Items where Division is "Commerce" and Year is 2026
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ANDAL, V and Brindha Devi, E and Sri Devi, A. (2026) Total Quality Management. SK Research Group of Companies. ISBN 9789364920384
ANDAL, V and Janani, M (2026) Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark. Machine Learning Validation of AI Content Marketing Impact on Indian Manufacturing: Real vs Synthetic Benchmark, 36 Iss. 6658 -6661. ISSN 1053-7899
ANDAL, V and Vinupriya, N (2026) Assessing Financial Service Utilization And Economic Challenges Among Working Professionals In Chennai. MSW MANAGEMENT JOURNAL, 36 (2). pp. 2396-2401. ISSN 1053-7899
ANDAL, v and DIMPLE JUNEJA, Mrs and Vetrivel, M (2026) Entrepreneurship and Sustainable Business Development. SRR publicizing research.
AYSHA, NAZAR and SHANTHI, V (2026) A Study on Comparison of Conventional and Contemporary Tourism Marketing Strategies. A Study on Comparison of Conventional and Contemporary Tourism Marketing Strategies, 16 (30): 30. pp. 935-938.
Aarthi, S and Kavitha, M and Maheswari, G S (2026) Influence of Hybrid Work on Employee Engagement. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 506-509. ISSN 2582-7138
Abdul Raouf, K P and Vanitha, P (2026) A STUDY ON THE IMPACT OF AI ON ENTREPRENEURIAL DECISION-MAKING AND BUSINESS SUCCESS. In: UNSPECIFIED1.
Abdul Subhan ., D and Dr. Vennila Fathima Rani ., S (2026) Consumer Protection Framework And Its Implementation In E Commerce Transactions: A Case Study Of Chennai City. International Journal of Drug Delivery Technology, 16 (4): 4. pp. 111-116. ISSN 0975 4415
Abdul Subhan., D and Dr. Vennila Fathima Rani, .S (2026) Assessing Consumer Awareness and Protection in Online Shopping Platforms: Evidence from Chennai City. International Journal of Drug Delivery Technology, 16 (3). pp. 282-285. ISSN 0975 4415
Aishwarya, K and JAYAKANI, S (2026) IOT-ENABLED SMART PACKAGING: ITS CURRENT STATUS, OPPORTUNITIES AND CHALLENGES. In: INTERNATIONAL CONFERENCE ON DIGITAL TRANSFORMATION FOR SUSTAINABLE BUSINESS GROWTII, 18-03-2026, VIDHYA SAGAR WOMENS COLLEGE Chennai, India..
Akila, M R and Krishnan, A (2026) A Study on Social Media Management and Digital Marketing. In: International Conference on Contemporary Management & Computing.
Amalahasan, M and Sujatha, T (2026) EXPLORING CUSTOMER ENGAGEMENT STRATEGIES IN OMNI CHANNEL FASHION RETAIL: INSIGHTS FROM CHENNAI'S URBAN SHOPPERS. In: INTEGRATING ARTS, SCIENCES & HUMANITIES. 1 ed. 1, 1 (1). KBM Publications, The Nilgiris, Tamil Nadu, India, pp. 87-95. ISBN 978-81-997732-1-9
Amalahasan, M and Sujatha, T (2026) Exploring Customer Engagement in Omni-Channel Fashion Retail: Evidence from Chennai City. International Journal of Business and Economics Research, 12 (9): 10. pp. 107-118. ISSN 2455-3921
Amith Sharma, D and Kavitha, M and Maheswari, G S (2026) Impact of Social Media Advertising on Consumer Purchase Behaviour Towards FMCG Products with Special Reference to Chennai City. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 146-150. ISSN 2582-7138
Anbarasi, Jayavel and Muthu Meenakshi, S (2026) One Nation, One Tax: GST Reforms and Entrepreneurial Growth in India. In: ICSSR–SRC, Hyderabad sponsored Two-Day National Conference. (Submitted)
Aparna, M and Kalaiselvi, K (2026) ECO-CONSCIOUS TRAVELLERS AND THE RISE OF SUSTAINABLE FARM TOURISM: ABEHAVIOURALFINANCE PERSPECTIVE. In: Circular Economy Business Models: Marketing, Financial Viability, and Accounting Implications, 22-23, JAN 2026, Chennai, India.
