Economics , Finance and Management, 4 (1). pp. 1-4. ISSN 3048-7722
Prathapan, M and Senthamilan, R (2026) FACTORS AFFECTING THE PROCESS OF SUGARCANE CULTIVATION AND PRODUCTIVITY IN DARMAPURI DISTRICT (An exploratory among the sugar cane growers). MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal.
Prathapan, M and Vino, E (2026) IMPACT OF EMPLOYEE WELFARE MEASURES TOWARDS THE JOB SATISFACTION (A Study with reference to Tamilnadu State Transport Corporation (TNSTC) Villupuram Division). MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal.
Rajalakshmi, M and Jagadeesan, P (2026) ASSET LIABILITY MANAGEMENT AND PROFITABILITY OF SELECTED COMMERCIAL BANKS: A STUDY WITH SPECIAL REFERENCE TO CHENNAI CITY. ASSET LIABILITY MANAGEMENT AND PROFITABILITY OF SELECTED COMMERCIAL BANKS: A STUDY WITH SPECIAL REFERENCE TO CHENNAI CITY, volume (6). pp. 1600-1612. ISSN 0975-4415
Ramaiyan, C and Vanitha, P (2026) Influence Of Job Satisfaction On Teaching Performance: A Study Among Female Senior Secondary School Teachers In Chennai City. JOURNAL OF APPLIED BIOANALYSIS, 11 (7s). pp. 196-200. ISSN 2405-710X
Ramaiyan, C and Vanitha, P (2026) OCCUPATIONAL STRESS, WORK-LIFE BALANCE AND MULTIDIMENSIONAL WELL-BEING AMONG FEMALE SCHOOL TEACHERS IN CBSE-AFFILIATED INSTITUTIONS: AN EMPIRICAL STUDY FROM CHENNAI CITY. OCCUPATIONAL STRESS, WORK-LIFE BALANCE AND MULTIDIMENSIONAL WELL-BEING AMONG FEMALE SCHOOL TEACHERS IN CBSE-AFFILIATED INSTITUTIONS: AN EMPIRICAL STUDY FROM CHENNAI CITY, 36. pp. 5424-5430. ISSN 1053-7899
Renuka Devi, E and Vanitha, P (2026) PEER REVIEW DYNAMICS AND THEIR EFFECT ON CONSUMER DECISION-MAKING ACROSS E-COMMERCE PLATFORMS: AN EMPIRICAL INVESTIGATION IN CHENNAI METROPOLITAN AREA. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36. pp. 5435-5440. ISSN 1053-7899
SATHYA, V and KAMILAH BANU, H (2026) Work–Family Dynamics And Professional Satisfaction Among Women Advocates: Evidence From Chennai City. Work–Family Dynamics And Professional Satisfaction Among Women Advocates: Evidence From Chennai City, 16 (44). pp. 903-908. ISSN 903-908
SHIJIN, P and MOHANA PRIYA, M (2026) Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District. Women Entrepreneurship Development in Kerala’s Tourism Industry: A Responsible Tourism Perspective from Malappuram District.
