A Study on Comparison of Conventional and Contemporary Tourism Marketing Strategies

Abstract The aim of this paper is to show the comparison among the conventional tourism promotion techniques and contemporary tourism promotion techniques. Conventional tourism promotion techniques include the following promotion methods such as brochures, print advertisements, travel fairs and exhibitions, Television/radio, billboards, public relation etc. Contemporary tourism promotion techniques also include the methods for promotion such as online travel agencies, websites, email marketing SEO/SEM, influencer & UGC campaigns, AR/VR, data-driven personalization, social media etc. it assesses the comparison based on the efficiency, measurability, speed and authenticity. This study also elucidates the revelation and influence of conventional tourism with revelation and influence of contemporary tourism promotion techniques.