Archana, K and Vennilaa Shree, S (2026) Hybrid Digital Marketing in Fashion E-Commerce: A Case Study of Myntra’s End-of-Reason Sale. Hybrid Digital Marketing in Fashion E-Commerce: A Case Study of Myntra’s End-of-Reason Sale, 1. pp. 6471-6478. ISSN 2247-7225
Asan Bawa, S and Punitha, A and Venkateswaran, G and Suganya, R V (2026) Statistical and Mathematical Techniques for Commerce Research. SK Research Group of Companies – SKRGC Publication,, Madurai. ISBN 978-93-6492-374-3
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BIBIN, JOY and Brindha Devi, E (2026) AI BASED INVESTIGATION FOR VALIDATING CUSTOMER ATTITUDE TOWARDS GREEN MARKETING. In: International Conference on Intelligent and Innovative Practice in Engineering and Management.
Balagangadaran, B G and Kavitha, M and Gokulakrishnan, A (2026) Influence of Workplace Surveillance on Employee Performance Management: A Study in the IT Sector of Chennai. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.
Balaji, K and Kavitha, M and Maheswari, G S (2026) Impact of Customer Reviews and Ratings on Consumer trust in Gig Delivery Platforms. International Journal of Multidisciplinary Research and Growth Evaluation, 7 (1). pp. 142-145. ISSN 2582-7138
Balakrishnan, S. and Nirmal dev, M and Sathya Guna, B and Srikantalahari, Sagi and Aruljothi, R (2026) Corporate Accounting and Reporting. Veritaz. ISBN 978-93-47597-43-5
Bamavathi, S and Chitra, C (2026) IMPACT OF PRODUCT INNOVATION ON CONSUMER BUYING BEHAVIOUR IN THE COSMETIC INDUSTRY – A STUDY IN CHENGALPATTU DISTRICT. IJDDT, 16 (66): 21. pp. 152-156.
Bharathi, M P and Kalpana, G (2026) Service Quality Evaluation of Online Shopping Platforms Using E-SERVQUAL Model: An Empirical Study with Reference to Anna Nagar, Chennai. International Journal for Novel Research in Economics , Finance and Management, 4 (1). pp. 1-4. ISSN 3048-7722
Bharathi, M.P and Kalpana, G. (2026) DETERMINANTS OF PERCEIVED SERVICE QUALITY IN ONLINE MARKETPLACES: A CONSUMER-CENTRIC STUDY. In: International Conference on Scientific Research and Revolution ICSRR 2026,, March 21-22, 2026, CHENNAI.
Biruntha, D and Kalpana, G (2026) A Study On Customer Satisfaction Towards The E-Services Offered ByPrivate Sector Banks. International Journal of Drug Delivery Technology, 16 (3). pp. 156-160.
Brinda devi, S and Shalini, C and ANDAL, V and Sanjeevan, B and Madhavan, B and Baskar, V (2026) Artificial Intelligence with Human Resources Management and Commerce Methods in SmaLL Scale Industrial Sectors. In: IEEE. (In Press)
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CATHERINE ANGELINA, G and Mohana Priya, M (2026) A Study on Fintech Payments Adoption by Women Entrepreneurs. Women - Led Startups as Catalyst for Innovation, Employment and Economic Growth, 1 (1): 1. pp. 15-17. ISSN 978-81-994496-4-0
CHITRA, V and SHABNAM, A (2026) BRAND EXPERIENCE AND CUSTOMER LOYALTY: INTEGRATING QUALITATIVE INSIGHTS AND QUANTITATIVE MEASUREMENT. In: INTERNATIONAL CONFERENCE ON PANORAMIC ADVANCEMENT IN BUSINESS PARADIGM, INTERNATIONAL CONFERENCE ON 23.1.2026, CHENNAI.
Chitra, C and Bamavathi, S (2026) Consumer Satisfaction towards Cosmetic Products and Services with Reference to Chengalpattu District. IJDDT.
Chitra, C and Shashila, S. (2026) Digital Transformation: Overview of Initiatives, Components and Benefits. Advanced International Journal for Research (AIJFR), 7 (2): 1. pp. 1-7. ISSN E-ISSN: 3048-7641
Chitra, C and Vijayashree, P (2026) Agriculture - Driven Rural Transformation: Trends, Opportunities, And Challenges. International Journal for Novel Research in Economics , Finance and Management, 4 (3): 1. pp. 1-7. ISSN 3048-7722
DR.M.kAVITHA (2026) A SMART MANAGEMENT SYSTEM USING DATA-DRIVEN DECISION MAKING. 202641037632 A.