SHIJIN, P and Mohana Priya, M (2026) PROMOTING ECONOMIC EXPANSION IN INDIA: THE ROLE OF TAX REDUCTION. PROMOTING ECONOMIC EXPANSION IN INDIA: THE ROLE OF TAX REDUCTION, 1 (1). pp. 286-293. ISSN 978-93-7525-169-9
SUJATHA, T (2026) Effectiveness of Digital Marketing Strategies in Promoting Coir Products in Kerala: A Theoretical Study. Dr.BGR PUBLICATIONS, 1 (1): 3. pp. 25-34. ISSN 2455-3921
SUJATHA, T (2026) Exploring Customer Engagement in Omni-Channel Fashion Retail: Evidence from Chennai City. International Journal of Business and Economics Research, 1 (1): 1. pp. 107-118. ISSN 2455-3921
SUJATHA, T (2026) Marketing Strategies and Customer Satisfaction in Ride Hailing Platforms: A Case Study of Chennai. Dr.BGR Publications, 1 (1): 10. pp. 96-106. ISSN 2455-3921
SUJATHA, T (2026) Research Study on Organisational Cultural Behaviour Effectiveness of Information Technology Employees and its Business Performance. INTERNATIONAL JOURNALOFADVANCESCIENTIFICRESEARCH ANDENGINEERINGTRENDS, 10 (1): 1. pp. 6-10. ISSN 2456-0774
Sangeetha, P and Murugesan, D (2026) FUNDAMENTAL ANALYSIS OF BANNARI AMMAN SUGARS LIMITED, TAMIL NADU: EVIDENCE FROM FINANCIAL ASSESSMENT. MSW MANAGEMENT, 36 (01). pp. 2469-2472. ISSN 1053-7899
Senthil, M (2026) AN ANALYZING THE IMPACT OF BUYING BEHAVIOR OF CONSUMERS IN TEXTILE RETAIL SECTOR (WITH REFERENCE TO CHENNAI DISTRICT). International Journal Research Publication Analysis. pp. 1-9. ISSN 2456-9995
Senthil, M and Meenakshi, A and Vennilaa Shree, S (2026) AN ANALYSIS OF WORK-LIFE BALANCE OF INFORMATION TECHNOLOGY PROFESSIONALS IN CHENNAI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD). f688-f693. ISSN 2456-4184
Senthil, M and Meenakshi, A and Vennilaa Shree, S and Sunantha, P (2026) A STUDY ON CUSTOMER PERCEPTION TOWARDS USE OF BATA SHOES AMONG COLLEGE STUDENTS IN CHENNAI CITY. International Conference on Scientific Research and Revolution ICSRR 2026,.
Shashila, S. and Chitra, C (2026) Creative Marketing Techniques For Eco-Friendly Products To Increase Customer Acquisition. International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (CE- 07): 7. pp. 60-69. ISSN 978-81-69360-83-8
Shashila, S. and Chitra, C (2026) Creative Marketing Techniques for Eco-Friendly products to Increase Customer Acquisition. Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 9: 7. pp. 60-69. ISSN 978-81-69360-83-8
Shashila, S. and Chitra, C (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2). pp. 1-7. ISSN E-ISSN: 3048-7641
Sindhu Krishnan, K and Vennilaa Shree, S (2026) Temple Economy: Unveiling the Major Contribution to Tamil Nadu’s Economy. International Journal of Arts, Science and Humanities.
Sri Devi, A. and Jishi, K. (2026) Impact of Leadership Styles on Faculty Job Satisfaction: An Empirical Study in Self- Financed Colleges of the University of Calicut. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 183-203. ISSN 2249-7455
Sri Devi, A. and Nelson, S (2026) Brand Identity Creation in Pharmaceutical Marketing: Challenges, Opportunities, and Strategic Implications. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 217-237. ISSN 2249-7455 Page No:
Sri Devi, A. and Sreevidhya, S (2026) Examining the Impact of AI on Marketing Effectiveness and Performance Management in Software Firms. International Journal of Advances in Management Technology and Engineering Sciences, XVI (5). pp. 204-216. ISSN 2249-7455
Suganya, R.V and Deva, P and Muthumaran., V (2026) Nanophysics: Principles and Emerging Technologies. Scientific Research Reports. pp. 45-54. ISSN 9788168553828
Suganya, R.V and Vetrivel, M. (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. BWDA Arts and Science College, Kolliyangunam. pp. 50-69. ISSN 978-81-999204-2-2
Sundaresan, R and Vetrivel, M (2026) Affordability Challenges In Higher Education: A Study On The Increasing Cost Of Education In Autonomous And Deemed Institutions In Chennai. MSW MANAGEMENT, 36 (2). pp. 2402-2406. ISSN 1053-7899
Sundaresan, R and Vetrivel, M. (2026) Learning Ecosystem Quality and its influence on Skill Acquisition and Industry Readiness among Digital Natives in Chennai. international Journal for Multidisciplinary Research (IJFMR), 8 (1). pp. 1-13. ISSN 2582-2160
Sundaresan, R and Vetrivel, M. (2026) Learning Ecosystem Quality and its influence on Skill Acquisition and Industry Readiness among Digital Natives in Chennai. International Journal for Multidisciplinary Research, 8 (1). pp. 1-13. ISSN 2582-2160
