A STUDY ON THE IMPACT OF AI ON ENTREPRENEURIAL DECISION-MAKING AND BUSINESS SUCCESS

Artificial Intelligence (AI) is transforming how entrepreneurs make decisions and
manage their businesses. From predicting market trends to analyzing customer data,
AI provides insights that help entrepreneurs take informed and timely decisions,
reduce risks, and improve overall business performance. This study explores the role
of AI in entrepreneurial decision-making and its impact on business success. It
examines how entrepreneurs use AI tools for strategy, marketing, operations, and
customer management. The research also studies the benefits, challenges, and
acceptance of AI among entrepreneurs. Findings from this study aim to highlight that
AI not only improves decision-making efficiency but also contributes to business
growth, competitiveness, and innovation in the entrepreneurial landscape.