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DEVI, S and JAYAKANI, S (2026) CONSUMER BEHAVIOUR IN THE AGE OF AI-POWERED DIGITAL MARKETING. PRIYAM PUBLICATIOMS, CHENNAI, INDIA, pp. 71-77. ISBN 978-81-69354-03-5
DEVI, S and JAYAKANI, S (2026) MODERN TRENDS IN DIGITAL MARKETING AND THEIR IMPACT ONCONSUMER BEHAVIOUR. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.
DIVYA CHANDRAN, CHANDRAN and Vijayashree, P (2026) The Role of Spiritual Intelligence in Shaping Employee Effectiveness in Kerala’s It Industry. The Role of Spiritual Intelligence in Shaping Employee Effectiveness in Kerala’s It Industry, 9. pp. 2102-2108. ISSN ISSN: 2456-8880
Devika, N and Vetrivel, M (2026) FINANCIAL VIABILITY AND MARKET INTEGRATION OF VEGETABLE (CURRY) BANANA CULTIVATION: AN EMPIRICAL STUDY FORM TAMILNADU. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.
DhanaLakshmi, S and Kavitha, M. (2026) E-COMMERCE AND DIGITAL MARKETS (FIN TECH, CONSUMER BEHAVIOR, CYBERSECURITY). In: Transformative Research in Business: From Theory to Tech-Driven Practice - Digital Markets, Consumer Behaviour & AI Perspective. Shanlax Publications, Tamilnadu. ISBN 978-93-6163-194-8
Dhanashree, G. S. and Ramya, P (2026) Role of Green Branding in Achieving Competitive Advantage in Automobile Industries. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 6518-6520. ISSN 1053-7899
Dina Joseph and Vetrivel, M (2026) Digital Green Banking Adoption and Sustainable Consumer Behaviour: A Systematic Review. International Journal of Aquatic Research and Environmental Studies, 6 (2). pp. 85-95. ISSN 2980-7840
Dina Joseph, Joseph and Vetrivel, M (2026) Analysing Green Finance and Climate Risk Mitigation Using Global Open Data. Analysing Green Finance and Climate Risk Mitigation Using Global Open Data, 19 (S4). pp. 1211-1225. ISSN 1941-5524
Durairaj, S and Vetrivel, V (2026) Evaluating The Influence Of Artificial Intelligence And Automation On Modern HR Practices In Chennai's IT Industry. International Journal of Drug Delivery Technology, 16: 82. ISSN 0975-4415
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Emma Joshy, J and Majini Jes Bella, K (2026) ETHICAL ISSUES IN MARKETING. In: Digital Marketing Techniques in Small Business Management. CAPE FORUM OF BY AND FOR - YOU PUBLICATION. ISBN 978-81-999758-2-8
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GANESH RAM, K and ANDAL, V (2026) AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION IN MULTINATIONAL CORPORATIONS IN CHENNAI. AN EMPIRICAL INVESTIGATION OF THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION IN MULTINATIONAL CORPORATIONS IN CHENNAI, 3: 6. pp. 258-264. ISSN 3049-2424
Gayathri, K and Majini Jes Bella, K (2026) ROLE OF DIGITAL LEARNING IN EDUCATION AND PEDAGOGY. In: ROLE OF DIGITAL LEARNING IN EDUCATION AND PEDAGOGY. 1 ed. KBM Publications, The Nilgiris, pp. 47-53. ISBN 978-81-997732-1-9
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Harini, S. and Krishnan, A (2026) Block chain for Transparent Recruitment and Payroll: A Conceptual Framework. REST Journal on Banking, Accounting and Business, 5 (2). pp. 85-90. ISSN 2583-4746
Hemalatha, K A and Sujatha, T (2026) Commerce as an Instrument of Economic Growth and Development. In: MULTIDISCIPLINARY RESEARCH PERFORMANCE AND GLOBAL ACADEMIC EXCELLENCE: SOCIAL SCIENCE, MEDICAL AND ENGINEERING. 1 ed. 1, 1 (1). Multi Spectrum publications, Kanyakumari Tamilnadu, pp. 90-92. ISBN 978-81-996376-4-1
Hemalatha, K A and Sujatha, T (2026) Marketing in Social Media and AI Era: A Study on Chennai Sub-urban Area. In: RECENT ADVANCEMENTS IN MANAGEMENT, COMMERCE, INDUSTRY, AND TECHNOLOGY (RAMCIT2026), 28.03.2026, New Prince Shri Bhavani College of Engineering & Technology.