Umapathy,, T and JAYAKANI, S and Nivedha S,, S and Ambika Sharma and Suman Kumari (2026) Strategic HR Budgeting and Its Role in Organizational Profitability. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5490-5493. ISSN 1053-7899
Vanitha, P and Mohana Priya, M (2026) Experience with Digitization in India. International Conference on “Transforming Business and Commerce in the Era of Digitalization and Sustainability (IC-TBCDS 2026). ISSN 2455-3921
Vanitha, P and Mohana Priya, M (2026) Technology and the Future of Business Management: Promoting Sustainable Commerce and Economic Growth in India. International Conference on “Transforming Business and Commerce in the Era of Digitalization and Sustainability (IC-TBCDS 2026)”. ISSN 2455-3921
Venkata Saravanan ., N and Dr.Vennila Fathima Rani, S (2026) Workplace Stress, Gender Bias And Job Satisfaction Among Women Police Personnel In Chennai City. Workplace Stress, Gender Bias And Job Satisfaction Among Women Police Personnel In Chennai City, 16 (4): 4. pp. 105-110. ISSN 0975 4415
Venkata Saravanan., N and Dr.Vennila Fathima Rani, S (2026) Occupational Stress And Health Consequences Among Women Police In Chennai City. International Journal of Drug Delivery Technology, 16 (3). pp. 276-281. ISSN 0975 4415
Vennila Fatima Rani, S. and Sindhuja, K and Rohith, U. (2026) Recurrent Neural Infrastructure and Enhanced Approach for Employee Performance Analysis. IEEE Xplore. pp. 39-44. ISSN 979-8-3315-9236-3
Vennilaa Shree, S and Meenakshi, A and JAYAKANI, S and VENNILA FATHIMA RANI, S and Sunantha, P and TAIBANGNGANBI, N and Mythili, G. and Vanitha, P and Senthil, M and AISHWARYA, S and CHANDRAN, M (2026) A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING. A NOVEL MACHINE LEARNING APPROACH FOR EFFECTIVE STOCK MARKET TREND FORECASTING.
Vijayashree, P and Chitra, C (2026) Strategic HRM and Social Capital in Temple Governance: Driving Sacred Sustainability and Community WellBeing. Strategic HRM and Social Capital in Temple Governance: Driving Sacred Sustainability and Community WellBeing, 9. pp. 2109-2. ISSN ISSN: 2456-8880
Vijayashree, P and Chitra, C (2026) Strategic HRM and Social Capital in Temple Governance: Driving Sacred Sustainability and Community WellBeing. ICONIC RESEARCH AND ENGINEERING JOURNALS, 9 (11). pp. 2109-2120. ISSN 2456-8880
Vinupriya, N. and Andal, V. (2026) Financial Literacy and its Impact on Savings and Borrowing Decisions Among Working Professionals in South Chennai Suburban Area: Reconfigurable Systems, Smart Energy, and AI for Industry 5.0. Advanced Pathways in Electrical, Communication, and Automation: Reconfigurable Systems, Smart Energy, and AI for Industry 5.0. pp. 473-478.
Yamini., M and Vetrivel, V and Vinayagam, K and Adil, Rasool (2026) An Empirical Analysis of Consumer Perception and Satisfaction on Purchase Intention in Organic Food Products. International Journal of Advances in Engineering and Management. ISSN 2395-5252
Book Section
UNSPECIFIED1 (2026) Ethics of AI in HR: Impacts on Trust and Engagement. In: UNSPECIFIED1 (ed.) Transformative Approaches in Multidisciplinary Research (TAMR). 1 ed. Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, CHENNAI, INDIA, pp. 71-80. ISBN 978-93-7183-458-2
DEVI, S and JAYAKANI, S (2026) CONSUMER BEHAVIOUR IN THE AGE OF AI-POWERED DIGITAL MARKETING. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. PRIYAM PUBLICATIOMS, CHENNAI, INDIA, pp. 71-77. ISBN 978-81-69354-03-5
DhanaLakshmi, S and Kavitha, M. (2026) E-COMMERCE AND DIGITAL MARKETS (FIN TECH, CONSUMER BEHAVIOR, CYBERSECURITY). In: Transformative Research in Business: From Theory to Tech-Driven Practice - Digital Markets, Consumer Behaviour & AI Perspective. Shanlax Publications, Tamilnadu. ISBN 978-93-6163-194-8
INDIRA, K M and Jayakani, S. (2026) BIG DATA ANALYSIS OF BUSINESS GROWTH PATTERNS AMONG ILLITERATE WOMEN ENTREPRENEURS IN TAMIL NADU ABSTRAC. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. 1 ed. PRIYAM PUBLICATIONS, CHENNAI, INDIA, pp. 11-17. ISBN 978-81-69354-03-5
JAYAKANI, S (2026) AI AND ANALYTICS IN HUMAN RESOURCE MANAGEMENT. In: The modern business environment is witnessing an unprecedented transformation driven by technological advancements, digital innovation, and data-centric decision-making. Among the various organizational functions undergoing significant change, Human Resou. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA.
JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE FOR MARKETING EXCELLENCE. In: The emergence of Artificial Intelligence (AI) has revolutionized the business landscape, transforming the way organizations interact with customers, analyze market trends, and make strategic decisions. In an era characterized by rapid digitalization and i. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-02-7
JAYAKANI, S (2026) Ethics of AI in HR: Impacts on Trust and Engagement. In: Transformative Approaches in Multidisciplinary Research (TAMR). Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, TAMILNADU, INDIA, pp. 71-81. ISBN 978-93-7183-458-2
JAYAKANI, S (2026) Virtual Reality as a Tool for Experiential Learning: Pedagogical Impacts and Challenges. In: Transformative Approaches in Multidisciplinary Research (TAMR). 1 ed. Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, CHENNAI, INDIA, pp. 61-70. ISBN 978-93-7183-458-2
JAYAKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. In: DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-218. ISBN 978-81-69041-01-0
Keerthana, J and Jagadeesan, P and Kalpana, G. (2026) Influence of Social Media on Women Buying Behaviour towards the Cosmetic Products With Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management Dr. DIANA. SRR, pp. 81-90. ISBN 978-81-999206-8-2
MYTHILI, G (2026) Empowerment of Tribal Women in India: An Assessment. In: Empowerment of Tribal Women in India: An Assessment. UNSPECIFIED1, pp. 178-188. ISBN 978-93-49543-00-3
MYTHILI, G (2026) MODERN ACCOUNTING AND ANALYTICS FOR BUSINESS SUCCESS. In: MODERN ACCOUNTING AND ANALYTICS FOR BUSINESS SUCCESS. 1 ed. UNSPECIFIED1. ISBN ISBN: 978-81-69041-05-8
MYTHILI, G (2026) STRATEGIC HUMAN RESOURCE MANAGEMENT IN DIGITAL ERA. In: STRATEGIC HUMAN RESOURCE MANAGEMENT IN DIGITAL ERA. SHINEMAX INTERNATIONAL PUBLICATION, TAMILNAD INDIA. ISBN 978-81-69041-08-9
Mohana Priya, M and Vanitha, P (2026) Entrepreneurship and Small Business Management. In: Entrepreneurship and Small Business Management. Leilani Katie Publication and PRESS, Madurai, pp. 1-169. ISBN 978-93-6348-500-6
Rani, Dr.S.Vennila and K.B. Aishwarya (2026) A Study on the Influence of Social Media on Teenagers’ Shopping Preferences with Special Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management. SRR PUBLISHING RESEARCH, pp. 10-19. ISBN 978-81-999206-8-2
S., Shashila and S R, PRASANNA VENKATAKRISHNAN (2026) Leadership Challenges for IT Employees During Work from Home. In: Transformative Research in Business: From Theory to Tech-Driven Practice - HR, Technology, Data, Sustainability & Logistics Perspective. 13, 2 . BEYOND LINE PUBLISHER, CHENNAI, pp. 85-90. ISBN 978-93-95659-85-7
Uma Maheswari, V and Murugesan, D (2026) THE DIGITAL ECHO CHAMBER: SOCIAL MEDIA'S IMPACT ON OVERCONFIDENCE AND PERFORMANCE OF INVESTORS. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. Priyam Publications, Tamil Nadu, pp. 46-51. ISBN 978-81-69354-03-5
Vanitha, P and Mohana Priya, M (2026) The Digital Transformation of the Indian Economy: Platforms, Production Policy, and. In: The Digital Transformation of the Indian Economy: Platforms, policy and Production. 01 ed. CRCS Publications.
