Marketing Strategies for Circular Economy Products

The transition from a linear "take-make-dispose" model to a circular economy (CE) represents one of the
most significant shifts in modern industrial history. However, while the technical frameworks for circularity—such as remanufacturing, recycling, and product-as-a-service—are well-documented, the market adoption of these products remains a significant challenge. This paper explores the specific marketing strategies required to bridge the "green gap" between consumer intention and actual purchasing behavior.