Hemalatha, K A and Sujatha, T (2026) Marketing in Social Media and AI Era: A Study on Chennai Sub-urban Area. 1 ed. 1, 1 (1). New Prince Shri Bhavani College of Engineering & TEchnology, Ponmar chennai, p. 97. ISBN 978-81-997033-3-9
Hemalatha, K A and Sujatha, T (2026) Digital Marketing and Advertising. International Journal of Business and Economics Research, 12 (9): 2. pp. 15-24. ISSN 2455-3921
Hemalatha, K A and Sujatha, T (2026) TRIBAL WOMEN LEADERSHIP AND EMPOWERMENT. In: Tribal Women Leading Change Grassroots, Initiatives Social Transformation towards VIKSIT BHARAT 2047. 1 ed. 1, 1 (1). SRM PUBLICATIONS, SRM CHENNAI, p. 126. ISBN 978-81-971457-6-6
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INDIRA, K M and JAYAKANI, S (2026) NAVIGATING FAILURE AND BUILDING RESILIENCE IN WOMEN ENTREPRENEURSHIP: LESSONS FROM SUCCESSFUL INNOVATIVE STARTUPS. In: INCLUSIVE IMAGINATION:INTEGRATING KNOWLEGE OF SUSTAINABLE FUTURE, 21-01-2026, NIMIT, KERALA, INDIA,.
INDIRA, K M and Jayakani, S. (2026) BIG DATA ANALYSIS OF BUSINESS GROWTH PATTERNS AMONG ILLITERATE WOMEN ENTREPRENEURS IN TAMIL NADU ABSTRAC. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. 1 ed. PRIYAM PUBLICATIONS, CHENNAI, INDIA, pp. 11-17. ISBN 978-81-69354-03-5
Idhenya, R and Vennilaa Shree, S (2026) Role of Artificial Intelligence in Green Human Resource Management: An Integrated Framework for Sustainable People Management. STANZALEAF INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY STUDIES (SLIJMS), 3 (1). pp. 212-222. ISSN 3139-3373
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JACOB, JOSE and Mohana Priya, M (2026) A Study on the Factors Influencing Women Entrepreneurs’ Motivation in the Marketing of Organic Products. A Study on the Factors Influencing Women Entrepreneurs’ Motivation in the Marketing of Organic Products, 1 (1): 1. pp. 99-100. ISSN 978-81-994496-4-0
JAYAKANI, S (2026) AI AND ANALYTICS IN HUMAN RESOURCE MANAGEMENT. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-03-4
JAYAKANI, S (2026) ARTIFICIAL INTELLIGENCE FOR MARKETING EXCELLENCE. SHINEMAX INTERNATIONAL PUBLICATIONS, TAMILNADU, INDIA. ISBN 978-81-69041-02-7
JAYAKANI, S (2026) Ethics of AI in HR: Impacts on Trust and Engagement. In: Transformative Approaches in Multidisciplinary Research (TAMR). Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, TAMILNADU, INDIA, pp. 71-81. ISBN 978-93-7183-458-2
JAYAKANI, S (2026) Virtual Reality as a Tool for Experiential Learning: Pedagogical Impacts and Challenges. In: Transformative Approaches in Multidisciplinary Research (TAMR). 1 ed. Paradox International Publications, Kerala, India & San International Scientific Publications, Chennai, India, CHENNAI, INDIA, pp. 61-70. ISBN 978-93-7183-458-2
JAYAKANI, S and KEERTHANA, B (2026) Analysing Factors Influencing Adoption of Artificial Intelligence in E-Commerce. In: Contemporary Perspectives in Biosciences, Commerce and Management– A Multidisciplinary Dimension. 1 ed. Anichsam Publication, CHENNAI, INDIA, pp. 135-143.
JAYAKANI, S and Meenakshi, A (2026) DIGITAL COMMERCE AND SMALL BUSINESS STRATEGIES. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS Tamilnadu, India, TAMILNADU, INDIA, pp. 1-218. ISBN 978-81-69041-01-0
JAYAKANI, S and Rafiya Banu, S M and FARZANA, S (2026) Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce. In: Sustainable Supply Chain Management: Challenges and Opportunities in Global Commerce.