Vanitha, P and Mohana Priya, M (2026) The Digital Transformation of the Indian Economy: Platforms, policy and Production. In: The Digital Transformation of the Indian Economy: Platforms, policy and Production. 01 ed. CRCS Publications.
Vanitha, P and Mohana Priya, M (2026) Framework of Policies and the Future of Tax Governance: Challenges and Reform Measures. In: International Journal of Business and Economics Research (IJBER). Dr.BGR Publications.
Vanitha, P and Mohana Priya, M (2026) The Impact of Education on Promoting Women’s Entrepreneurship. In: International Journal of Business and Economics Research (IJBER). Dr.BGR Publications.
Vennilaa Shree, S and Senthil, M and Meenakshi, A (2026) Research Methods. In: Research Methods. Charulatha Publications.
vetrivel, M. (2026) Entrepreneurship and Sustainable Business Development. In: Entrepreneurship and Sustainable Business Development. SCIENTIFIC RESEARCH REPORTS, Chennai. ISBN 978-81-686017-0-3
Conference or Workshop Item
Abdul Raouf, K P and Vanitha, P (2026) A STUDY ON THE IMPACT OF AI ON ENTREPRENEURIAL DECISION-MAKING AND BUSINESS SUCCESS. In: UNSPECIFIED1.
Aishwarya, K and JAYAKANI, S (2026) IOT-ENABLED SMART PACKAGING: ITS CURRENT STATUS, OPPORTUNITIES AND CHALLENGES. In: INTERNATIONAL CONFERENCE ON DIGITAL TRANSFORMATION FOR SUSTAINABLE BUSINESS GROWTII, 18-03-2026, VIDHYA SAGAR WOMENS COLLEGE Chennai, India..
Anbarasi, Jayavel and Muthu Meenakshi, S (2026) One Nation, One Tax: GST Reforms and Entrepreneurial Growth in India. In: ICSSR–SRC, Hyderabad sponsored Two-Day National Conference. (Submitted)
Aparna, M and Kalaiselvi, K (2026) ECO-CONSCIOUS TRAVELLERS AND THE RISE OF SUSTAINABLE FARM TOURISM: ABEHAVIOURALFINANCE PERSPECTIVE. In: Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 22-23, JAN 2026, Chennai, India.
BIBIN, JOY and Brindha Devi, E (2026) AI BASED INVESTIGATION FOR VALIDATING CUSTOMER ATTITUDE TOWARDS GREEN MARKETING. In: International Conference on Intelligent and Innovative Practice in Engineering and Management. (Submitted)
Bharathi, M.P and Kalpana, G. (2026) DETERMINANTS OF PERCEIVED SERVICE QUALITY IN ONLINE MARKETPLACES: A CONSUMER-CENTRIC STUDY. In: International Conference on Scientific Research and Revolution ICSRR 2026,, March 21-22, 2026, CHENNAI.
Brinda devi, S and Shalini, C and ANDAL, V and Sanjeevan, B and Madhavan, B and Baskar, V (2026) Artificial Intelligence with Human Resources Management and Commerce Methods in SmaLL Scale Industrial Sectors. In: IEEE. (In Press)
Brindha Devi, E and Shalini, C and ANDAL, V and sanjeevan, R (2026) Artificial Intelligence with Human Resource Management and Commerce Methods in Small-Scale Industrial Sectors. In: International Conference on Green Technology and Sustainable Solutions. (In Press)
DEVI, S and JAYAKANI, S (2026) MODERN TRENDS IN DIGITAL MARKETING AND THEIR IMPACT ONCONSUMER BEHAVIOUR. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.
Devika, N and Vetrivel, M (2026) FINANCIAL VIABILITY AND MARKET INTEGRATION OF VEGETABLE (CURRY) BANANA CULTIVATION: AN EMPIRICAL STUDY FORM TAMILNADU. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.
