BIG DATA ANALYSIS OF BUSINESS GROWTH PATTERNS AMONG ILLITERATE WOMEN ENTREPRENEURS IN TAMIL NADU ABSTRAC

Women entrepreneurship has become a significant force for inclusive economic developmentin Tamil Nadu. A large number of women entrepreneurs, particularly in micro and informal
enterprises, operate with limited or no formal literacy. These women participate in activitiessuch as tailoring, food processing, flower vending, petty trade, jute products, handicrafts,dairy activities and home-based production. Although they possess strong practicalknowledge, they often face difficulties in record keeping, digital transactions, formal credit access and market expansion. This paper examines the business growth patterns of illiterate
women entrepreneurs in Tamil Nadu through the perspective of big data analysis. Big data can help identify trends in income, customer demand, credit flow, digital payment usage,
regional business performance and government scheme utilisation. The study is descriptive innature and uses secondary data supported by a proposed primary survey framework.The paper highlights that data-driven policy support, digital literacy training, simplified financial
services and self-help group networks can improve the sustainability of enterprises managedby illiterate women. The study concludes that big data analysis can become an effective toolfor understanding grassroots entrepreneurship and designing inclusive developmentstrategies.