JAYAKANI, S and Shravya Geethika, S and Chethan Kumar, M (2026) Predictive HR Analytics for Workforce Optimization in FinTech Firms. Scriptora International Journal of Research and Innovation, 2 (5). pp. 59-68. ISSN 3 1 0 7 - 9 3 3 4
JEEVITHA, N and Mythili, G (2026) A STUDY ON PROFICIENCY OF EMPLOYEES TO WORK FROM HOME. In: Innovation Technology and Sustainability "Shaping the Future Business and Society" International Conference 23th March 2026, 23.03.2026, Chennai, India.
Jacob, JOSE and Mohana Priya, M (2026) TAX EXEMPTIONS IN INDIA: A CRITICAL REVIEW OF REFORM IMPERATIVES AND EMERGING CHALLENGES. Future of Taxation: Empowering the Next Generation of Tax Professionals, 1 (1): 1. pp. 294-303. ISSN 978-93-7525-169-9
Jagadeesan, P and Kalpana, G (2026) A STUDY ON BRAND MANAGEMENT AND CUSTOMER EXPERIENCE IN THE RETAIL INDUSTRY. In: International Conference Rising India in AI Era:Transforming Commerce and Management for Sustainable and Inclusive Growth, 26.03.2026, Chennai, India.
Jayakani, S and Meenakshi, A (2026) FOUNDATION OF COMMERCE AND MANAGEMENT. 1 ed. SHINEMAX INTERNATIONAL PUBLICATIONS. ISBN 978-81-69041-00-3
Jayakumar, H. and Chandran, M (2026) Role Of Resilience Strategies And Policies Of Development In The High Business Performance Of Msmes In Krishnagiri District. MSW Management. pp. 6525-6528.
Jeevitha, N and Mythili, G (2026) Analyzing Consumer Preference Toward Online Travel Agencies In The Hospitality Sector: Evidence From Chennai City. Analyzing Consumer Preference Toward Online Travel Agencies In The Hospitality Sector: Evidence From Chennai City, 16 (3). pp. 272-275. ISSN 10.25258
Jeevitha, N and Mythili, G (2026) Enhancing Consumer Satisfaction through Effective Online. Enhancing Consumer Satisfaction through Effective Online Travel Agency Services: A Case Study of the Hospitality Sector in Chennai City, 36 (1). pp. 4901-4902. ISSN : 1053-7899
Jeevitha, N and Mythili, G (2026) Enhancing Consumer Satisfaction through Effective Online Travel Agency Services: A Case Study of the Hospitality Sector in Chennai City. Enhancing Consumer Satisfaction through Effective Online Travel Agency Services: A Case Study of the Hospitality Sector in Chennai City, 36 (1). pp. 4901-4902. ISSN 1053-7899
Jeevitha, N and Mythili, G (2026) A Study on Consumer Preference and Satisfaction of Online Travel Agency Services in the Hospitality Sector: With Special Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management (2026).
Jothilakshmi, T and Vetrivel, V (2026) Assessing the Role of Emotional and Social Support in Enhancing Psychological Wellbeing of Homemakers: A Study in Chennai. International Journal of Drug Delivery Technology, 16 (14). ISSN 0975-4415
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KIRTHIGA, G and Brindha Devi, E (2026) “GENERATIVE AI AND ITS IMPACT ON ENTREPRENEURSHIP. ICGMRFT.
KIRTHIGA, G and Brindha Devi, E (2026) THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING E-COMMERCE. In: International conference on Intergrated research in science engireening and management, 18-04-2026, ONLINE.
KIRTHIKA, G and Brindha Devi, E (2026) fiscal FEDERALISM TAMIL NADU EXPERIENCE WITH GST DIGITAL TAX ADMINISTRATION. fiscal FEDERALISM TAMIL NADU EXPERIENCE WITH GST DIGITAL TAX ADMINISTRATION, 1 (1): 10. pp. 368-374. ISSN 978-93-94004-35-1
Kalaiselvi, K (2026) பணி வாழ்க்கைத் தரம். Vels Siragugal.
Kalaiselvi, K (2026) Impact of Social Media Advertising on Consumer Decision Making. In: TRIBAL WOMEN LEADING CHANGE GRASSROOTS, INITIATIVES & SOCIAL TRANSFORMATION TOWARDS VIKSIT BHARAT 2047, 29.01.2026 and 30.01.2026, SRM University.
Kalaiselvi, K and Krishnan, A (2026) ANALYZING THE IMPACT OF JOB SATISFACTION OF LIC EMPLOYEES WITH SPECIAL REFERENCE TO SALEM DISTRICT OF TAMILNADU.