INDIRA, K M and JAYAKANI, S (2026) NAVIGATING FAILURE AND BUILDING RESILIENCE IN WOMEN ENTREPRENEURSHIP: LESSONS FROM SUCCESSFUL INNOVATIVE STARTUPS. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.
JAYAKANI, S and Rafiya Banu, S M and FARZANA, S (2026) Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce. In: Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce.
JEEVITHA, N and MYTHILI, G (2026) A Study on Consumer Preference and Satisfaction of Online Travel Agency Services in the Hospitality Sector: With Special Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management (2026).
KIRTHIGA, G and Brindha Devi, E (2026) THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING E-COMMERCE. In: International conference on Intergrated research in science engireening and management, 18-04-2026, ONLINE.
Kalaiselvi, K (2026) Impact of Social Media Advertising on Consumer Decision Making. In: TRIBAL WOMEN LEADING CHANGE GRASSROOTS, INITIATIVES & SOCIAL TRANSFORMATION TOWARDS VIKSIT BHARAT 2047, 29.01.2026 and 30.01.2026, SRM University.
Kalaiselvi, K and Krishnan, A (2026) IDENTIFICATION AND QUANTIFICATION OF KEY FACTORS INFLUENCING SUCCESS OF DIGITAL MARKETING. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.
Krishnan, A and Kalaiselvi, K (2026) THE EVOLUTION OF RETAIL PRACTICES THROUGH DIGITAL TRANSFORMATION IN CHENNAI. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.
LOGESHWARI, R and Vetrivel, M. (2026) EXPLORING THE INFLUENCE OF GREEN TRUST AND ENVIRONMENTAL KNOWLEDGE ON CONSUMER PURCHASE INTENTIONS IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.
M, Nithya and Muthuraman, Kavitha (2026) Evaluating the Impact of Work-Life Balance on Job Performance Among Women Police Personnel in Chennai City. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.
Mythili, G. and JAYKANI, S (2026) Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments. In: Human Resource Management Strategies for Enhancing Employee Engagement in Remote Work Environments.
Niyamol, Joykutty and Muthu Meenakshi, S (2026) Analysing the Impact on AI-Based Technologies on GST Regulations and Fraud Detection. In: ICSSR–SRC, Hyderabad sponsored Two-Day National Conference. (Submitted)
POORANI, K and Vetrivel, M (2026) ROLE OF SOCIAL MEDIA IN SHAPING GREEN CONSUMER BEHAVIOUR IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.
POORANI, K and Vetrivel, M (2026) A Study on Awareness of Metaverse in E – Commerce Sector among Gen – Z with reference to Chennai City. In: International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (ICGCREECS, 03.04.2026, Chennai.
PRADHIBHA, S and Kalpana, G. (2026) AI-DRIVEN AUTONOMOUS ROBOTIC INSPECTION AND PREDICTIVE MAINTENANCE FRAMEWORK FOR ENHANCING PASSENGER EXPERIENCE AND COMMERCIAL SUSTAINABILITY IN INDIAN RAILWAYS. In: International Conference on Scientific Research and Revolution ICSRR 2026, March 21-22, 2026, March 21-22, 2026, CHENNAI.
Poorani, K and vetrivel, M (2026) Marketing Strategies for Circular Economy Products. In: INTERNATIONAL CONFERENCE ON ADVANCED INTERDISCIPLINARY STUDIES, 10.01.2026, chennai.
Ramaiyan, C and Vanitha, P (2026) A STUDY ON HOW AI CAN REDUCE TEACHERS’ DAILY WORK STRESS. In: UNSPECIFIED1.
Ramesh, A and JAYAKANI, S (2026) Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends. In: Factors Influencing Consumer Behaviour in the Next Generation of E-Commerce: A Study on Emerging Online Business Trends.
Renuka Devi, E and Vanitha, P (2026) STUDY ON AI'S ROLE IN DETECTING FAKE REVIEWS FOR SAFER ONLINE SHOPPING. In: UNSPECIFIED1.
S., SHASHILA and U, BALACHANDER (2026) The Silent Shift in Commerce: A Study on Behavioral Economics and Its Impact on Consumer Decision-Making in Digital Markets. In: GLOBAL MULTIDISCIPLINARY RESEARCH & INNOVATION SUMMIT G-MRI 2026, 25th JANUARY, 2025, CHENNAI.