Kalaiselvi, K and Krishnan, A (2026) IDENTIFICATION AND QUANTIFICATION OF KEY FACTORS INFLUENCING SUCCESS OF DIGITAL MARKETING. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.
Kalpana, G and Pongodhy, M (2026) BUSINESS MANAGEMENT. 1 ed. 1 (1). IGNITE VISION PUBLICATIONS, Chennai. ISBN 978-12-345678-9-7
Kalpana, N and Meenakshi, A (2026) Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. Impact of Social Media Influencer Trust and Engagement on Online Purchase Intention of Generation Z in Chennai City. ISSN 2455-3921
Kamala, S and Thaiyalnayaki, M. (2026) Examining the Impact of Pre-Purchase Information Sources, Demographics, and Communication Strategies on Consumer Satisfaction in the Two-Wheeler Industry. MSW Management, 36 (1). pp. 1872-1879. ISSN 1053-7899
Kavya, T A and Kavitha, M (2026) Influence of Organizational Culture on Employee Commitment: A Quantitative Study of Manufacturing Firms. In: 2025 International Conference on Emerging Engineering Technologies and Applications (IC-EETA), Indore, India.
Keerthana, J and Jagadeesan, P and Kalpana, G. (2026) Influence of Social Media on Women Buying Behaviour towards the Cosmetic Products With Reference to Chennai City. In: Interdisciplinary Engineering and Technology Management Dr. DIANA. SRR, pp. 81-90. ISBN 978-81-999206-8-2
Krishnan, A and Bharath Shankar, S N (2026) FINTECH-ENABLED BANKING SERVICES AND CUSTOMER RETENTION: A STUDY OF CHENNAI. In: International Conference on Integrated Research & Innovation ICIRI – 2026, 26.02.2026, Thailand.
Krishnan, A and Kalaiselvi, K (2026) BLOCKCHAIN-BASED EMPLOYEE WELFARE GOVERNANCE: A FRAMEWORK FOR ADVANCING SDG IN INDIAN CORPORATE HR PRACTICES.
Krishnan, A and Kalaiselvi, K (2026) THE EVOLUTION OF RETAIL PRACTICES THROUGH DIGITAL TRANSFORMATION IN CHENNAI. In: International Conference on Emerging Trends and Innovations in Research & Development (ICETIRD - 2026), May 30, Madurai.
Krishnan, A. and Kalaiselvi,, K. (2026) Cost and Management Accounting. I ed. SK Research Group of Companies – SKRGC Publication & PRESS 142, Periyar Nagar, Madakulam, Madurai - 625003, Tamil Nadu, India., Madurai. ISBN 978-93-6492-597-6
Krishnaveni, T and SHANTHI, V (2026) Gamification Marketing And Sense Of Achievement. Gamification Markeitng And Sense Of Achievement, 16 (4): 4. pp. 102-104.
Krishnaveni, T and Shanthi, v (2026) Effectiveness Of Gamification On Competitive Spirit- A. Effectiveness Of Gamification On Competitive Spirit- A Review., 16 (3): 3. pp. 145-150.
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LAXMI, B and Mohana Priya, M (2026) Advanced International Journal for Research (AIJFR). A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands, 7 (1): 1. 1 -5. ISSN 3048-7641
LAXMI, B and Mohana Priya, M (2026) A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands. A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands.
LAXMI, B and Mohana Priya, M (2026) A Study on Entrepreneurship and Family Business Management in India with Special Focus on the Andaman Islands. Advanced International Journal for Research (AIJFR), 7 (1). pp. 1-7. ISSN 3048-7641
LOGESHWARI, R and Vetrivel, M. (2026) EXPLORING THE INFLUENCE OF GREEN TRUST AND ENVIRONMENTAL KNOWLEDGE ON CONSUMER PURCHASE INTENTIONS IN CHENNAI CITY. In: International Conference on ARTIFICIAL INTELLIGENCE AS A TRANSFORMATIONAL TOOL IN BUSINESS RESEARCH, 27.02.2026, BWDA.
Lakshmi, K and Meenakshi, A (2026) Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. Employability Skills and Industry Readiness among Gen Z Graduates: A Study on the Role of Traditional and AI-Driven Talent Acquisition in Chennai City. ISSN 2455-3921
Lakshmi, K and Meenakshi, A (2026) FUTURE OF WORK: REMOTE MANAGEMENT AND HYBRID ORGANIZATIONS. In: Management Excellence: Practices, Challenges and Future Directions. 1 ed. Selfypage Developers Pvt Ltd, Chennai, pp. 345-352. ISBN 978-81-6774-385-5
Lakshmi, K and Meenakshi, A (2026) GLOBAL PERSPECTIVES IN INTERDISCIPLINARY RESEARCH 2026 A Study on Career Self-Efficacy and Industry Readiness Among Generation Z Graduates: A Quantitative Study. In: GLOBAL PERSPECTIVES IN INTERDISCIPLINARY RESEARCH 2026. Association of Scientists, Developers and Faculties. ISBN 978-93-88122-15-3
Lakshmi, K and Meenakshi, A (2026) A Study on Career Self-Efficacy and Industry Readiness Among Generation Z Graduates: A Quantitative Study. In: GLOBAL PERSPECTIVES IN INTERDISCIPLINARY RESEARCH 2026. 1 ed. Association of Scientists, Developers and Faculties, Chennai, pp. 1-5. ISBN 978-93-88122-15-3
Lakshmi Priya, G (2026) INSPIRING JOURNEY OF NARIKURAVAR WOMEN ENTREPRENEURS IN CHENNA. PARIPEX INDIAN JOURNAL OF RESEARCH, 15 (1). pp. 17-20. ISSN 2250 - 1991 |
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MANISH JOSHI and JAYAKANI, S and ARTHIVAISH and FARHEEN AHMAD and ANKUR BUDHIRAJA (2026) AI BASED CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS AND BUSINESS PERFORMANCE. MSW MANAGEMENT -Multidisciplinary, Scientific Work and Management Journal, 36 (1). pp. 5419-5423. ISSN 1053-7899
MOHAMED ASHRAF, T and ANDAL, V (2026) Financial Impact of Online Frauds and Misleading Advertisements on Consumers. In: Emerging Trends in Multidisciplinary Research and Innovation for a Sustainable Future. ESN PUBLICATIONS, CHENNAI, pp. 35-43. ISBN 978-81-69400-10-7
Vels Institute of Science Technology and Advanced Studies (2026) Impact of Assessing the Economic Benefits of Stock Markets Development in India. 202641001918 A.
MYTHILI, G and Mohana, C (2026) A STUDY ON WOMEN EMPOWERMENT IN WORKPLACE IN CHENNAI IT SECTORS. A STUDY ON WOMEN EMPOWERMENT IN WORKPLACE IN CHENNAI IT SECTORS. pp. 120-130. ISSN 978-81-19824-04-5
Maheswari, G S (2026) Traditional Leadership Vs Modern Leadership. International Conference on Science, Engineering & Management Trends, 1 (1): 2. pp. 1-8. ISSN ISSN: 2348-4098, P-ISSN: 2395-4752
Maheswari, G S and Mohammed Saif, N (2026) IMPACT OF RESONANCE ON INFLUENCER MARKETING. IMPACT OF RESONANCE ON INFLUENCER MARKETING, 36 (1): 1. pp. 2459-2460. ISSN 1053-7899
Maheswari, G S and Mohammed Saif, N (2026) INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING. INFLUENCE OF TRUST AND AUTHENTICITY ON INFLUENCER MARKETING, 36 (1): 1. pp. 2457-2458. ISSN 1053-7899
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Uma Maheswari, V and Murugesan, D (2026) THE DIGITAL ECHO CHAMBER: SOCIAL MEDIA'S IMPACT ON OVERCONFIDENCE AND PERFORMANCE OF INVESTORS. In: EMERGING TRENDS IN MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE FOR NEXT-GENERATION INTELLIGENT COMPUTING SYSTEMS. Priyam Publications, Tamil Nadu, pp. 46-51. ISBN 978-81-69354-03-5
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Vijayalalitha, K and Sujatha, T (2026) Effectiveness of Digital Marketing Strategies in Promoting Coir Products in Kerala: A Theoretical Study. International Journal of Business and Economics Research, 12 (9): 3. pp. 25-34. ISSN 2455-3921
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Yamini, M and Vetrivel, V and Vinayagam, K and Adil, Rasool (2026) An Empirical Analysis of Consumer Perception and Satisfaction on Purchase Intention in Organic Food Products. International Journal of Advances in Engineering and Management, 8 (4). ISSN 2395-5252