SATHYA, V and KAMILAH BANU, H (2026) WORK LIFE BALANCE CHALLENGES AND STRATEGIES. In: "GREEN CAPITALISM REIMAGINED: EVOLVING ECOSYSTEMS OF COMMERCE AND SUSTAINABILITY", 6 & 7 Jan 2026, CHENNAI.
Saravanan, Ashwin Karthik and Muthuraman, Kavitha (2026) A Hybrid XGBoost-SVM Predictive Analytics Framework for Alzheimer's Disease Detection in Big Data Environments. In: 2025 3rd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT), Faridabad, India.
Shalini, C and Malasriganga, c (2026) CONSUMER TRUST IN AI VS HUMAN INFLUENCERS AND IMPLICATIONS FOR BRAND COLLABORATIONS. In: UNSPECIFIED1.
Sirajudheen, M and Vanitha, P (2026) A STUDY ON HOW AI HELPS IN FOOD TOURISM TO FIND THE BEST PLACES TO EAT. In: UNSPECIFIED1.
Vetrivel, M. and Suganya, R.V (2026) IMPACT DRIVEN BY TECHNOLOGY USING INFLUENCER MARKETING ANALYTICS TO REVOLUTIONIZE MARKETING TECHNIQUES. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.
Book
Balakrishnan, S. and Nirmal dev, M and Sathya Guna, B and Srikantalahari, Sagi and Aruljothi, R (2026) Corporate Accounting and Reporting. Veritaz. ISBN 978-93-47597-43-5
JAYKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-01-0
Jayakani, S and Meenakshi, A (2026) FOUNDATION OF COMMERCE AND MANAGEMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-00-3
Krishnan, A. and Kalaiselvi,, K. (2026) Cost and Management Accounting. I ed. SK Research Group of Companies – SKRGC Publication & PRESS 142, Periyar Nagar, Madakulam, Madurai - 625003, Tamil Nadu, India., Madurai. ISBN 978-93-6492-597-6
SHARIFF, SAYEEDA (2026) CORPORATE MANAGEMENT AND GOVERANCE. 1 ed. 1ST EDITION, 1 (18805). www.pencilbitz.com, PENCIL BITZ. ISBN 978-93-47785-51-1
SUJATHA, T (2026) ARTIFICIAL INTELLIGENCE IN FINANCE AND ACCOUNTING. UNSPECIFIED1.
SUJATHA, T (2026) Enhancing Customer Experience in Ride-Hailing Platforms Through Ai-Driven Digital Marketing Strategies. 1 ed. 1, 1 (1). SANKARA COLLEGE OF SCIENCE AND COMMERCE, 2026. ISBN 978-93-5602-111-2
SUJATHA, T (2026) TRIBAL WOMEN LEADERSHIP AND EMPOWERMENT. 1 ed. 1, 1 (1). SRM PUBLICATIONS, SRM CHENNAI. ISBN 978-81-971457-6-6
Patent
DR.M.kAVITHA (2026) A SMART MANAGEMENT SYSTEM USING DATA-DRIVEN DECISION MAKING. 202641037632 A.
Vels Institute of Science Technology and Advanced Studies (2026) Impact of Assessing the Economic Benefits of Stock Markets Development in India. 202641001918 A.
Vels Institute of Science, Technology & Advanced Studies (2026) Women-Led Enterprise Performance Monitoring and Financial Management System”. 202641046226.
IN202621023225 A1 (2026) Method for analyzing product quality parameters and measuring consumer satisfaction for high-contact and low-contact products. 54.
202641001918 A (2026) Impact of Assessing the Economic Benefits of Stock Markets Development in India. 202641001918 A.
VISTAS (2026) SHOCK ABSORBING SUSPENSION WHEELCHAIR FOR UNEVEN TERRAIN MOVEMENT. 202641001119.
DR. M. KAVITHA (2026) A SYSTEM AND METHOD FOR ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING MODELS MANAGEMENT AND TRAINING. 202641026223 A.
Composition
Emma Joshy, J and Majini Jes Bella, K (2026) ETHICAL ISSUES IN MARKETING. [Composition]